How to Get SEO Traffic with "Alternatives" Pages for SaaS

🤔 Which SaaS YouTube channels do you think are doing SEO really well? YouTube is a goldmine for SaaS companies looking to reach their audience, but few brands really optimize their videos for search. I’ve been analyzing top-performing channels, and some patterns are clear: ✅ Branded vs Non-Branded Keywords: Brands like Wise cover both branded and non-branded keywords, while Shopify dominates hundreds of non-branded queries (their channel was even called 'Learn with Shopify') ✅ Reviews & Competitor Comparisons: People search for “X vs Y” content before buying, and SaaS brands that cover this effectively see high engagement ✅ Expert-Led Content & Demos: Intuit QuickBooks prioritizes product demos and expert voices covering different topics, building credibility and helping users learn before they buy ✅ Optimized descriptions & timestamps – Adding relevant keywords and breaking videos into sections keeps viewers engaged and improves discoverability ✅ Engaging thumbnails & consistent branding – People click on what looks professional, human and trustworthy ✅ Series & playlists – Creating themed playlists helps YouTube understand your content and keeps viewers watching longer I’m planning to write an article breaking down the best SaaS YouTube SEO strategies and what we can learn from the top performers But it makes me wonder: which SaaS YouTube channels do you think are doing SEO really well? I’d love to see your examples before the article is here.

Backlinks are still one of the strongest growth levers for #SaaS. Our founder Kristina Frunze shares how to outsource link building the right way: • Build a strong content foundation first • Partner with transparent agencies (no too-good-to-be-true promises) • Measure progress with the right tools & KPIs A must-read for SaaS teams aiming to scale SEO with confidence. 🔗 Full article here: https://lnkd.in/gqyVbVWk #SaaSSEO #Linkbuilding #SEO

🚀 SaaS Growth: 5 Link Tactics That Work For SaaS companies, building high-quality backlinks isn’t just about SEO rankings—it’s about authority, credibility, and trust. In a competitive market where every software brand is fighting for visibility, link building remains one of the strongest growth levers. But here’s the challenge: traditional link-building tactics don’t always work for SaaS. You need strategies tailored to the industry, scalable, and aligned with customer trust-building. Here are 5 proven strategies that SaaS companies can use to build powerful links 👇 🔹 1. Create Data-Driven Content & Reports Unique data is a magnet for links. Conduct industry research, surveys, or case studies that provide fresh insights. Journalists, bloggers, and niche sites love citing original data, which naturally earns backlinks. 👉 Example: Annual “State of SaaS Trends” reports or niche-focused benchmarking studies.   🔹 2. Leverage Guest Posting on Authoritative Sites Guest posting isn’t dead—it’s just evolved. Instead of chasing low-quality blogs, target high-authority SaaS, marketing, or tech publications. By sharing valuable insights, you not only earn backlinks but also establish yourself as a thought leader. 👉 Pro tip: Build relationships with editors before pitching.   🔹 3. Build Strategic Partnerships & Integrations In SaaS, partnerships are gold. Collaborating with complementary tools allows you to create co-branded content, integration pages, and mutual linking opportunities. Integration directories and partner resource hubs are often high-authority sources. 👉 Example: A CRM tool linking with an email automation platform.   🔹 4. Harness Digital PR & Thought Leadership SaaS brands can leverage storytelling to attract media coverage. Whether it’s a funding announcement, innovative feature, or unique company culture story—digital PR opens doors to backlinks from reputable outlets. 👉 Pitch stories to industry journalists and use HARO (Help a Reporter Out) to connect with reporters.   🔹 5. Create Linkable Assets (Tools, Templates, & Guides) Interactive tools, free templates, and ultimate guides attract backlinks like a magnet. These evergreen resources solve real problems and keep generating links over time. 👉 Example: A SaaS company in project management could create a free “ROI Calculator” or “Remote Team Productivity Template.”   💡 Key Takeaway: Link building for SaaS isn’t about shortcuts—it’s about creating value that others want to link to. When you combine data, partnerships, PR, and resources, you build not only powerful backlinks but also long-term authority. 🔗 In the SaaS world, strong links = stronger growth.   👉 Which of these strategies has worked best for you? Or do you have another SaaS link-building tactic that’s been successful? Share your thoughts—I’d love to hear your experiences!   #SaaS #LinkBuilding #SEO #DigitalMarketing #GrowthMarketing      

How can we boost our SAAS business? To boost MRR in any SaaS business, many things from the marketing and sales side need to be improved. You need to capture a lot of users and then retain them. Churn turns out to be one of the biggest issues for many SaaS organizations, thus taking a holistic approach should work. SaaS businesses need to grab a lot of attention from users as well. Thus, working on product launching platforms like Product hunt and more makes sense. You can find similar platforms on the internet. Also, if you are in the SaaS market for a longer run, make sure to start investing in content-driven growth for your brand and SEO as well. In the initial phase, you can heavily rely on paid ads and PPC campaigns, but as time goes on, you have to make sure that your SEO pays off well. Try to funnel down users in a way where they would not churn out quickly as your platform is not doing what they intended to do. Find out the right patterns and onboard the right users. You can hire an expert marketing team to help you with the same as well.

In the rapidly evolving world of Software as a Service (SaaS), companies must prioritize SEO to achieve sustainable growth. The SaaS SEO Growth Blueprint emphasizes the importance of a well-defined keyword strategy that aligns with user intent. By targeting the right keywords, SaaS businesses can improve visibility and attract quality leads. Learn more: https://lnkd.in/gDCnz9H4 @[In Motion Marketing](urn:li:organization:67218145)

Most SaaS companies miss the real SEO leverage point. They pump out endless top-of-funnel blog posts, hoping volume alone will move the needle. But the real compounding power often sits in middle-of-funnel (MOFU) and bottom-of-funnel (BOFU) content. Here’s the catch: even when SaaS brands try to focus on those layers of the funnel, the execution is usually broken. • The site architecture doesn’t support the content. Articles live in silos, detached from product pages, case studies, and solution hubs. • The page micro-structure (headers, flow, CTA placement, interlinking) doesn’t reflect how buyers actually search and move through intent. • As a result, MOFU and BOFU pieces don’t align 1:1 with search intent, and they fail to push users further into the product journey. This creates a dangerous gap: SaaS companies end up with a library of “content” that checks boxes in isolation but never builds a cohesive conversion engine. The opportunity? Rethink content not as isolated articles, but as a structured system: • Map MOFU and BOFU keywords against your product architecture. • Build internal link paths that mirror the buying journey. • Design each page outline to guide a prospect from education → consideration → product adoption. The brands that do this stop competing on traffic vanity and start compounding growth through aligned intent → structure → flow. If your SaaS SEO strategy is still stuck in “blog factory mode,” it’s time to rethink.

If you've ever wondered when, why, or how to outsource link building for a SaaS business, this is your guide. In this piece, we cover: - The risks of low-quality backlinks vs the rewards of strategic outreach - How to prepare your site before handing off link building - What to look for in link building agencies/freelancers - Realistic costs, timelines, and KPIs to expect 🛠️ Whether you’re scaling SEO in-house or considering a partner, this article cuts through the noise and gives you a practical roadmap. 👉 Read it now - https://lnkd.in/gqyVbVWk #SaaS #SEO #LinkBuilding #DigitalMarketing #ContentStrategy #GrowthMarketing

🔑 Outsourcing link building is one of the trickiest decisions for SaaS companies. Do it right, and it accelerates growth. Do it wrong, and you’re left cleaning up spammy backlinks. I structured this article in a way that it doesn’t just say “hire an agency”. It walks through: - When outsourcing actually makes sense - How to prep your site before handing off link building - The questions you must ask potential partners - Realistic timelines and KPIs to expect If you’re leading marketing or growth at a SaaS company, this is a roadmap worth bookmarking. #SaaS #SEO #LinkBuilding #MarketingLeadership #Growth

Why most SaaS SEO fails in 2025 (and how to fix it) It’s not because SaaS teams don’t “get” SEO. They’re smarter, better resourced & more data-driven than ever. The real issue is that the game’s changed faster than the playbooks. Here’s what usually happens: ✔ Approve a handful of safe blog titles ✔ Publish 2-4 posts a month ✔ Track Google rankings ✔ Wait for leads to roll in… BUT… Buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, Claude. And AI engines don’t pull in content that looks like everyone else’s. WHY YOU MIGHT BE STRUGGLING: → Still chasing keywords, not brand mentions or citations → Creating “good” but interchangeable blogs with no unique insight → Optimizing for Google when buyers are skipping the SERP entirely → Underestimating scale (a couple posts/month doesn’t build topical authority) HOW TO FIX IT: → Structure for LLM visibility: modular, clean & reference-ready → Prioritize value density: insights, original data, clear frameworks → Include citable assets: charts, tools, comparisons, decision guides → Publish wayyy more. 50–60 pages to establish topical authority early → Start with high-converting searches. “[Competitor] alternatives.” “[Your tool] vs [other tool].” These pages convert at 5–10% and are more likely to get pulled for LLM citations. → Stop tracking vanity metrics. Your CEO doesn’t care that organic traffic went up 11%. They care how many qualified leads came from it. They care how many times you showed up in LLM/AIO answers. And they care how many leads came from THAT. The SaaS brands adapting now are: 🏅 Dominating AI answers 🏅 Driving inbound at scale 🏅 Building defensible growth engines their competitors can’t copy If you want to be part of that crowd ^ send me a DM. I’m taking on one more SaaS brand this quarter. Will it be you?

The Hidden ROI of Guest Posting for SaaS Companies Most SaaS teams measure ROI in ads, SEO, or outbound campaigns. But here’s a question few ask: 👉 What’s the ROI of being trusted in your industry? Because here’s the reality— Ads disappear the moment budget stops. SEO is slow and competitive. Outbound often feels like spam to decision-makers. But a single guest post on the right platform creates ripple effects: It positions your team as experts (not just another SaaS vendor) It drives organic traffic and backlinks for months, even years It builds credibility BEFORE your sales team ever speaks to a prospect 📌 Research Insight: Content published on authoritative industry websites gets 3x more engagement compared to the same content on a brand’s own blog. Why? Because the trust is already built into the platform. That’s the hidden ROI: compounding trust. So the next time you’re calculating marketing spend, ask yourself: 👉 Are we only chasing clicks… or are we investing in authority that keeps paying back? If you’re exploring ways to grow your SaaS brand with authority and visibility, I’d be happy to share how strategic guest posting can help. #SaaS #GuestPosting #MarketingStrategy #StartupGrowth