Vispera boosts confectionery brands with AI store execution

Have you noticed how some products almost jump out at you when you walk through a store? 👀 That’s not an accident — it’s the power of shelf placement strategy in FMCG. - Primary Shelves – where the core category sits (think toothpaste aisle). - Secondary Displays – extra placements away from the aisle to boost visibility. - End-caps – shelves at the end of aisles, catching maximum traffic. - Checkout Counters – the home of impulse buys like chocolates, gums, and beverages. Each of these placements plays a different role in shaping shopper behavior. While the primary shelf builds category presence, it is often the secondary and impulse zones that drive incremental sales. In fact, brands that master the right balance between visibility and accessibility often see a direct lift in conversion rates. Because in retail, it’s not just about being on the shelf but it’s about being at the right place on the shelf. 👉 What’s the most interesting shelf placement tactic you have observed as a shopper? #FMCG #RetailInsights #ShelfPlacement #ShopperMarketing #ConsumerGoods

Nostalgia Marketing in the European FMCG ✨ Some of the most recognizable FMCG brands in Europe are reviving 90s favorites in everything from soft drinks to sweets, demonstrating that nostalgia is a growth tactic rather than just an emotion. Current examples: Throughout Europe, 🥤Pepsi brought back its 1990s logo with beautiful retro-style packaging. 🍫 Cadbury Dairy Milk celebrated legacy by introducing Memory Bars with retro graphics. 🍬Mars relaunched the Marathon Bar and Opal Fruits, nostalgic sweets, as limited editions, mixing nostalgia and innovation. 📊According to research, nostalgia branding can increase sales by 16%, and 68% of Gen Z likes retro packaging, even if it is outdated. At GMALL, we follow these global FMCG trends closely — while building a portfolio that combines heritage brands with modern, in-demand products. Our mission is to connect consumers and businesses with the best of both worlds: trusted icons and new innovations. #FMCG #ConsumerTrends #NostalgiaMarketing #MarketingStrategy #RetailTrends #BrandStrategy #Innovation #GMALL #Ecommerce #FastMovingConsumerGoods #BusinessGrowth

Day 59 of 90 days challenge Today, we will se why Hybrid purchase model of FMCG sector exists? . Consumer blend online and offline buying depending on price, trust and convenience. These are some of the reason of hybrid model in FMCG sector. . FMCG sector will be covered in 90days Stay connected! #90dayschallenge #CAParthVerma #TheValuationSchool #FMCG

From Blind Spots to Clear Retail Visibility To stay competitive on the shelf, Barilla needs a clear view of in-store performance and a fast way to act on opportunities. With Storesight, they can now: - Launch new products effectively - Adapt quickly to in-store changes - Gain a competitive edge through sharper execution Read the full case study to find out how Barilla is using real-time retail visibility to improve performance: https://bit.ly/4myJCUR #RetailExecution #CategoryManagement #CPG #Storesight

#Day39- The Secret Shelf Strategy in FMCG Ever wondered why the biscuits you love are always right in front of your eyes at the supermarket? That’s not luck — it’s Planogram strategy. What’s a Planogram? A planogram is a visual shelf map that decides where and how products are placed in a store to maximize sales. Britannia places high-demand products like Good Day or Bourbon at eye-level, where shoppers notice them first. Lower-selling variants? They’re placed at the bottom or top shelves. Why it works? Eye-level products get 35% more visibility. Shoppers make quicker purchase decisions. It drives impulse buying without extra advertising cost. In FMCG, shelf placement is silent marketing — and a good planogram can turn shelf space into gold. #FMCG #Britannia #RetailStrategy #Planogram #equityresearch

🚨 Consumers in Western Europe are making bold choices—are YOU brands keeping up? NIQ’s latest report authored by Aleksandra Andan Önen and Arnaud Lefebvre, “Trading Up or Tuning Out?”, dives into a surprising trend: 🛍️ 1 in 4 euros spent on FMCG now goes to Premium+ brands—and they’re growing faster than the rest of the market. But, surprise💡! It’s not about luxury for luxury’s sake. Today’s consumers are intentional—they’ll pay more for quality, innovation, and emotional connection, not just a fancy label. 📊 Smaller manufacturers are leading the charge, especially in Germany, Belgium, and France. The message? Value matters—but so does meaning, consumers are making purposeful choices. As someone working closely with new clients, smaller businesses and startups across Western Europe, I see this shift every day. Smaller, agile manufacturers are seizing the moment challenging legacy players with bold storytelling and meaningful value. 📍 If you're in FMCG, retail, or brand strategy, this is a must-read: https://lnkd.in/dHBHkis6 #FMCG #ConsumerTrends #PremiumBrands #NIQInsights #Innovation #BrandGrowth #WesternEurope

🥣 𝐊𝐞𝐥𝐥𝐚𝐧𝐨𝐯𝐚 𝐦𝐞𝐞𝐭𝐬 𝐩𝐫𝐢𝐜𝐞 𝐬𝐞𝐧𝐬𝐢𝐭𝐢𝐯𝐞 𝐬𝐡𝐨𝐩𝐩𝐞𝐫𝐬: https://lnkd.in/gVStG9ra After leaning heavily on price increases in recent years to offset inflation & economic pressures, Kellanova is shifting its focus back to innovation, brand building & merchandising to drive growth. New flavors, health-oriented products and entirely new food platforms are in the pipeline. CEO Steve Cahillane shared details in the company's latest earnings call.  Our summary at the link above. ⬆️

Day 86/100 : In FMCG industry, sometime even a small change create a big impact. It’s not always about launching a totally new product, but a simple move in packaging, price or distribution can shift the game. Example – sachet packs made premium products reachable to rural market, and small innovations like re-sealable pouches increased consumer convenience and brand loyalty. FMCG teaches one thing clearly – even minor changes can bring major adoption. #thevaluationschool #tvschallenge #100dayschalleneg #fmcg #sachet

🤔 Can small packs create big brand loyalty? Sometimes the biggest wins in FMCG come in the smallest packs. 📦✨ King Kurls’ new 25c Snack Pack is more than just a price point, it’s accessibility, portability, and a smart route-to-market play. In today’s economy, convenient pack sizes aren’t just about affordability, they’re about winning share of mind (and pocket) daily. #FMCG #Convenience #RouteToMarket #TradeMarketing

What is a Planogram? A planogram is a visual guide that shows how products should be arranged on shelves to boost sales and create a better shopping experience. In the beer industry, it plays a key role in: 🎯 Maximizing Sales – Popular and high-margin beers are placed at eye level for better visibility. 📏 Smart Space Use – Ensures the right balance of SKUs to avoid clutter or gaps. 🤝 Cross-Promotion – Aligns beer with snacks or other products to drive more sales. 📍 Consistency – Keeps shelf displays uniform across all outlets. 🧠 Influencing Behavior – Strategic placement encourages impulse buys. It’s not just about stacking bottles — it’s about strategy. 🍻 #BeerMarketing #RetailExecution #SalesStrategy #Planogram #FMCG