Orchestration isn’t optional anymore. It’s mission critical. At Cority, CMO Eric Olson is in the trenches with RevOps and sales every day, partnering closely to navigate a fast-moving go-to-market motion. With data flowing through 10 product lines and buyers engaging across multiple channels, staying aligned means constant iteration and real-time collaboration. This is today’s reality. GTM is no longer linear. No longer siloed. It’s fully integrated.
Nothing good comes from working in silos. It's about sharing ideas and working together.