25 Ecommerce Metrics That You Must Keep In Check For Success
Want to take your online store to the next level? It’s all about using data to make smart moves. Key performance indicators (KPIs) are like a roadmap, showing you how customers shop, where your operations shine, and what needs work. By tracking the right ecommerce metrics, you can boost sales, keep customers coming back, and grow your business.
These metrics are your store’s pulse, showing customer behavior, operational efficiency, and profitability. Whether you’re asking, “How do I boost online sales?” or “What metrics matter for ecommerce?” these KPIs provide answers to drive growth.
The 25 Must-Track Ecommerce Metrics
Here’s a clear, actionable list of 25 KPIs every online store should track, with practical tips to improve each.
Website Traffic: Tracks visitors to your store. Grow it with SEO, social media, and targeted ads.
Conversion Rate: Percentage of visitors who buy. Boost with clear calls-to-action and smooth checkout.
Average Order Value (AOV): Average spend per order. Increase with product bundles or upsells.
Customer Acquisition Cost (CAC): Cost to gain a customer. Lower with organic growth like SEO.
Customer Lifetime Value (CLV): Revenue from a customer over time. Enhance with loyalty programs.
Cart Abandonment Rate: Percentage of abandoned carts. Reduce with reminder emails and simple checkout.
Bounce Rate: Visitors leaving after one page. Lower with fast load times and relevant content.
Return on Ad Spend (ROAS): Revenue per ad dollar. Improve with precise ad targeting.
Inventory Turnover: How often stock sells out. Optimize with demand forecasting.
Net Promoter Score (NPS): Measures customer loyalty. Boost with top-notch service.
Email Open/Click-Through Rates: Gauges email campaign success. Improve with engaging subject lines.
Social Media Engagement: Tracks likes, shares, and comments. Grow with interactive content.
Mobile Traffic/Conversion Rates: Mobile visitor actions. Enhance with mobile-friendly design.
Page Load Time: Time pages take to load. Speed up with optimized images and caching.
Refund/Return Rates: Returns due to quality or expectations. Reduce with clear product descriptions.
Customer Retention Rate: Percentage of repeat buyers. Increase with personalized offers.
Gross/Net Profit Margins: Profit after costs. Optimize with better pricing or supplier deals.
Time on Site: Visitor engagement time. Extend with strong visuals and internal links.
Customer Satisfaction Score (CSAT): Customer happiness. Boost with accessible support.
Channel-Specific Revenue: Revenue by channel (e.g., email, ads). Reinvest in top performers.
Product Page Conversion Rate: Sales per product page. Test layouts and add videos.
Exit Pages: Pages where users leave. Fix friction points with better UX.
Churn Rate: Subscription cancellations. Reduce with onboarding and incentives.
Traffic-to-Lead Ratio: Visitors becoming leads. Improve with discounts or lead magnets.
First-Time vs. Returning Customers: Buyer ratio. Boost returns with retargeting and rewards.
These 25 metrics are your guide to ecommerce success. They’re not just numbers, they’re stories about your customers and business. Start tracking today, and you’ll be amazed at the growth you can achieve in 2025.
Use tools like Shopify, WooCommerce, or Google Analytics to track these metrics. Review them weekly, focus on two or three to improve, and watch your store thrive.
Tip: “How do I track ecommerce metrics?” Use platform dashboards or Google Analytics.
Don’t let these metrics overwhelm you, Proximate Solutions is here to help! Our team specializes in turning data into actionable strategies that drive growth. From optimizing your checkout to boosting customer loyalty, we’ve got the expertise to take your store to the next level. Visit Proximate Solutions today for a free consultation and start scaling your ecommerce business with confidence!