The challenge with AI: navigating the ambiguity of tools and applications

View profile for Tim Herbert

Founder and Director - Carwardin Limited | Exit Strategies | Business Sales

The challenge with AI isn't in the tools. It’s in the ambiguity - there are just so many potential options and choices to make. I think of the impact on business when Xero arrived, but it was simpler in how it changed things: It was a defined product solving a defined problem - you either adopted it or you didn’t. AI is different - it’s not one solution. It's not one opportunity. It’s thousands of tools, applications and workflows, But there's no clear path for how to choice them and put them together. That’s the real hurdle for most business owners I talk to: They’re not resisting AI, they're just unsure what they’re actually supposed to be doing with it. And I get it - you can spend days exploring tools and still end up nowhere closer to implementation. But on the other hand, there’s huge opportunity here for the people who can see the pathways, Who understand how to bring the right tools together in a way that makes real, lasting change. That’s what we should be talking about. Not just the tools, but the systems. Not just how to test AI, but how to make it meaningful. Because if AI is going to be as transformational as we think it is, It’s going to take more than dabbling to get us there.

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