Adtech Pulse by Adgebra #02
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Your 5-minute fix for what's shaking up the world of adtech.
📰 Industry News: “Pulse Points”
Tech giants roll out AI-powered ad creation tools Meta, Google, Amazon, and Comcast are launching automated AI kits for ad creation, targeting ad buyers directly. This shift threatens traditional agencies, whose stocks dipped 3–4% after Meta’s announcement.
DoorDash Dashes Deeper Into Ads With Its $175 Million Acquisition Of Symbiosys DoorDash announced its acquisition of Symbiosys, a retail search ad startup that launched two years ago. The deal price is $175 million. The food delivery service also announced that, as of now, it’s surpassed $1 billion in ad revenue in the past 12 months.
Meta Expands AI Advertising Tools to Help Brands Drive Higher ROAS and Business Outcomes Meta has unveiled a significant expansion of its AI-powered advertising tools aimed at enabling marketers to optimize for the business outcomes that matter most—whether it’s profit margin, customer lifetime value, or incremental conversions.
Vici Unveils a Powerful Innovation to Capture Website Visitor Data Vici, a MarTech leader in the digital advertising space, proudly announces the launch of Website Visitor ID, a groundbreaking tool that empowers partners to de-anonymize website traffic and transform it into real, actionable sales leads.
Agencies instructed to cease pricing coordination Following raids, the Advertising Agencies Association of India (AAAI) advised members—including WPP and Dentsu—to immediately stop discussions (via WhatsApp, emails, meetings) around pricing or commercial strategies.
⭐ Adtech Personality in Spotlight
Nitin Sabharwal: Leading the Charge in Digital Growth and Innovation
This month, we shine the spotlight on Nitin Sabharwal, Founding Partner & Chief Operating Officer at indixital — a seasoned digital expert with a proven track record in scaling media businesses.
With sharp strategic acumen and a focus on innovation, Nitin is leading the charge in content monetization, audience growth, and digital-first transformation across the Indian media ecosystem.
📚 Trending Topics: "The AdTech Iceberg"
WAVES Summit spotlights AI in entertainment tech Held May 1–4, the WAVES Summit in Mumbai brought together global media and entertainment leaders. A key focus was the role of AI and AdTech in advancing India’s audio-visual ecosystem.
7 Proven Ways to Overcome Ad Fatigue in 2025 Ad fatigue isn’t just an annoyance—it’s actively damaging your marketing ROI and brand perception. But with the right strategies, you can revitalize your campaigns and reconnect with your audience. Here are 7 ways to overcome ad fatigue in 2025.
Twitch’s Ad Evolution: What Picture-in-Picture Means for Advertisers & Programmatic Buyers Twitch is changing—and so are the rules of engagement. Once the undisputed kingdom of chaotic live streams, high-energy emotes, and late-night Minecraft marathons, Twitch is now evolving into something more... advertiser-friendly.
DoubleVerify unveils DV Authentic AdVantage to power Smarter Video Advertising DoubleVerify, a software platform for media quality verification, ad performance optimization, and campaign outcome measurement, today announced the launch of DV Authentic AdVantage™, an industry-first integrated solution that combines DV’s trusted media quality controls with DV Scibids AI™, to deliver superior advertising outcomes across proprietary video platforms, commonly referred to as “walled gardens.”
Digital ad budgets shift amid economic uncertainty Brands are re-evaluating digital ad spends due to inflation and cautious spending. Premium sectors (finance, tech) saw CPM increases of 10–15%, while FMCG and mid-market retail pushed CPMs down by 8–12%.
😂 Meme of the Week
🎯 News That’s Making Noise
The world has gone wild for Labubus. A life‑size Labubu fetched ~1.08 million CNY (~US $150,000) at a Beijing auction—making it one of the priciest dolls ever.
Baker Makes "Holographic" Chocolate Bars At Home. Their Unique Design Wows Internet A reel showing chocolate bars with a unique colourful glint on their surface has gone viral on Instagram. Many foodies were fascinated by how it's made.
Is 2025 the “Year of Doom”? A quirky trend on social media pointed out that 2025’s calendar matches 1941’s, a worrying WWII year. Though some are reading ominous signs into this, experts say it’s purely coincidental and urge people to stay optimistic.
UK Traveller Calls Delhi Metro ‘Nicer’ Than London Underground Alex took a ride on the Delhi metro and made a short video, which gained widespread attention.
Rapido's Foray Into Food Delivery In India Sparks Social Media Debate Discussions about ride-hailing service Rapido's entry into the food delivery sector in India have gone viral. Here's what you should know.
💫 Word of the Week
Adpod
Pronunciation: ad-pod
Meaning: A group of ads played back-to-back within a single ad break, usually in CTV or video streaming environments.
Example: "We ensured brand safety by placing our video in the first position of the adpod on OTT."
📅What’s Coming Up: Key Days of the Week
Each week is filled with meaningful observances, cultural events, and fun global days that highlight traditions, achievements, and light-hearted moments. Here’s a quick look at notable days.
Monday, June 23
National Pink Day
International Women in Engineering Day
Friday, June 27
International Pineapple Day
Sunday, June 29
International Mud Day
International Day of the Tropics
Monday. June 30
World Social Media Day
International Asteroid Day
💡Tool of the Week
Buffer: Social media management for everyone
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Bluesky, YouTube, Twitter, Facebook, Mastodon, Instagram, Threads, Pinterest, TikTok and LinkedIn, as well as analyze their results and engage with their community.
Know more >> https://buffer.com/
🔁 Stay Tuned
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