Winning by Design’s Post

🔍 Most GTM teams don’t have a “growth problem.” They have a data problem. The typical revenue team isn’t suffering from a lack of effort, strategy, or ambition. They’re suffering because data lives in silos, forecasts rely on “best guesses,” and decisions get made on lagging indicators instead of real-time signals. If you want to scale efficiently in 2025, here’s the uncomfortable truth: ➡️ You can’t run a recurring revenue business with spreadsheet-era tools. ➡️ You can’t course-correct if you can’t see where your bowtie is leaking. ➡️ And you can’t align GTM + Finance when each function is looking at a different version of reality. This is exactly the gap modern FP&A platforms must fill — and why the team at WbD recently put our certified partner Una Software through a full technical + GTM evaluation. Here are the practical takeaways every GTM professional should know from the findings: 💡 1. Modern FP&A must connect the entire customer lifecycle 💡 2. Forecast accuracy is now an AI problem — not a human one 💡 3. Cleaner data = better diagnostics = faster growth 💡 4. When GTM + Finance align, growth accelerates 💡 5. You need one connected system if you want to course-correct in real time So why does this matter for GTM leaders? Because the next generation of high-performing GTM teams won’t win on hustle. They’ll win on shared data, shared insight, shared reality, and the ability to adjust instantly when the market moves. In our mind, Una isn’t “just another FP&A tool.” It’s the connective tissue between strategy, execution, and financial impact. And that’s exactly the gap most revenue organizations urgently need to close. Full review is linked in the comments. #RevenueOperations #GTMLeadership #SalesLeadership #RevOps #FPandA #Forecasting #RevenueArchitecture #BowtieModel #AIinRevenue #DataDrivenGTM #GrowthLeadership #OperationalExcellence #B2BSaaS