How to Write Emails That Connect, Not Overwhelm

Nobody teaches you how to write final emails. That's why 90% of them fail. Here's how to turn your "final" email into new clients 👇 1️⃣ Go for any response. Not a sale. You've sent 3 emails already. This one isn't about closing deals. It's about getting an answer. Yes or no. That's it. 2️⃣ Try a completely new angle. Your first pitch didn't land. Don't send it again. New problem. New story. New approach. Make it fresh. 3️⃣ Ask for way less. Before: "30-minute demo?" Now: "Can I send you a quick example?" Smaller ask = better odds. 4️⃣ Change what you're selling them on. First email was about speed? Try cost savings instead. Different people care about different things. 5️⃣ Use curiosity, not pressure. "I'm closing your file tomorrow, but had one quick question..." Makes them want to know what you're thinking. What kills your chances? 🟥 Sounding desperate 🟥 Fake deadlines 🟥 Copying your old emails word-for-word The best final emails feel human. Not salesy. Plot twist? These often get more replies than your openers. Because people respect honesty. 🎯 Want help writing emails that actually work? Send a DM.

People keep saying email is dead but it isn't, It's just being written badly. The truth? Email still works brilliantly if you write like a human, offer real value, and respect your reader’s time. Treat it like a conversation, not a broadcast. One thing I’ve learned: People don’t care what you’re selling, what it did for other companies, or even what it could do for them - at least not right away. When I open my inbox and see long, feature-heavy sentences, it’s an instant delete. I don’t have time to look through it all, and neither do your prospects. You’ve got to catch attention quickly and hold it. A few things that work for me: 📝Write like a human, short sentences go a long way 📃Lead with value, not features. Make it clear why people should read on. ✍🏻Make the next step obvious and easy, but not pushy (A simple CTA works) In my opinion, It's not the channel that’s broken... it’s the copy. What makes you click and read an email?

When I first started writing cold emails, I made the same mistake most people make. I thought more words = more value. So I packed every email with product features, case studies, and every reason why someone should reply. The result? Silence. Because prospects don’t want to read an essay in their inbox. They want clarity. That’s when I realized something important: A cold email isn’t a pitch deck. It’s an invitation to a conversation. Here’s the shift I made that changed everything: ✔️ Wrote subject lines that created curiosity, not answers ✔️ Cut emails down to 3–4 short sentences ✔️ Focused on one pain point instead of five ✔️ Ended with one clear, low-pressure next step The difference was immediate. Replies went up. Conversations opened. And suddenly, cold email didn’t feel like a shot in the dark anymore. The lesson? Don’t try to win the deal in the inbox. Win the reply first.

Most cold emails fail before anyone even reads them. I see this every day with new clients. They're sending hundreds of emails and getting maybe 2-3 replies total. Then they blame the leads or think they need a bigger list. Wrong. Here's what's actually killing your emails: 1. Your subject line is boring. "Quick question" or "Partnership opportunity"—come on. I get 50 of these a day. If I can't tell what's in it for me in 5 seconds, I'm out. 2. You sound like everyone else. "Hi [Name], I hope this email finds you well. My name is John, and I work at ABC Company..." Stop. Just stop. You lost me at "hope this finds you well." 3. No clear next step You write 3 paragraphs about your company and then end with "Let me know if you're interested." Interested in what exactly? A call? A demo? Coffee? Be specific. The fix? Write like you're texting a friend who has a problem you can solve. Skip the corporate speak. Get to the point. Tell them exactly what to do next. Struggling with replies? DM me and I'll take a look at your email strategy. It usually takes me 5 minutes to spot what's going wrong.

Why your cold emails don’t get replies (even when they land in the inbox) Most people think fixing deliverability is the finish line. But it’s just the starting point. Because what happens when your perfectly delivered email… gets ignored? Here are the biggest reasons I see campaigns failing after hitting the inbox: 1️⃣ No real value in the first line Your opener is prime real estate. If it’s generic (“I hope this finds you well”), your reader is gone. 2️⃣ Too broad, too templated Prospects can smell “copy-paste” emails. Specificity wins. Tailor your message to their role, industry, or current challenge. 3️⃣ The ask is too heavy “Can we book a 30-minute demo this week?” on first contact is asking for marriage on the first date. Start smaller. 4️⃣ No follow-up strategy One email is easy to ignore. A thoughtful sequence (with variation, not just “bumping this up”) builds familiarity and trust. Here’s the truth: 👉 Deliverability gets you seen 👉 Copy gets you replies 👉 Follow-up gets you meetings Cold email only works when all 3 pieces move together. So if your emails land but don’t convert, don’t blame deliverability. Look at your messaging and sequencing.

If your cold email feels awkward to send… Imagine reading it as a total stranger. You know the feeling. You read it back and think: “Hmm… do I actually sound like this?” Answer: probably not. Here’s the thing most people forget: If it’s cringey to write, it’s 10x worse to receive. Your prospect doesn’t want: → 3 paragraphs of polite fluff → A list of every feature you’ve ever built → A “quick 30-minute call to learn more” on email #1 They want relevance. Clarity and maybe even a little personality. So if you wouldn’t say it on a voice note… don’t send it in a cold email. Start a conversation. Not a pitch. What’s the one line you always delete before hitting send?

The key to a good email? Brevity and clarity If your email looks like a high-schooler's 5-paragraph essay, it's probably not getting read. Start your email with a real greeting to connect human-to-human. Follow the greeting with the body and explain why you're sending the message and why your reader should care. And then, drop in your actual request, the next step you need the reader to take. If you need to write more than that, consider an attachment or an actual discussion. You can use this for messages to leads, customers, superiors, and employees. Your emails won't feel like a chore to read and your reader will know exactly what you need from them.

Break-up emails usually have low reply rates. Here's how to make yours stand out 👇 1️⃣ Aim for a reply. Any reply. You’ve already sent 2-3 emails with no answer. This last one isn’t about closing. It’s about clarity. Are they interested, or should you move on? 2️⃣ Don’t copy-paste the old emails. If the first offer didn’t work, don’t repeat it. Change your angle. Change the story. Make it feel new. 3️⃣ Lower the ask. Earlier you asked for a meeting. Now ask if you can share a short video. Or a quick resource. Less effort for them. Higher chance of "yes." 4️⃣ Switch the value prop. Maybe you pushed time-savings before. Now talk about saving money. Different benefits click with different people. What not to do? 🟥Being pushy 🟥Creating false urgency 🟥Sending the same email again and again Break-up emails should be about empathy, not pressure. And sometimes? That’s when prospects finally reply. 💌 Book a free consultation to get more replies to your cold emails!

Building Trust with Regular Touchpoints An email list is like a friendship. If you disappear for months, people forget you. That’s why consistency matters. - Send weekly or biweekly updates. - Share useful tips, stories, or behind-the-scenes. - Keep your tone personal—like writing to a friend. It’s not about sending more, it’s about showing up regularly. Consistency builds trust. And trust leads to loyalty (and sales). #CustomerEngagement #EmailStrategy #BusinessGrowth #EmailMarketingTips

Steal my 3-step framework for Turning testimonials into cold email copy Your best cold email copy already exists. It’s hiding in your testimonials. Here’s how I turn basic client feedback into first lines that actually get replies: 1/ Find the shift → Look for before vs. after language in testimonials → Highlight the “emotional flip” That’s your mini-case study 2/ Extract the real pain → What were they frustrated with before working with you? → Not just “bad leads” - go deeper That pain becomes your hook. 3/ Drop it into your email → Use their words as your opener → Make them feel “Sh*t, that’s me.” This turns cold emails into mirror moments. 💡 Pro tip: If one client said it, 10 more are silently thinking it. Say it for them, and watch reply rates shift. This is how I write emails that feel personal, even at scale. Want my cold email templates proven to work in any niche? Comment CLIENT below and I’ll send it your way