📌 CASE STUDY: 𝐔𝐧𝐢𝐥𝐞𝐯𝐞𝐫 𝐚𝐭 𝐖𝐚𝐥𝐦𝐚𝐫𝐭 - https://lnkd.in/gYGSSyS8 By pairing Unilever's audience data with Walmart's #1pdata, the marketing teams were able to not only pinpoint which Unilever products shoppers needed. They also delivered customizable content through Walmart Connect. Arc Worldwide partnered with Mindshare for influencers with an affinity for Unilever brands & expertise that could be targeted to each audience. ➡️ 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: Unilever saw an 8% YOY jump in styling category sales growth at Walmart – with $22.5 million in attributed total haircare sales. #Walmart #influencermarketing #retailmedia
Sade Nawrot