How to sound like a coach: A 15-minute voice-matching test

View profile for Kush Shah

I help coaches turn LinkedIn into a lead machine • Helped 25+ coaches generate leads consistently over the past 3 years

I've written for 25+ coaches. The #1 concern they have: "Will this sound like me?" Fair question. Getting someone’s voice right is more than just about: • Nailing their tone • Using catchphrases • Sounding conversational It has to sound exactly like them.. While saying what they actually mean, in the simplest way possible. Tough for sure. But totally doable. (And tbh, that’s why people hire ghostwriters. They have the ideas, they’re just not great at turning them into words.) Here’s the 15-minute voice-matching test I run for every client: 1) Find their “Anchor Posts” These are the posts they’ve already written. Not just their LinkedIn content. Could be tweets, newsletters, even DMs. And if you have none of that? I’ll ask for 2–3 posts from their favorite creators.. Someone whose voice and style they’d love to emulate. 2) Break down their writing DNA I plug those samples into ChatGPT or Claude (Claude > ChatGPT for this, imo) and generate a style guide. What I’m looking for: → Sentence length → Vocabulary & tone → Favorite phrases → Humor style → Structure & flow It’s freakishly accurate. 3) Match it and test it Then I grab an idea from our kickoff call and write a post.. Using the exact rhythm and tone we just defined. If it feels like them? We’re good. If not? I keep tweaking until it does. 4) Add it to project instructions Once we’ve nailed the voice, I lock it into their Notion doc or project file. Is it perfect? Not always. But it’s usually 85% there, and a quick edit gets it to 100%. And once your content actually sounds like you? → Your audience feels like they know you → Your content starts doing the heavy lifting for you That’s the difference between “just posting” and building trust that sells. That’s about it. Thanks for reading. Want to be a better coach with a stronger pipeline? Follow Kush Shah for content that helps you sign more clients.

Dr Azuka Chinweokwu Ezeike (WHO Fides Member)

Medical Writer/Reviewer || OBGYN Consultant || Public Health Scientist || Medical Writing Coach ||Authored/reviewed/edited 150+ medical articles and coached 100+ health professionals || SEO Certified

1mo

I love this Kush Shah. Having a ghostwriter who truly understands the client's brand’s tone can make all the difference.

Trevor K.

Ghostwriter for health and wellness Founders and Coaches |Growth Ghost| LinkedIn & newsletter content.

1mo

This is a great post, actually something I haven't deeply thought through before, the anchor part seems to be the main thing to get sorted first. Thanks for this Kush Shah

Manleen Kaur

Helping Founders & Coaches Build Personal Brands Organically on LinkedIn | 170k+ Impressions in 30 Days | Personal Brand Strategist | DM “PB” to Start Your Personal Brand Journey

1mo

The best use of AI! A style guide really helps in writing the posts

Ross Power

Helping you Productize Yourself with AI | Educator, Speaker, Creator, Founder, Head of Product Genius Group

1mo

Voice is more than words, it’s rhythm, thought process, and lived experience. Get that right, and the writing stops feeling ‘produced’ and starts feeling real.

Andrew Rodarte

I’ll Help You Grow Followers & Attract Leads | Sharing Everything I Know About Building Brands

1mo

Love the step-by-step, man! 🤝

Derek Siddoway

Bestselling author, LinkedIn ghostwriter, brand builder. I help founders, consultants and coaches grow audience & authority with words | Internationally bestselling author x18 books

1mo

There's more to it than telling an AI to spit out a post. The difference between okay and great, right here!

Khyati Yadav

I help Founders & CEOs grow visibility and make money. 500K+ reads on my content.

1mo

the favorite creator inspiration is an excellent slide Kush Shah

Michael Gardon

The next level of corporate success is entrepreneurial emergence —> live the life you deserve by building the business of YOU | I follow my own path + light 🔥’s | Pod: Breaking Work 🎙️

1mo

Voice is the trust bridge in content—when it’s right, everything else clicks. Love how you’ve broken this down into a repeatable process that still leaves room for nuance.

Magdalena Anna

I help high-achievers break free from anxiety, burnout, and never feeling good enough, not with meds, therapy, or mindset hacks, but by healing the root cause through psychosomatics and holistic reprogramming.

1mo

It’s not just tone or catchphrases, it’s making the words feel like them so their audience trusts every line.

Vinchenso Kendall

6-figure Real Estate Investor・Ghostwriter・I help busy real estate professionals attract investors with their personal brand・Posts on business and growing a real estate portfolio.

1mo

I was reading in X about Jesse, who is providing Growth Assistants and voice imitation is the major selling point. So this post is going to resonate with many owners.

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