Head of Retail at Levata | Retail Consultant and Trusted Advisor | Retail Strategy | Technology and Process Consulting | Founder @ This Week in Retail
At Levata we often talk with retailers about the importance of an omnichannel strategy, and many of our partners are rethinking the shelf. Electronic shelf labels are a huge part of that strategy. They aren’t just a digital replacement for paper tags, they’re a foundational technology that connects pricing, promotions, and customer engagement directly to the shelf in real time. The real value lies in what they enable: 𝄃𝄃𝄂𝄂𝄀𝄁𝄃𝄂𝄂𝄃 Agility: dynamic pricing that keeps pace with competitors and demand. 𝄃𝄃𝄂𝄂𝄀𝄁𝄃𝄂𝄂𝄃 Accuracy: eliminating the friction of mismatched shelf and checkout prices. 𝄃𝄃𝄂𝄂𝄀𝄁𝄃𝄂𝄂𝄃 Efficiency: freeing up staff from manual updates to focus on the customer. 𝄃𝄃𝄂𝄂𝄀𝄁𝄃𝄂𝄂𝄃 Consistency: aligning online and in-store pricing for a seamless experience. 𝄃𝄃𝄂𝄂𝄀𝄁𝄃𝄂𝄂𝄃 Sustainability: reducing paper waste while cutting long-term costs. As retailers look for new ways to compete in an increasingly margin-sensitive environment, ESLs are becoming less of a “nice-to-have” and more of a competitive necessity. The shelf is no longer static, it’s becoming a dynamic, data-driven touchpoint in the customer journey. Retailers who recognize this shift early will be better positioned to win. Interested in learning more? Check out more here: https://lnkd.in/eHa489kA
