On paper, your CRM looks fine. Users are “active.” Dashboards are “live.” Data is “there.” But dig deeper and you’ll find: • Key fields left blank • Activity happening outside the system • Workarounds in spreadsheets and side tools This is the adoption illusion: thinking a system is being used, when in reality, it’s being avoided. Why does it matter? Because adoption isn’t just about “logging in.” It’s about: ✅ Capturing complete customer records ✅ Trusting pipeline visibility ✅ Building the foundation AI agents need to work Key takeaway: If your CRM isn’t the single source of truth, it’s not adoption - it’s decoration. This month, we’ll unpack why adoption fails, how to design for it, and what role automation and AI assistants play in making it stick. #Salesforce #CRM #CRMAdoption #AIagents #ProfessionalServices #YPPExplains
The Adoption Illusion: Why Your CRM Isn't Being Used
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Scaling revenue and enhancing customer relationships are at the core of business growth. Salesforce empowers organizations to achieve both through its robust CRM platform. With new features like AI-driven insights, automation workflows, and advanced analytics, businesses can make smarter decisions and streamline operations. Successful CRM adoption hinges on clear goals, user training, and continuous optimization. Embracing these best practices ensures Salesforce drives real value and growth. How is your organization leveraging Salesforce to transform customer engagement and revenue streams? #Salesforce #CRM #DigitalTransformation #AI #BusinessGrowth
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Global IT Leader | Strategic | Agile | Stakeholder Management | Service Delivery
3wThis “If your CRM isn’t the single source of truth, it’s not adoption - it’s decoration.”