ABB Motion Leadership Insights #2 2025: Energy Efficiency talks, CERAWeek highlights, Fraunhofer report, Foresight podcasts and Circularity in action

Welcome to this year's second edition of "ABB Motion Leadership Insights" – your quarterly digest from our leadership team. 💡

Inside, you will find contributions from our leaders sharing tips and reflections giving valuable insights for anyone interested to better understand how we create value at ABB Motion.

News and Updates | Important 2025 events & conferences with ABB Motion participation:

• International Energy Agency (IEA) , 10th Annual Global Conference on Energy Efficiency, June 12-13 2025, Brussels (Belgium)
• The Climate Group, Climate Week NYC, September 21-28 2025, New York City (USA)

Find below a selection of contributions from

➡️ Ana Troncoso Ceola, Global Head of Strategy, Business Development, Sustainability at ABB Motion

➡️ Brandon Spencer , President ABB Motion

➡️ Chris Poynter . President System Drives, ABB Motion

➡️ Stefan Floeck , President IEC Low Voltage Motors Division

The Jolt Podcast: European industries back decarbonisation plan

Ana Troncoso Ceola joined the The Jolt podcast by FORESIGHT Climate & Energy to discuss the industrial sector’s reaction to the Clean Industrial Deal (CID), recently published by the European Commission

This a step in the right direction—aligning with what ABB has long advocated for:

• ✅ Accelerating energy efficiency & electrification
• ✅ Decarbonizing heavy industry
• ✅ Ensuring Europe remains competitive in a global market

🔊 Listen to the podcast 👇 and read her article here.

Decarbonization Deep Dive: Insights from ABB & Fraunhofer IPA

In a recent FORESIGHT Media Group op-ed podcast, Chris Poynter, Division President, System Drives, discusses key takeaways from the new Fraunhofer IPA and ABB report on industrial decarbonization:

• ✅ 𝗘𝗻𝗲𝗿𝗴𝘆 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 isn’t just an obligation—it’s smart business.
• ✅ Many 𝗲𝗹𝗲𝗰𝘁𝗿𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 outperform fossil-fuel-based alternatives.
• ✅ 𝗧𝗼𝘁𝗮𝗹 𝗰𝗼𝘀𝘁 𝗼𝗳 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 improves long-term with energy-efficient investments.

📢 Read the article and listen to the podcast here

Insights and takeaways from CERAWeek 2025: How ABB is helping industries outrun leaner and cleaner

At CERAWeek 2025, ABB leaders shared bold perspectives on the future of energy efficiency and the urgent need for pragmatic, technology-driven solutions.

Brandon Spencer , President ABB Motion, emphasized that upgrading to higher-efficiency motors and adding ABB variable speed drives can significantly cut emissions while improving profitability. With solutions that are ready to deploy today.

Ana Troncoso Ceola , Global Head of Strategy, Business Development, Sustainability, at ABB Motion, highlighted three key takeaways:

• A balanced energy mix is essential — natural gas, renewables, nuclear and hydrogen all have roles to play.
• Grid capacity must scale fast to meet surging demand from AI and data centers.
• AI, hydrogen, and advanced nuclear are reshaping the energy landscape — but scalability and policy support are critical.

Read the full article now to learn more 👇

Unpacking ABB's vision of total circularity in manufacturing

Stefan Floeck , President IEC Low Voltage Motors Division is advocating for a shift in how manufacturers think about waste. Not as a problem, but as a resource.

Learn how ABB is bringing this vision to life across its factories in Finland, China and India, driving sustainability through smart innovation and bold action.

👉 Read the full article in Sustainability Magazine to explore our approach to circular manufacturing.

Interview with Wall Street Journal: ‘We Innovate to Help Industry Run Leaner and Cleaner’

Brandon Spencer , President ABB Motion, shares how innovating with customers helps industries achieve major energy savings, decarbonize operations, and boost profitability.

🔍 In a recent Wall Street Journal Executive Perspectives interview, he outlines:

• Why attaching drives to industrial motors can cut power use by 25%
• How ABB’s collaborative innovation model supports scalable decarbonization
• Why energy efficiency is not a future solution, but the fastest, smartest route to net zero

Read the full article now 👇

Watts Brewing: Creating More by Using Less - Brandon Spencer on Energy Efficiency & Action

In a world where energy demand is surging — driven by AI, data centers, and industrial growth — we need to do more with less. Brandon Spencer, President of ABB Motion, makes a powerful case for energy efficiency as the most immediate and impactful lever we have to reduce emissions.

In his latest article, he outlines how upgrading motors and adding drives could return over 10% of global electricity back to the grid — using solutions that exist today.

🎙️ Want to hear more? In this YouTube episode, Brandon Spencer joins Giampiero Frisio, President ABB Electrification to break down why energy efficiency is not only essential for decarbonization, but also a smart business move.

👉 Read Brandon Spencer's full article to dig deeper into ABB’s energy efficiency strategy and find out how productivity in a low-carbon world is possible:

For more insights, follow ABB Motion !

Also make sure to subscribe to our monthly newsletter DecarbTech, where we share our stories, insights and reference cases on how technology is accelerating the decarbonization of industry.

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