Wisepops’ Post

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We’re back with more CRO insights of the week from Wisepops Experiments. Here’s what we learned from dozens of new A/B tests: 🖼️ 1. Short and visual works best. Tests run by our users show that simple popup messages or big visuals lifted engagement +31–137%. Long text hurt results—revenue dropped –48%, bounce went up +27%. 🪜 2. Multi-step forms bring more leads. Three-step flows boosted engagement +40–400% and tripled sign-ups. But they lowered average order value –17–22%. Add upsell ideas to protect sales. ⏳ 3. Urgency popups drive sales. A cart recovery popup with a countdown raised +62% revenue/visitor and +31% checkout rate in two months. 🎥 4. Video is powerful. A 5-second video banner lifted engagement +23%, sign-ups +34%, and cut bounce –15%. A three-screen sequence of banners lost engagement –16%. 💡 Takeaway: Rolling out only these winning ideas could bring +22–28% more sign-ups and +4–6% more revenue per year. More CRO insights coming soon! #wisepops #shopify #abtesting #cro #ecommerce

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