A/B Testing of Pharm Visual Aid: Using Generative AI

From initially helping humans out with redundant and manual tasks, to now mastering creative jobs such as making original art or composing music, AI has evolved and transformed in unprecedented ways. One such creative job that neural-network powered AI that can do is provide suggestive prompts and recommendation.

As an imaginative and inquisitive Pharma Marketer, I used couple of Generative AI capability to analyze a mock Visual AID that I had got on the internet and then by hit and trial of prompt designing power the neural network of AI to offer suggestions for betterment. To my amazement, many of the suggestions /recommendation were worthwhile.

Let’s face it – Creativity / Visualization and Copywriting is no easy task. Most of the times, Pharma product manager/Marketing manager make selection of the content design (by creative Ad agency) with subjectivity or by precedence of authority.

AI provides a shade of objectivity when it to A/B testing of Pharma Visual Aid.

*Note: The current version of AI rejects VA which has human image

My experimentation : Mock VA downloaded from Internet

AI Prompt: Evaluate the image by imaging yourself as Pharma .…………………………....................................................................................................................................................... 

AI response was worth pondering

This is response from another AI with some additonal tweaking of suggestive prompt

Another AI evaluated various components of the VA and gave a score card for object, label, logo, text, properties, safe search.

By merely providing suggestive prompts, marketers can tap into the power of Gen AI to create evaluate Pharma Visual AID ( Image and Copywriting).

I would be happy to receive your comments and more version of dummy Visual AID to pressure test