Ads in Chatbots: Google’s Big Move Into AI Conversations
Matthew Coleman
VP of Sales & Marketing | Greater Wilmington Business Journal | WILMA Magazine | Feast Wilmington
Google Puts Ads in AI Chatbots: What This Means for You
The way we look for answers online is changing fast. Google is making a big change to keep up. Now, Google is putting ads right inside chats with AI bots made by other companies. This is not just a small change-it shows how ads and search are changing as we use more AI.
🚀 Quick Look: Why This Is Big
Google puts ads in AI chatbot talks.
This helps Google keep its ad money as more people use chatbots.
Startups want ads to fit in and not bother users.
💬 Ads in the Chat
“You might see ads right in your AI chats now!”
Before, Google’s ads showed up next to search results or on the side of web pages. Now, Google is letting ads show up in chats with AI bots.
What’s New?
When you ask a chatbot a question, you might see a sponsored tip or a follow-up from an ad-right in the chat.
New AI chatbots like iAsk.Ai and Liner are trying out these ads.
🧐 Why Is Google Doing This?
“More people use chatbots instead of search engines.”
People want quick and easy answers, so they use chatbots like ChatGPT or Perplexity AI.
Google makes most of its money from ads-over $198 billion last year! That is about 60% of all its sales.
⚙️ How Does It Work?
“Ads are made to fit in with the chat.”
Ads can show up under the bot’s answer or as a prompt to keep chatting after you see an ad.
The goal: Make ads feel like they belong, not like they get in the way.
How Startups Use Ads:
Liner (for students): Shows just a few, really good ads.
Perplexity AI: Works with ad partners on its own, not just with Google.
🔮 What’s Next?
“Get ready to see more ads in your AI chats soon.”
Google has not put ads in its own Gemini chatbot yet, but many think that will happen soon.
Google is also being watched by the government for how it handles ads.
📝 The Main Idea
Google’s choice to put ads in AI chatbot talks shows how fast things are changing online. As we use chatbots more, ads will change too.
For you: You may see more ads in your chat, but they should fit in better.
For Google: This helps Google stay on top and keep making money as AI grows.
Read more details at Google Places Ads Inside Chatbot Conversations With AI Startups by Julia Love with Bloomberg News
💡 What Do You Think?
Would ads in your chatbot chats bother you, or do you think it makes sense?
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Head of Marketing | Crafting Impactful Campaigns & Measurable Success
4moThanks for sharing, Matthew! It’s intriguing to see how ads are being reimagined within AI conversations. At SoftProdigy, we’re also keeping a close eye on how this could open up new, smarter avenues for brand engagement without feeling intrusive.
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4moThis is where it starts getting real If chat becomes the new search the line between help and influence is gonna get way blurrier Matthew Coleman
VP of Sales & Marketing | Greater Wilmington Business Journal | WILMA Magazine | Feast Wilmington
4moIf you’ve got questions about how this could impact your business, your PPC, or your SEO, contact us at: https://www.gocap3.com/ We’ve seen some great results from the tactics we’re using to get clients found in AI generated responses (case study on that coming soon)