I've written for 25+ coaches. The #1 concern they have: "Will this sound like me?" Fair question. Getting someone’s voice right is more than just about: • Nailing their tone • Using catchphrases • Sounding conversational It has to sound exactly like them.. While saying what they actually mean, in the simplest way possible. Tough for sure. But totally doable. (And tbh, that’s why people hire ghostwriters. They have the ideas, they’re just not great at turning them into words.) Here’s the 15-minute voice-matching test I run for every client: 1) Find their “Anchor Posts” These are the posts they’ve already written. Not just their LinkedIn content. Could be tweets, newsletters, even DMs. And if you have none of that? I’ll ask for 2–3 posts from their favorite creators.. Someone whose voice and style they’d love to emulate. 2) Break down their writing DNA I plug those samples into ChatGPT or Claude (Claude > ChatGPT for this, imo) and generate a style guide. What I’m looking for: → Sentence length → Vocabulary & tone → Favorite phrases → Humor style → Structure & flow It’s freakishly accurate. 3) Match it and test it Then I grab an idea from our kickoff call and write a post.. Using the exact rhythm and tone we just defined. If it feels like them? We’re good. If not? I keep tweaking until it does. 4) Add it to project instructions Once we’ve nailed the voice, I lock it into their Notion doc or project file. Is it perfect? Not always. But it’s usually 85% there, and a quick edit gets it to 100%. And once your content actually sounds like you? → Your audience feels like they know you → Your content starts doing the heavy lifting for you That’s the difference between “just posting” and building trust that sells. That’s about it. Thanks for reading. Want to be a better coach with a stronger pipeline? Follow Kush Shah for content that helps you sign more clients.
The best use of AI! A style guide really helps in writing the posts
Voice is more than words, it’s rhythm, thought process, and lived experience. Get that right, and the writing stops feeling ‘produced’ and starts feeling real.
Love the step-by-step, man! 🤝
There's more to it than telling an AI to spit out a post. The difference between okay and great, right here!
the favorite creator inspiration is an excellent slide Kush Shah
Voice is the trust bridge in content—when it’s right, everything else clicks. Love how you’ve broken this down into a repeatable process that still leaves room for nuance.
It’s not just tone or catchphrases, it’s making the words feel like them so their audience trusts every line.
I was reading in X about Jesse, who is providing Growth Assistants and voice imitation is the major selling point. So this post is going to resonate with many owners.
Medical Writer/Reviewer || OBGYN Consultant || Public Health Scientist || Medical Writing Coach ||Authored/reviewed/edited 150+ medical articles and coached 100+ health professionals || SEO Certified
1moI love this Kush Shah. Having a ghostwriter who truly understands the client's brand’s tone can make all the difference.