Wouter Blok’s Post

View profile for Wouter Blok

Marketing strategy | CMO whisperer | connector (10k+ network)

Today marks my last day at GetYourGuide. Records for the longest hiring process, as well as my longest tenure. 🗓️ 15 years ago I met Tao Tao and we started the collaboration with Easytobook where I was CMO. 🗓️ Years later I met Johannes Reck in a skilift and told him I was at Google running the booking account. End of that year he asked me to work in Berlin, but that wasn’t an option for me. 🗓️ 6 years ago Stephen Collopy was more successful, perfect timing and this time I was able to start as hybrid freelancer for Emil Martinsek. Half a year later I signed the contract. In the style of the company, I'll list the WWWs (what went well) and EBIs (even better if) of the last 6 years: WWWs ✅ Contributed growing revenue 6x, becoming the global leader in our space. ✅ Built deep connections inside and outside the company by leading with vulnerability, compassion and humor. Some have turned into friendships that will last a lifetime. ✅ Helped increase the growth org 5x in size, with special attention for personal growth by having regular contact with all skip 2 levels. ✅ Felt at home and in tune with the company values, to the extent that I have been called a cultural role model even by the founders. EBIs 🌱I was able to switch off from this amazing challenge rather than keep thinking and working when I should have taken rest. 🌱 I knew that as the stakes get higher one must treat themselves as an athlete with daily exercise and healthy nutrition. 🌱 I had done the shadow work on myself, so I would be able to manage myself and those around me that were struggling even better. As you might read in the above points, even when things are going pretty awesome you can still go too far and #burnout. When it happened to me last year I thought I'd be back in 2 months. Little did I know that what hit me would shut down several systems and take me out for almost a year. I've become a student in the topic of #MentalWellbeing, read 30+ books, listened to numerous podcasts, had fantastic coaching and therapy (shout out to independent wellbeing specialist Sylvia Weijmer and psycholist Bregje Brenninkmeijer of iPractice), even tried alternative holistic sessions and massages. I've created new flywheels in my life that ensure I have my daily dose of exercise, books, nature and good food. I am much more aware of my triggers and patterns, of which I've rewritten the ones that don't serve me anymore. I can meditate and switch off. I have written a white-paper with all my lessons learned and provided learning sessions to colleagues. If you're interested as well, just let me know and I'll share. It has been a truly transformative experience both on the professional and personal front. I'm also so proud of the achievements of this extraordinary bunch of beautiful human beings. I love you, IYKYK. Special shout out to those that stepped up when I was down: Paul Bertin Mircea Giurca Nikita Kazachkov Nadine Rivoldi. I'm not sad it's over but glad it happened.

  • No alternative text description for this image
Wouter Blok

Marketing strategy | CMO whisperer | connector (10k+ network)

2mo

MARK DE BRUIN 🟫 hey Mark! Zeker fijn want ik ken mensen die er een stuk langer over doen omdat ze nog later stopten om te werken aan zichzelf en de werkomstandigheden. In mijn persoonlijkheid ligt dat ik graag mensen help, vanuit een band van vertrouwen. Dus vinden velen me al ondanks dat ik niet hun direct leidinggevende was. Om er echter mijn werk van te maken, dan mis ik toch wel de uitdaging van de targets, de dynamiek van de marketing en de schaalbaarheid van het aansturen van organisaties. Ik zie het dus meer als een nieuwe kennis die ik heb opgedaan over mezelf, waardoor ik dichter bij mezelf sta en daardoor nog makkelijker dichter bij anderen kom te staan.

Tao Tao

Co-founder & COO GetYourGuide

2mo

♥️

Duncan B.

★ Amazon & eCommerce Support ★ Helping sellers and brands do better with Amazon account and ads management, optimisation and product listings ★ Mentor & Speaker ★

2mo

Well done on your self development and all the best as you now move forwards having levelled yourself up! 🙂🙌

Matthias Eiletz

Sales Leadership & Coaching – Enabling Sustainable Growth

2mo

Thanks for sharing this. What a powerful journey – full of impact and deep personal growth. Wishing you all the best for what’s next!

Marko Dobroschelski

Adnymics, Affiliprint, Basebuilder, Belboon, Conversive, Daisycon, NewMedia, ParceDealz, Trendata, Sovendus

2mo

Hallo Wouter, mooi geschreven en stuur je White paper even door a.u.b. Zo te lezen is het geen burn-out maar meer een intermezzo voor een nieuwe “vlam”. A “transformational experiences”. All the best.

I am also glad to have the chance to work with you, Wouter. All the best 🙂

Roman S.

Helping teams get the best out of AI

2mo

Love you, Wouter. You’ve left a footprint in lots of folks lives, even those that moved on before you your last day. Thanks for being vulnerable about your journey and path to a more balanced life. P.S would love to see the white paper you write :-)

Floris van Altena

partner - in search of new ceo/cmo/ct(p)o role, koffie ☕?

2mo

Wat een gave run Wouter Blok at GYG! Mooi postief omgeschreven, klinkt als een marathon. Ook ik lees graag je personal lessons learned whitepaper. en op de foto te zien past een trapezeharnas je super om over maandje samen te hangen aan de catamaran 🤙 ⛵ Geniet van bijkomen nu

Teun ten Broeke

Head of Commercial Finance

2mo

Thanks for opening up like this, Wouter. Quite a journey!!

Dennis Goedegebuure

Strategic Marketing Leader | Driving Growth for Disruptive Digital Brands | Expert in Consumer Engagement and Brand Innovation

2mo

What a journey, on to the next! Tke your time to firther rest.

See more comments

To view or add a comment, sign in

Explore content categories