98% Open Rates? Yes, Please.
⏰ Read time: 3 min
“Call your leads! Follow up relentlessly! Dial, dial, dial!”
Sound familiar?
All we do is sell: founders, VCs, employees. It’s non-stop.
But here’s the thing: those old-school tactics, just don’t work anymore.
The Numbers Don’t Lie
If you’re making 100 calls, you’re lucky to connect with 10-15 people.
Your emails? Maybe 20% are getting opened.
And less than 0.5% are clicking or booking a time.
Let’s be honest—it’s not exactly the ‘make it rain’ strategy.
Why Cold Outreach is Dying
People Don’t Trust You Unsolicited calls feel intrusive. Unknown numbers = ignored.
Emails Are Saturated Everyone’s inbox is flooded. Even the “perfect” email sequence gets buried.
Attention Spans Are Gone Cold calls lose prospects after 9 minutes.
The result?
Traditional sales methods are slow, ineffective, and frustrating.
But we (sadly) don’t live in the 80s anymore.
The Fix: WhatsApp Business
At Climate Insiders, we stopped bombarding with calls & emails and started whatsapping.
Game-changer.
Here’s why WhatsApp works:
98% Open Rates: Unlike emails or calls, texts get seen—and fast.
Instant, Personalized Communication: Texts feel human, not spammy.
Automated Follow-Up: WhatsApp handles outreach, nurturing, and scheduling without breaking a sweat.
How It Works
Initial Outreach: Send a quick, friendly text. It feels natural—not salesy.
Nurturing: Use short messages or voice notes to keep the conversation alive.
Booking Calls: Let WhatsApp link seamlessly with Calendly to lock in meetings.
The Results? Insane.
Since switching to WhatsApp Business:
21% Booking Rate
75% Reduction in CAC
200% Increase in Lead Responses
32% Increase in Show Rates
No cold calls. No frustration. Just results.
Keep Your Sanity
One tip: separate your personal WhatsApp from your business WhatsApp.
Get a second SIM card and set up WhatsApp Business for work. You stay authentic, but you’re not mixing business with friends’ conversations.
Pro tip: Let key team members manage conversations via WhatsApp Web. Multiple users can manage the account via the browser. Game-changer.
Final Thoughts
We’ve taken this approach beyond sales.
Our investment process now runs on WhatsApp:
Founder chats.
Sharing deals with investors.
Deal exchanges with members.
It’s faster. It’s easier. It works.
Whenever you're ready, there are 2 ways I can help you:
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Femme Creator, Founder
6moEverything but the Monica meme
I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Always caffeinated ☕️
6moIf I get a pitch in my WA, I'm blocking that person in seconds. It's my private space, Yoann.
Climate Tech Investor & Growth Advisor helping breakthrough environmental technologies scale to billions
6moWhatsapp business is something I've designed for haha. Def very popular in NL. Too bad I've gotten rid of my Meta products but I can see the benefit for businesses.
I help green leaders influence communities to change at scale 🌏 | Behavior + gamification designer 🧠 | Environmental engineer 🌱 | TEDx speaker
6moAnd taking the time to communicate with people 1:1 - something sustainability folk can be shy to do! I am moving to text soon and I have 200 people to message.
Director | Founder at ARI Water.
6moHi Yoann, water industry innovation funding in stormwater does not exist in Australia, can you help?