3 Ways to Make Your LinkedIn Content Strategy More Engaging

In 2024, LinkedIn is still definitely the number one platform for professionals, entrepreneurs, and businesses to network and grow together. But in a changing platform, so, too, must our strategies for content. No longer can it be said that posting and posting with purpose is all that is needed. If you really want to boost your engagement on LinkedIn, here are three authentic ways to start.

1. Prioritize Authenticity Over Perfection

In today's digital age, authenticity is more valued. Audiences are growing savvier by the day, with the ability to know a stock overproduced post when they see one. Rather, they want to see the real narratives, the authentic experiences, and the content that would somehow speak to them.

How to Implement:

Share Personal Stories: Whether you're discussing a recent project, a failure that blossomed into growth, or a moment of realization, take your audience through it. They want to meet the person behind the profile.

Show Vulnerability: Don't shy away from admitting mistakes or challenges. These moments of vulnerability make you relatable—and can spark meaningful conversations.

Engage: Share, comment, ask questions and show some love in the comments. As I always say, LinkedIn is a two-way street; what you are sharing is important, but how you listen and engage in-return is just as important 

2. Utilize New LinkedIn Features

LinkedIn continually announces updates to optimize user experience and interaction with the platform. From 2024, the network rewards content posted using its latest tools and creation formats. To get ahead of the game, you should be testing these and including them in your content strategy.

How to Implement:

Use LinkedIn Newsletters: Well, by now, you all should probably be using LinkedIn's brand new newsletter feature. This, really, can help you build this engaged audience that signs up for receiving your content automatically in their inboxes. It's a great way to expand upon your thoughts and claim your spot as a thought leader.

Use LinkedIn polls; most are pretty fast and interactive. They allow you to ignite discussions, increase the visibility of your posts, and know opinions easily, among others.

Use LinkedIn Live. Live videos are very raw, authentic, and unedited. That too is a way of engaging in real-time. Whether it's from hosting Q&A sessions to doing product demos to sharing any industry insight, LinkedIn Live will go a long way in enhancing your reach and engagement.

3. Optimize for Mobile Users

It becomes extremely relevant with more and more professionals logging into LinkedIn from their mobile devices, that your content is quite optimized accordingly. That way, if your posts are too long, too unattractive visually, or difficult to move around on a small screen, you miss out on that potential engagement.

Implementation:

Keep it concise: Mobile users are usually said to have a very short attention span. Keep the message simple and direct. Break long paragraphs with bullet points or short sentences to make them easy to read.

Use attractive multimedia: Use good quality images, infographics, and videos that are optimized for mobile. Visual content grasps more of the attention, and your message is conveyed effectively much quicker than by text.

Design with Clear CTAs: Ensure you have very prominent and Follow-able CTAs on mobile that encourage your audience to comment, share, or click your link. A clear and concise CTA can drive some great engagement.

For a 2024 boost to your LinkedIn content strategy, you'll have to take careful control over the most important objective: authenticity, adaptability, and user experience. Make true connections, use new features that this platform brings, optimize your content for mobile users, and do the overall magic that shall dramatically increase your engagement and drive long-lasting impact among your audiences.

Remember that LinkedIn is more than a network; it's a place for professional connections. It is in this space that relationships are built, knowledge transferred, and even industry influence garnered. Therefore, by coming up with an airtight content strategy, you take your visibility several notches up and make the greatest difference in forming meaningful connections for future success.