The 7 Reasons to Partner with a Managed Services Provider for Growth, Resilience, and Peace of Mind

Transform IT from a headache into a growth enabler with the right MSP on your side.

Imagine this: a mid-sized retail business is gearing up for the holiday rush. Orders are flooding in, and excitement is high. But then, their IT systems falter. Online payments slow to a crawl, customer complaints spike, and the entire team scrambles to troubleshoot. Instead of enjoying the season’s revenue surge, the business is bogged down by downtime. 

This nightmare scenario isn’t fiction. It’s exactly what happened to a company I worked with in the past. The turning point? Partnering with a Managed Services Provider (MSP). Within months, we weren’t just running smoothly – we were innovating, scaling, and delighting customers.

The question is: why should your business consider outsourcing to an MSP? Whether you’re a CEO ensuring your IT strategy aligns with business goals, a CIO driving digital transformation, or a CTO balancing infrastructure demands with innovation, MSPs are the secret weapon your organisation needs.

According to PwC, two-thirds of the top-performing companies in their research are using managed services partners for strategic advantage or to close capabilities gaps.

Here are the seven reasons.

1. Focus on What Matters: Your Business Goals

Keeping the lights on is essential, but it shouldn’t take centre stage. Managing networks, cybersecurity, or data backups is complex, but it doesn’t directly grow revenue or enhance customer experience.

An MSP handles your IT backbone while you focus on strategy, growth, and innovation. Think of it like outsourcing payroll: you don’t do it in-house because it’s time-consuming and better left to experts.

For example, BARMER partnered with Adesso to implement a secure, data-driven platform on AWS, ensuring digital sovereignty while embracing innovation. They provided expertise in designing a solution that met strict regulatory requirements, including data residency and end-to-end encryption using AWS Key Management Service and Nitro for confidential computing.

This enabled BARMER to automate 15% of applications within one hour, improving customer satisfaction and efficiency, with plans to scale automation to 60% by 2024. By leveraging the MSP's cloud expertise, BARMER maintained compliance and operational control while accelerating its digital transformation.

Recommended To-do: List every non-core IT task draining your internal resources. Could an MSP free up your team’s energy for revenue-driving initiatives?

2. Access Top-Tier Expertise Without Breaking the Bank

Hiring and retaining IT talent is expensive and competitive. And even if you build a strong in-house team, trust me, no single department can match the breadth of expertise an MSP offers.

With an MSP, you tap into a diverse pool of specialists – from cybersecurity pros to cloud architects – at a fraction of the cost of building the same capability in-house.

Think of an MSP like hiring a top-starred catering team for your event instead of assembling a kitchen crew. You get the best in the business without the long-term commitment.

An example is reducing operating costs with application management – pure OPEX, no CAPEX – by using a adesso's SaaS-like model. With this model any business can benefit from increased flexibility, scalability, reduced operating costs and fixed SLAs, while still retaining full control over their architecture and intellectual property.

3. Ensure Business Resilience and Scalability

What happens if your systems crash during peak sales? Or if you need to onboard 50 new staff in a month? Scalability and resilience are non-negotiable in today’s business landscape.

 MSPs proactively monitor your systems, patch vulnerabilities, and scale resources as you grow. They’re like an insurance policy – but better, because they prevent problems instead of just covering the damage.

Town & Country Haus partnered with Adesso to ensure resilience and scalability as its network of over 300 franchise partners and construction projects grew. Adesso implemented and maintained a suite of scalable Microsoft applications, including tools for CRM, project management, contract processing, and data analysis. By outsourcing these tasks, T&C optimised its business processes, ensured system reliability, and gained access to continuous improvements and new features, enabling the company to scale efficiently and sustainably.

Ask yourself: is your IT infrastructure ready for a sudden surge in demand? If not, an MSP might be your solution.

4. Strengthen Cybersecurity Without the Stress

Cybersecurity threats are growing more sophisticated every day. For businesses, this isn’t just a tech issue – it’s a boardroom issue.

A trustworthy MSP acts as your virtual security guard. From endpoint protection to employee training, they mitigate risks and safeguard your reputation.

Think of cybersecurity like locking your front door. You wouldn’t rely on an old lock in a high-crime area, so why settle for outdated IT protections?

5. Align Technology with Business Strategy

Too often, IT decisions are made in isolation from business goals. That’s a recipe for wasted investments and missed opportunities.

 A good MSP doesn’t just fix your tech – they ensure it aligns with your strategic objectives. They bridge the gap between business leaders and IT teams, translating goals into actionable solutions.

For instance, the German Football Association (DFB) partnered with Adesso to implement SAP S/4HANA Cloud Public Edition, transforming its business processes across finance, procurement, sales, and logistics. The MSP replaced outdated third-party solutions with integrated end-to-end workflows based on SAP best practices, ensuring streamlined operations and reduced system maintenance. By leveraging the MSP’s expertise in cloud-based solutions, DFB achieved a modern, future-proof architecture that supports its digital transformation goals and enhances operational efficiency.  

When choosing an MSP, ask how they’ll align IT with your specific business goals. If they can’t answer, move on.

6. Predictable Costs, Zero Surprises

IT budgets can quickly spiral out of control with surprise maintenance or upgrades. But with an MSP, you get a fixed monthly fee, making costs easy to predict.

 This doesn’t just make budgeting a breeze – it keeps financial stress low and the CFO smiling.

7. A People-First Approach That Boosts Productivity

At the end of the day, tech is about enabling people – your customers and your staff. An MSP ensures that technology is frictionless, so your team can work efficiently and customers have a seamless experience.

Happy staff are productive staff, and happy customers are loyal customers. By removing IT headaches, an MSP fosters satisfaction on both fronts – see all examples above.

The 3-Step Framework to Choose the Right MSP

Outsourcing to an MSP is a powerful move, but not all providers are created equal. Use this framework to find the right partner:

1. Assess Your Needs: Identify your pain points – be it downtime, scalability, or cybersecurity.
2. Vet for Trust: Look for MSPs with proven track records, strong client references, and certifications.
3. Ensure Alignment: Choose an MSP who asks about your business goals, not just your tech stack.

 The Call to Action: Future-Proof Your Business

Outsourcing managed services isn’t just about technology – it’s about driving growth, enhancing resilience, and enabling people. It’s about ensuring your business can thrive in a fast-paced, digital-first world.

Take the first step as soon as you can: evaluate your IT operations and explore MSPs who can align technology with your business ambitions. The sooner you offload your IT headaches, the sooner you can focus on what truly matters – building a business that’s ready for tomorrow.

Let’s make technology work for you, not the other way around.