𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 9 𝐬𝐚𝐥𝐞𝐬 𝐡𝐚𝐛𝐢𝐭𝐬 𝐭𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐚𝐟𝐟𝐞𝐜𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐰𝐞𝐚𝐥𝐭𝐡:

1. 𝘍𝘰𝘤𝘶𝘴𝘪𝘯𝘨 𝘰𝘯 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘢𝘭𝘭𝘦𝘷𝘪𝘢𝘵𝘪𝘯𝘨 𝘱𝘢𝘪𝘯.

Take note: 'Profit is tied to pain.'

In sales, you're trained to sell advantages. However, selling comfort from pain has double the effect.

2. 𝘗𝘳𝘦𝘴𝘶𝘮𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘸𝘪𝘭𝘭 𝘵𝘢𝘬𝘦 𝘤𝘩𝘢𝘳𝘨𝘦

Consider how many times you've sold your product.

Dozens? Hundreds?

How many times has your client made a purchase?

Most likely, it's their first. Don't assume they understand the following step.

Guide them.

3. 𝘋𝘦𝘮𝘰𝘯𝘴𝘵𝘳𝘢𝘵𝘪𝘯𝘨 𝘦𝘹𝘤𝘦𝘴𝘴𝘪𝘷𝘦𝘭𝘺

As a seller, you're passionate about your product.

You aspire to demonstrate all its capabilities to your buyer.

Even those features unrelated to resolving their issues.

That's a mistake. You're not 'adding value' this way.

You're creating confusion.

Focus on the exact solution.

4. 𝘙𝘶𝘴𝘩𝘦𝘥 𝘯𝘦𝘨𝘰𝘵𝘪𝘢𝘵𝘪𝘰𝘯

Is the client trying to bring down the price?

Hold on before starting the negotiation process.

Assume we've agreed on a price. What else needs to happen before we proceed?"

If there are other steps, delay the negotiation.

Make price negotiation the final discussion.

5. 𝘚𝘪𝘯𝘨𝘭𝘦-𝘵𝘩𝘳𝘦𝘢𝘥𝘪𝘯𝘨

This refers to when you're communicating with only one person.

Even if they're influential, the deal is vulnerable.

If they withdraw or change jobs...

Your deal fails.

6. 𝘋𝘰𝘥𝘨𝘪𝘯𝘨 𝘥𝘪𝘧𝘧𝘪𝘤𝘶𝘭𝘵 𝘥𝘪𝘴𝘤𝘶𝘴𝘴𝘪𝘰𝘯𝘴

Salespeople enjoy establishing connections!

But they dislike destroying them!

However, if something seems 'off' in a deal...

And you don't address it...

The deal is likely to fail.

Don't shy away from tough conversations:

7. 𝘏𝘢𝘯𝘥𝘪𝘯𝘨 𝘰𝘷𝘦𝘳 𝘺𝘰𝘶𝘳 '𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺'

Sales is a social undertaking.

And any social interaction involves a power play (whether we like it or not).

Groveling over buyers or idolizing them

Is a losing game.

Remain on equal ground. Avoid seeking validation.

Maintain a strong presence, confident mannerisms, and straightforward language.

That's the approach of people who close successful deals.

8. 𝘈𝘤𝘤𝘦𝘱𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘪𝘯𝘨 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘰𝘯 '𝘧𝘢𝘤𝘦 𝘷𝘢𝘭𝘶𝘦'

Many salespeople ask "What's your decision process?" and take the buyer's response at face value.

However, those responses are usually superficial.

A more insightful question would be:

"What measures do you and your organization need to implement to make a confident decision?"

Then, delve into the areas your client isn't considering (but ought to be).

9. Neglecting self-education

Sales is a self-taught profession.

Those who embrace self-learning rise to the top quicker.

Those who don't, remain stuck among mediocre salespeople.

Be a continuous learner. Your bank account will appreciate it.

That concludes our list.

𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐚𝐝𝐝?