We’re back with more CRO insights of the week from Wisepops Experiments. Here’s what we learned from dozens of new A/B tests: 🖼️ 1. Short and visual works best. Tests run by our users show that simple popup messages or big visuals lifted engagement +31–137%. Long text hurt results—revenue dropped –48%, bounce went up +27%. 🪜 2. Multi-step forms bring more leads. Three-step flows boosted engagement +40–400% and tripled sign-ups. But they lowered average order value –17–22%. Add upsell ideas to protect sales. ⏳ 3. Urgency popups drive sales. A cart recovery popup with a countdown raised +62% revenue/visitor and +31% checkout rate in two months. 🎥 4. Video is powerful. A 5-second video banner lifted engagement +23%, sign-ups +34%, and cut bounce –15%. A three-screen sequence of banners lost engagement –16%. 💡 Takeaway: Rolling out only these winning ideas could bring +22–28% more sign-ups and +4–6% more revenue per year. More CRO insights coming soon! #wisepops #shopify #abtesting #cro #ecommerce
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We’re back with new insights from Wisepops Experiments. Here’s what worked best this round: ⏱ Timing is leverage Delaying campaign triggers by just a few seconds—like revealing a discount after scroll or time-on-site—consistently outperformed immediate popups. More conversions, higher revenue per visitor, fewer bounces. ✍ Ask less, get more Forms that start with low-friction requests—like text-only screens or deferring optional fields—captured significantly more leads, without hurting completion rates. 🖊️ Clarity beats urgency Neutral or value-focused copy outperformed “urgent” messaging in most tests. Better engagement, with no revenue downside. 🖥️ Full-screen wins attention, but… Full-screen popups lifted email/phone capture, especially on desktop. But they also reduced repeat engagement—use them strategically. 💶 Value framing matters Positioning discounts as $-savings (vs %) drove more downstream revenue—even when click-through stayed flat. These are small changes with outsized impact. CRO isn’t about hacks—it’s about disciplined testing. #wisepops #shopify #abtesting #cro #ecommerce
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In non-e-commerce sectors like finance and legal services, conversion optimization often feels like a guessing game—pouring efforts into user feedback, A/B testing, and personalization, only to see low engagement from mismatched leads and persistent drop-offs. Tools for surveys, heatmaps, and session analysis highlight the need for deeper insights to truly boost results. 🔍 Wordego elevates this with AI-powered visitor analytics that segments every visitor in real-time using 20+ anonymous parameters, categorizing them into Gold, Silver, Bronze, or Copper tiers. By focusing on Gold and Silver—the high-value segments fueling conversions—you can integrate proven tactics: Deploy targeted surveys or heatmaps only for promising leads to uncover barriers in credit applications or consultation forms. Personalize experiences with AI-driven recommendations, like tailored service highlights or simplified UX paths. Run A/B tests on top-tier traffic to refine CTAs and offers, while automating follow-ups based on behavior insights. The payoff? Reduced drop-offs, enhanced lead quality for approvals or bookings, and maximized ROI by channeling resources where they matter most. 📈 Ready to supercharge your conversions with smarter analytics? Kick off your 14-day Wordego trial today! 💡 #Wordego #ConversionOptimization #LeadGeneration #AIAnalytics
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Activation rates can tank overnight. 📉 One of our trading clients saw new user activation crash from 37% to just 17% in 2 months. Users were signing up, adding funds, even exploring features… but not trading. Instead of pushing harder on acquisition, we dug into behavior. The insights? The fix? The Impact? Just swipe to read on! And kudos to team Propel, Neha Chauhan, Tanishq Vaibhav, Pranav Bhootra, for making this happen! #CustomerActivation #UserEngagement #RetentionMarketing #LifecycleMarketing #BehavioralData #TradingPlatforms #Propel
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Website Link Below: https://lnkd.in/dUX-JtJG Implementing conversion automation can be overwhelming without the right support — but with Justuno’s customer success team and educational resources, you’ll launch with confidence. In this video, we explore how Justuno helps marketers apply conversion automation seamlessly, providing everything from onboarding and live office hours to a knowledge hub, unoTips, certification programs, and webinars. Discover how brands use personalized pop-ups, banners, zero-party data, quizzes, and exit offers while relying on Justuno’s world-class support team to maximize results. Whether you need help with Shopify integrations, custom embed codes, segmentation rules, or campaign strategy, Justuno ensures you’re never stuck. Learn how marketers and agencies leverage Justuno’s support and continuing education to achieve higher opt-in rates, stronger conversion strategies, and long-term growth in 2025. #EcommerceMarketing #Justuno #ConversionRateOptimization #EcommerceSupport #DigitalMarketing #ShopifyApps #ConversionAutomation #MarketingTools #LeadGeneration #CustomerSuccess #EcommerceGrowth
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D'Addario? Yeah, they've gone full digital rockstar. From guitar strings to global sales, they’ve transformed their e-commerce game with Optimizely One—proving even legacy brands can crush it online, resulting in: 🚀 10× jump in online sales 🎯 500,000+ loyalty members connected across every channel 💼 B2B self-service so partners can skip the back-and-forth and just get it done By uniting content + commerce, personalizing every touchpoint, and experimenting like pros, D’Addario is hitting all the right notes. Read about their digital transformation: https://ow.ly/ml8q30sP2qX
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D'Addario? Yeah, they've gone full digital rockstar. From guitar strings to global sales, they’ve transformed their e-commerce game with Optimizely One—proving even legacy brands can crush it online, resulting in: 🚀 10× jump in online sales 🎯 500,000+ loyalty members connected across every channel 💼 B2B self-service so partners can skip the back-and-forth and just get it done By uniting content + commerce, personalizing every touchpoint, and experimenting like pros, D’Addario is hitting all the right notes. Read about their digital transformation: https://ow.ly/RsYQ30sP2Cp
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Optimizely + commercetools = a new era of enterprise commerce. 🙌 We joined forces to help retailers move faster, stay flexible, and scale without limits. By pairing Optimizely’s content, experimentation, and personalization with commercetools’ composable commerce platform, brands can deliver shopping journeys that are smarter, richer, and impossible to ignore. See the partnership in action at Opticon—and get the inside scoop in our fall webinar. Learn more: https://ow.ly/Mkma30sPaRE
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Optimizely + commercetools = a new era of enterprise commerce. 🙌 We joined forces to help retailers move faster, stay flexible, and scale without limits. By pairing Optimizely’s content, experimentation, and personalization with commercetools’ composable commerce platform, brands can deliver shopping journeys that are smarter, richer, and impossible to ignore. See the partnership in action at Opticon—and get the inside scoop in our fall webinar. Learn more: https://ow.ly/W7rs30sP9oc
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D'Addario? Yeah, they've gone full digital rockstar. From guitar strings to global sales, they’ve transformed their e-commerce game with Optimizely One—proving even legacy brands can crush it online, resulting in: 🚀 10× jump in online sales 🎯 500,000+ loyalty members connected across every channel 💼 B2B self-service so partners can skip the back-and-forth and just get it done By uniting content + commerce, personalizing every touchpoint, and experimenting like pros, D’Addario is hitting all the right notes. Read about their digital transformation: https://ow.ly/xz9B30sPcpW
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Optimizely + commercetools = a new era of enterprise commerce. 🙌 We joined forces to help retailers move faster, stay flexible, and scale without limits. By pairing Optimizely’s content, experimentation, and personalization with commercetools’ composable commerce platform, brands can deliver shopping journeys that are smarter, richer, and impossible to ignore. See the partnership in action at Opticon—and get the inside scoop in our fall webinar. Learn more: https://ow.ly/Ff6W30sPcVM
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