Challenging the status quo is essential to driving meaningful progress in cannabis. At Village Farms, we're driving efforts forward that elevate standards on reporting potency across the industry. A must-read op-ed from President Orville Bovenschen: https://lnkd.in/gH38FiHt
The conversation around cannabis quality is evolving. In this op-ed for Cannabis Business Times, our President Orville Bovenschen challenges the industry’s fixation on THC potency and calls for a more holistic approach to product evaluation. At Pure Sunfarms, we prioritize cultivation excellence, post-harvest care, and consumer education, because quality should never be reduced to a single number. We’re proud to help lead this critical dialogue. Read the full piece here: https://lnkd.in/gH38FiHt Village Farms International Inc.
