In her recent interview with Tatler Asia, Aïda Moudachirou-Rébois , SVP/ Global General Manager of MAC Cosmetics, shares how the brand is balancing innovation with authenticity, leveraging #AI, and consumer insight to stay ahead of the curve while remaining true to MAC’s artistry-first DNA. “Staying connected to younger generations starts with listening. Consumer data and insights, combined with ongoing feedback from MAC Artists, help us stay ahead of trends and in tune with what our consumers want.” says, Aïda. Her discussion with Tatler Asia touches on how: - AI is a tool for scale, not a substitute for creativity. MAC is using AI to streamline creative production, improve workflows, and enhance personalization—always with a human-first lens. - Staying relevant to #GenZ starts with listening. MAC blends consumer data with real-time feedback from its community of Artists to understand emerging preferences—like Gen Z’s renewed love for lip gloss, which helped inspire the launch of Lipglass Air. - Cultural connection is everything. Whether co-creating #ChappellRoan’s Grammys look or bringing MAC’s artistry to hit series, #TheBuccaneers, the brand is showing up in the moments, platforms, and stories that matter to younger audiences. Read the full feature: https://lnkd.in/eHmwmbpa
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MAC had a been always the brand setting the trends, and at the same time staying very close to the consumers and artists. This was and hope is the point of differentiation from other beauty brands. During my time at MAC strong connection to the community helped to define new opportunities and maximize business success. Today, with AI tools, the team can capture the data and react much quicker.
Great insights from Aïda on how MAC balances AI-driven innovation with creativity and authenticity. Listening to consumers, especially Gen Z, clearly keeps the brand relevant and connected. Excited to see how MAC continues to evolve!
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I fully agree with Aïda Moudachirou-Rébois approach—true innovation sits at the crossroads of technology and authentic brand identity. Leveraging AI to amplify creativity, not replace it, is key. Listening closely to both consumers and creative talent is how we help brands stay culturally relevant and ahead of trends. MAC’s example shows how human insight and tech working together can keep a brand’s DNA strong while engaging new generations. Inspiring to see industry leaders like MAC paving the way!