Microsoft Copilot: Why Microsoft Graph is key to ROI

View profile for Tawfeek Zubaidi

Driving SaaS Growth | Ex-Microsoft | B2B Sales Strategist

At Techrupt Digital we’re seeing a clear trend: interest in Microsoft Copilot is rising with the rollout of GPT-5 in Microsoft 365 Copilot. The excitement is real, but the smartest ROI move is simple: start with Microsoft Graph. Copilot without Graph is just a bot Microsoft Graph holds the context: people, files, emails, meetings, and permissions. That context is what makes Copilot truly useful and accurate. Recent updates add richer context handling, custom Copilot connectors to bring external data into Microsoft Graph, and governance features that respect existing permissions. Your ROI from Copilot depends on how well your data is represented in Microsoft Graph. Get Graph right first. The Copilot wins follow. If your org needs a Copilot Briefing session, simply, DM! #MicrosoftCopilot #MicrosoftGraph #AI #Productivity

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Spot on! Copilot’s true power comes alive with Microsoft Graph—context is the real ROI driver. 

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