10 items on the art & science of pricing.

Here is a selection of 10 recent articles and posts that people seem to have found helpful (judging by the levels of engagement). I hope you find them useful too.

Articles:

1.      Price is the ONLY cost-free lever you can pull to increase revenues AND profits.

👉 Every extra £1, $1, or €1 earned through price improvement drops directly to your bottom line.

 2.      The Myths of Value Based Pricing

👉 The 5 myths of value-based pricing, and what’s actually important for any pricing strategy.

 3.      Raise your prices without raising eyebrows

👉 The 8 rules of engagement on how to implement an effective B2B price change campaign (includes a free PDF guide).

 4.      Why your pricing model is your biggest lever for scalable, profitable growth.

👉 Signs your pricing might be holding you back and why your pricing model is the key to unlocking profitable growth.

 5.      How to Confidently Price Your New Tech Products to Accelerate Growth.

👉 The pitfalls of typical pricing approaches and how to build a pricing strategy from the ground up for any new tech innovation.

 Videos:

1.      How confident are you with your pricing?

👉 A short talk on the art of communicating prices (4 minutes).

 2.      How to achieve a price increase outcome WITHOUT increasing your prices.

👉 The magic of price presentations – lessons from a beer menu (2 minutes).

 3.      How to sell an expensive watch.

👉 If you’re trying to sell something expensive, sometimes the best way to sell it is to put it next to something even more expensive (2 minutes).

 Podcasts:

1.      It’s a Numbers Game – The MSP Podcast.

👉 Why pricing is such a powerful tool for growth, and what Tech business leaders can do to improve their pricing strategy (35 minutes).

 2.      How to Plan, Communicate and Succeed with Strategic Price Increases – with Mark Stiving, Impact Pricing Podcast.

👉 Strategies to implement price changes confidently without losing customer trust or loyalty (30 minutes).

Let me know if you have any questions about pricing challenges that you need help with or would like me to write about!

#pricing #growth #success #learning