How Kairos' AI helps marketers get real ROI with MMM

The future of ads is no longer about pushing products but about meeting people at the right moment. With AI predicting intent and relevance leading the way, ads will feel less like interruptions and more like solutions. The brands that focus on serving rather than selling will define the next era of digital marketing. Relevance will beat reach every time. The best ads won’t compete for attention — they’ll earn it. And those who master this shift will stay ahead of the curve. #FutureOfAds #DigitalMarketing #AdStrategy #MarketingInnovation #AIinMarketing #CustomerExperience #GrowthHacks #PerformanceMarketing #AdvertisingTrends #BrandStrategy

Navigating the landscape of Google Ads can feel overwhelming, but remember, profitable returns are absolutely achievable, even with a modest budget. A critical insight from our ongoing discussion is to be highly discerning with AI-generated suggestions. While AI is a powerful time-saver for campaign optimization, it's not a substitute for your strategic input. Your unique creative flair, compelling offers, and strong brand narrative are your true competitive advantages—things AI alone cannot replicate. As we've touched on before, don't remain solely in the Search Network; diversification into Display, Performance Max, and YouTube campaigns is key to unlocking broader reach and maximizing conversions. The platform is designed for accessibility, so embrace its potential!

Imagine waking up to a 42% jump in ad spend ROI overnight, without even touching the account. That's the potential of a well-optimized Google Performance Max campaign. However, the same campaign can quickly drain your budget if not properly configured. Performance Max is Google's all-in-one campaign solution, utilizing AI to place ads across various platforms. The key is to provide the AI with the right inputs and guidance, allowing it to optimize effectively without over-constraining it. This strategic approach ensures campaigns achieve desired results.

💡 AI is rewriting how ads are created but who’s really in control? Google has just introduced text guidelines for its AI-powered ad campaigns, giving advertisers the ability to block certain words/phrases or restrict messaging when creative is generated by AI. This move highlights a growing tension in digital advertising: the drive for automation vs the need for brand control. Automation brings speed, scale, and smarter optimisation. But without guardrails, the risks are clear: -Tone of voice diluted or misrepresented -Ads appearing in the wrong context -Messaging drifting away from campaign strategy The fact that Google has added these controls suggests advertisers are pushing back; wanting the benefits of AI without losing their voice. 👉 How are you approaching this balance? Do you lean into automation and efficiency, or are you setting stricter boundaries to protect brand integrity? #RetailMedia #AdTech #AIinAdvertising #BrandSafety #MarketingStrategy Source: PPC.Land, Sept 10, 2025 (industry press coverage; official Google documentation not yet published).

The AI Max for Search Roadmap is here, and it shows how quickly Google is scaling this new way of running Search campaigns. Here’s what’s coming: 🔹 Q3 2025 (now live) - Open Beta rollout to 100% - Google Ads Editor + API availability - A/B experiments support - SA360 support - Creative Asset Removal Coming soon: Pilot for Creative Automation Controls, Targeting Routing Model updates, and Expanded URL Asset Report. 🔹 Q4 2025 - Run AI Max as an experiment in Recommendations - Bulk edit + enablement features - Brand exclusions (exclude all brands) - Matched LOI (location of interest) reporting - Creative reporting 🔹 H1 2026 - Brand Preview - Better asset serving for sensitive verticals & more languages - Launch of Creative Automation Controls - Full experiment support for all AI Max controls Takeaway: AI Max is evolving fast from beta to a structured, testable campaign type with deeper controls for brand safety, reporting, and automation.

We’ve seen digital marketing evolve every few years… Platforms rise. Strategies fall. New tools take over. Now with AI reshaping everything—from ad copy to personalization—one question keeps coming up: what really stays constant? There’s one thing that hasn’t changed — and probably never will. 👉 You’ll find it on the last slide. 😉

AI isn’t the future of marketing—it’s already here. And it’s changing the way brands run ads, cut costs, and drive conversions. Here’s how AI gives you the edge in performance marketing: -> Predicts which audiences are most likely to buy -> Automates ad bidding & placements to save money -> Personalizes campaigns for higher ROI 📊 Smarter campaigns. Less guesswork. Better results. 👉 Read More: https://lnkd.in/gmQ5MDPW #ArtificialIntelligence #PerformanceMarketing #AdvertisingTips #MarketingAutomation #MarketingStrategy #DigitalMarketing #TopDigitalMarketingCompanyInIndia #DigitalMarketingCompanyIndia #DevexHub #DevexHubTeam

Most advertisers are making a big mistake with AI Max in Google Ads. They switch it on and expect instant results, only to watch it cannibalize their best-performing campaigns. AI Max isn’t a magic button that brings unlimited new customers. It has potential, but only if you know how to guide it. From what I’ve seen and tested: Most of the traffic goes to branded searches. Asset optimization often underperforms existing campaigns. Without guardrails, it can undo months of hard optimization work. So, should you use AI Max? Yes—but in a separate campaign. Add your existing keywords as negatives and let it focus on finding incremental traffic instead of eating up what already works. The future of Google Search is AI-driven, but without strategy, you’re just feeding Google rather than growing your business. #GoogleAds #AIMax #PPCStrategy #DigitalMarketing

AI Overviews are reshaping paid search. As clicks decline, acquisition costs climb, especially across top and mid-funnel programs. This isn’t just tactical; it’s a structural shift in how performance marketers must drive growth. Swipe through to explore the shift and 3 quick moves to adapt today. Follow us for more insights! #PaidSearch #AIinMarketing #SearchMarketing #FutureOfSearch #CorporateRanking

Imagine powerful AI ad tools, once reserved for giants, now open to everyone. Google's latest move with AI Max for Search just shook up the ad world! Here’s what you need to know: AI Max for Search now operates with no conversion minimums, breaking down barriers for smaller campaigns. 🚀 This change democratizes AI-powered advertising, allowing even nascent or niche campaigns to leverage advanced automation without prior data prerequisites. ✨ To unlock AI-driven features, Smart Bidding is essential, and success still hinges on quality input data and robust tracking strategies. 📈 Early adopters report mixed results, emphasizing the need for cautious implementation and close monitoring as the AI learns and adapts to campaign nuances. 🧐 How do you foresee this shift impacting your ad strategy or the competitive landscape for small and medium businesses? #AIMaxForSearch #GoogleAds #DigitalMarketing #AIAdvertising #PPC #SmallBusiness