Adobe Experience Manager (AEM): Everything you need to know

For enterprises, keeping track of all their digital content and assets, organizing them, and using them effectively in a way that delivers engaging content experiences is a complex task. Businesses need an enterprise-level CMS that can help manage all digital content and assets in a simplistic manner. Adobe Experience Manager (AEM) is one such content management system that makes managing of content and digital assets easy and streamlined.

Adobe Experience Manager combines the potential for digital asset management with the power of a content management system, providing seamless, consistent, optimized, and customer-centric experiences across all digital channels, including web, email, social, and mobile.

What is Adobe Experience Manager (AEM)?

Adobe Experience Manager (AEM) is a content management system (CMS) and digital asset management system (DAM) that empowers extended teams to establish full control over web content and offer best tailored user experiences throughout. For companies who are looking to regain control over their digital content and related assets distributed across websites, channels, and apps and give their CMS a much-needed structure, then Adobe Experience Manager (AEM) is the best option. Not only does Adobe Experience Manager reduce the complexity of content management but it also saves time on content delivery.

A report from Forrester concludes Adobe Experience Manager CMS to be the best and most robust CMS in the market. With over 128,000 websites currently running on Adobe Experience Manager (AEM), including several leading Fortune 500 enterprises, this enterprise-level CMS is trusted for its agility, scalability, and easy content and digital asset management.

How does Adobe Experience Manager CMS work?

Enterprises trust Adobe Experience Manager, also called as AEM, because of its simplified and streamlined experience across channels and mediums. Adobe Experience Manager helps you manage content via experience fragments and content fragments along with responsive web designs and more. The AEM modules consist of six solutions all of which are known to save time and energy. These include:

1. Content Management System (CMS) through Adobe Experience Manager Sites

Adobe Experience Manager Sites also called as AEM Sites is a user-friendly content management system designed for both marketers and developers. It allows marketers to build a website quickly using ready-made templates and components, and developers can further customize it with minimal coding. This makes it perfect for teams looking to speed up their site-building process.

Another important feature of Experience Manager Sites is that marketers and developers can publish content together on almost any platform. Its generative AI tools make it simple to adjust your content’s tone, add variations, and make large-scale updates effortlessly.

For example, if your company targets both businesses and individual consumers, you can easily create personalized landing pages for each audience in just a few clicks. It’s fast, easy to use, and secure, making it ideal for small businesses and large enterprises alike.

2. Digital Asset Management (DAM) through Adobe Experience Manager Assets

Adobe Experience Manager Assets is a cloud-based digital asset management (DAM) system that helps you store, organize, and access your digital files, such as images, videos, and 3D models. This means marketers do not have to search through computers or accounts, instead you can access all of these assets in a shared environment.

For example, if you have a social media post template, you can store it in the DAM and share it with your team, ensuring consistent branding across all platforms. Adobe Experience Manager Assets even tracks any changes made, so you can review the history of updates.

Since it’s hosted on Adobe’s Cloud, you don’t need to worry about local storage for large files. It’s scalable, fast, and integrates seamlessly with other Adobe tools, simplifying your workflow.

3. Digital Enrollment and Forms

Adobe Experience Manager (AEM) includes tools for digital enrollment and forms, allowing you to streamline onboarding processes. It helps eliminate paper-based workflows and speeds up your operations through digital transformation.

You can easily build forms, collect e-signatures, and automate tasks. For example, a sales team can create a digital form for new clients. Once the client completes and signs it, the system can automatically trigger the next steps, saving time for the team and improving the client experience.

These forms are simple to use and can work across multiple platforms, making them useful for both internal and external purposes.

4. Digital Screens

Adobe Experience Manager’s Digital Screens feature gives you control over digital signage for stores and venues. This tool is particularly useful for businesses that operate both online and offline. You can manage and update digital signs across multiple locations from one central dashboard.

For instance, if you have several physical stores, you can display personalized product recommendations on in-store screens based on the clientele at each location. This enhances the shopping experience and helps your staff provide better service.

In today’s omnichannel world, Digital Screens ensures that your customers receive a consistent experience, whether they’re interacting with your brand online or in person.

5. Digital Guides

Digital Guides is a specialized tool for creating product documentation and help content. Unlike traditional content management systems, Digital Guides,a solution from Adobe Experience Manager (AEM) organizes content into components, making it easy to update as products evolve.

For example, if you modify a product feature, Digital Guides allows you to update all related user guides and documentation quickly and consistently. Without this system, you’d have to make these updates manually, which can be time-consuming and error-prone.

This helps both employees and customers stay up-to-date and reduces confusion when product features change.

6. Adobe Learning Manager

Adobe Learning Manager helps you create customized training programs for a variety of purposes, including customer education, employee training, and compliance. Normally, building such programs can be time-consuming, but Learning Manager provides access to over 86,000 ready-made courses.

It also features gamification, leaderboards, and social learning tools to make training more engaging. For example, you can use it to train new managers within your company on leadership skills or offer external training to customers to boost engagement and sales.

Adobe Learning Manager simplifies training development while making it more interactive and impactful.

Key features of Adobe Experience Manager

Adobe Experience Manager (AEM) is packed with features designed to simplify your workflow and improve customer experiences across all channels. Here’s how it works:

1. Project Dashboard

Adobe Experience Manager CMS offers a streamlined, user-friendly dashboard that provides a clear, high-level view of all your projects. Each project is represented as a tile for easy access. For example, you can organize all your training materials under a single tile, making it simple to access, add tasks, upload assets, or link external resources.

2. Out-of-the-Box Features

AEM Adobe Experience Manager is a plug-and-play platform, so you don’t need to be a coding expert to get started. Its intuitive interface offers features like:

• A WYSIWYG (What You See Is What You Get) editor for seamless content creation.

• Editable templates and core components like headers and footers with flexible styling.

• A responsive layout to ensure your content looks great on any device.

3. Custom Add-ons

While Adobe Experience Manager AEM platform doesn’t require coding, developers can add custom features if needed. But even if you’re not a developer, the platform’s low-code options make it easy to customize. Plus, AEM includes example code to help you understand what’s possible, and because it’s built on open-source Java, there’s a large community of developers available to offer support or inspiration.

4. Cloud Services

Since AEM CMS capabilities also include its cloud-based features, it’s incredibly scalable and always up-to-date. Adobe manages upgrades, saving you the hassle and cost of IT management. With robust security features like encryption, access control, and multifactor authentication, your data is protected.

5. Visual Media Conversion

Adobe Experience Manager AEM makes resizing and formatting images and videos for multiple platforms a breeze. You can quickly convert files for different channels, like Instagram, Facebook, or Twitter, without manual resizing. This feature saves time and ensures your content looks great across platforms.

6. Omnichannel Content Delivery

AEM’s headless CMS supports omnichannel delivery, meaning you can manage multiple websites, even in different languages, from one place. You can push content to mobile apps, websites, and even IoT devices, ensuring a consistent, seamless experience for customers no matter where they engage with your brand.

What are the benefits of Adobe Experience Manager (AEM)?

By now, we’ve established that Adobe Experience Manager CMS platform makes it simple for digital professionals to create, manage, and distribute content and resources and deliver them to the right person at the right time. Well, its biggest perk is that it simplifies the delivery and management of website content and its assets, reducing the complexity and struggle associated with delivering online experiences to the right customer. Every Adobe AEM component plays an integral role in deciphering the success of your marketing efforts across channels-web, social, mobile, email, and so on.

Coupled with the power of Adobe Marketing Cloud, it erects a formidable path for digital marketing professionals that results in more qualified leads and relevant site experiences for users. The following are some portions that stand out as a competitive edge to AEM.

Let’s discuss the features and capabilities of Adobe Experience Manager (AEM) CMS:

1. Simplified management of assets with Adobe AEM DAM

AEM’s built-in digital asset management functionality allows you to store content and visual assets on the cloud so that your employees can access a project file from anywhere, anytime. It introduces the concept of centralized storage, thus adding greater efficiency to the business processes. This means your marketers don’t have to go around looking for a certain asset and can easily access it by following the workflow path. This way, Adobe AEM digital asset management empowers editors to work on a comprehensive set of information per asset, making editing and publishing content a smooth affair.

2. Easy-to-navigate and creative Adobe AEM dashboard

Adobe AEM CMS creates a central environment for your content and assets, enabling editors to manage projects through a custom project dashboard. Each project is represented as a tile in the dashboard where users can add information like external links, project information, team details, etc.

3. Integration with other Adobe Marketing Cloud and Experience Cloud tools

A business’s marketing efforts aren’t limited to customer experience; it also includes analytics, creating campaigns, and expanding the customer base. As Adobe Experience Manager is a part of Adobe Experience Cloud, it easily integrates with Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Commerce, and Adobe Marketo Engage.

Once you integrate Adobe Experience Experience to other Experience Cloud and Marketing Cloud solutions, you secure your marketing efforts, simplify workflows, and deliver high-quality content that syncs with your goals. You can integrate Adobe AEM with other third-party tools and add robustness and extensibility to your marketing strategies.

4. Enhance SEO and user experiences

Whenever you’re uploading assets, you’d be asked for metadata and tags required for SEO purposes. However, if you’re uploading hundreds of assets every day, it’s going to be too much of a task for you. It is where Adobe AEM can help you. Adobe Experience Manager (AEM) can detect the critical information associated with the content and then automatically fill in metadata and tags. You can edit the tags if you feel they’re not relatable. The best part, you don’t have to repeat this task in case of a multi-location website and instead optimize SEO of your site content in a few clicks.

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Success Story: Improving site experiences for Ranosys’ with Adobe Experience Manager (AEM)

By leveraging the competitive power of a leading Adobe AEM Content Management System, Adobe Experience Manager (AEM), we migrated our corporate website to the platform to boost its lead generation efforts, offer consistent experiences to its visitors, and improve its website performance and scalability.

Migrating our corporate website to Adobe Experience Manager empowered our non-tech marketing team to easily and effortlessly create engaging new pages in minutes rather than weeks. Moreover, in migrating our website, we focussed on simplifying navigation and creating more consistent web pages to improve customer journeys. As these journeys catered to five different regions, we could offer localized content experiences without building web pages from scratch.

With the help of AEM’s drag-and-drop functionalities, we tutored our teams, including several non-tech marketers on Adobe Experience Manager, who can now design, create, edit, and manage content creation in a matter of a few clicks.

Today, we have not just achieved this major feat of migrating to the leading CMS, Adobe Experience Manager. We are even assisting other leading organizations in making a move. This proves that when we can do it for ourselves, we can confidently say that we can do it for our clients as well.

Contact us to know more: https://www.ranosys.com/global/contact-us/

Email: sales@ranosys.com

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