AI Is Already Replacing Jobs, But It Doesn’t Have to Replace You

AI Is Already Replacing Jobs, But It Doesn’t Have to Replace You

Please read, then watch the video below... 👇

They call him the Godfather of AI.

Geoffrey Hinton spent his life building the foundation for artificial intelligence. But today, he’s sounding the alarm. In a recent conversation with Steven Bartlett, Hinton didn’t hold back: AI is evolving faster than most people, companies, or governments can comprehend. It’s not just coming for routine jobs. It’s coming for ours...the cognitive, creative, and strategic roles we thought were safe.

But here’s the truth: AI doesn’t have to replace you. You can evolve with it, if you’re willing to let go of yesterday’s mindset.

Job Loss Isn’t on the Horizon. It’s Already Here.

One of the most chilling moments in the conversation was a simple anecdote:

A major company had over 7,000 employees. Today? Just over 3,000. Why? AI agents are now handling 80% of their customer interactions.

This isn’t automation at the edges. This is exponential disruption at the core of the business.

We are moving from roles defined by tasks to roles defined by transformation. AI is taking over the execution. What’s left for us is vision, empathy, creativity, decision-making, and human connection. But this is only true if we claim them.

AI Won’t Just Do the Work. It Will Outthink the Workforce.

Hinton believes we’re 10 to 20 years away from creating AI that is smarter than humans at nearly everything. And he’s not alone. These systems will be digital, immortal, networked, and infinitely upgradable.

And yet, despite the scale of that possibility, we’re still using AI like it’s a glorified search engine.

We have to stop thinking of AI as a “tool.” It’s a collaborator, a co-pilot, a partner in reimagining what work can be and what we can do now that we couldn't do without AI and what AI can delivery that it couldn't without us.

How to Thrive in the AI Economy: The Human Upgrade

Here’s what I believe:

This is not the end of work. It’s the beginning of a different kind of value.

If you want to thrive in this new world, you must evolve in three directions:

1. Reimagine Your Role Through the Lens of AI

Start with a personal audit:

  • What tasks do I do that AI can already perform?
  • What decisions do I make that could be enhanced by AI?
  • What uniquely human traits do I bring to the table...creativity, empathy, ethics, intuition?

Then ask:

What could I do if I had an intelligent assistant working with me every second of the day?

The best future roles aren’t written in job descriptions. They’re designed by those who can imagine what's possible with exponential capabilities.

That's why when we say, "AI will take the mundane and the repetition out of our work to free us up for more creative, thoughtful, and meaningful work," we have to take the next step.

What is that work specifically?

How would I define the job description?

Besides time saved, cost takeout and cost reduction, how would I measure value creation and delivery? How might I redefine productivity with AI?

2. Become a Systems Thinker, Not Just a Skill Executor

Most people are trying to “learn AI.” That’s good. But it’s not enough.

The future will be built by those who:

  • See the system.
  • Understand the impact of AI on their work and industry, now and as AI evolves.
  • Architect new outcomes with AI, not just operate today’s AI tools.

We need a shift from digital literacy to AI fluency, not just how to use the tech, but how to reimagine work, experience, and even identity through it.

3. Lead With Purpose, Not Just Productivity

One of Hinton’s most human insights was this:

“Even if people receive universal basic income, many will still be unhappy—because they’ve lost their sense of purpose.”

If AI were to take jobs, and we received UBI, we would be an unhappy society, Hinton claimed. Why? He explained that we need purpose in our lives. We don’t just work for income. We work for identity. Dignity. Meaning.

In the AI era, those who thrive will be those who define success by impact, not just input.

This is the time to ask:

  • What do I stand for?
  • Who do I serve?
  • What kind of world am I helping to create?

Inequality Will Rise, Unless We Design for Inclusion

Hinton was clear: AI will benefit the few unless we intentionally democratize its value.

The companies that build and own AI will scale wealth faster than any moment in human history. The gap between those who use AI to replace others and those who use it to uplift everyone will define whether this era is remembered as one of collapse or reinvention.

We Still Have a Choice

Hinton ended his reflections with this:

“There’s still a chance that we can develop AI that won’t want to take over. And because there’s a chance—we must invest in it.”

I would add this:

There’s still a chance that we, too, can evolve. And because there’s a chance, we must invest in ourselves...starting today.

You don’t have to be replaced by AI. But you do have to replace the old version of you that wasn’t ready for this moment. Disruption starts by disrupting yourself. Train your brain to work exponentially with AI.

Create an augmented version of yourself to prevent against automation replacing you.

The future belongs to the curious, the courageous, and the compassionate. So ask yourself: Now that AI is here… what kind of augmented human will you become?

👀 Please watch (and share)!

Please read my new book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future

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Jacob Sten Madsen

🌐 Specialist i virksomheds medarbejder tiltrækning/rekruttering, - strategi til eksekvering. 🌐 Specialist in business/corporate people, talent, workforce attraction, and acquisition/recruitment, - strategy to execution

3w

Great advice and easy to write on a piece of paper, yet much much more difficult for vast majority of people to know how to navigate within because decisions are not happening on an individual level, but taken for and behalf of people, meaning limited/no choices!

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Jill Willard

CTO | FinTech & SaaS Innovator | AI & Payments Leader | Scaling Global Payment Platforms | PE Backed Technical Leader

3w

This is such a timely and grounded perspective. The AI conversation too often focuses on fear or hype, but you’re zeroing in on the deeper, more human side of the shift: identity, purpose, and value. I really appreciate your practical approach to helping people not just survive the change but lead through it.

David S. Morgan

Fractal CEO | 10X Author | Speaker | Consultant | DBA | Innovator & Change Agent

1mo

Completely agree—this conversation hits deeper than most headlines suggest. It’s not just about jobs being replaced, it’s about how we redefine value, purpose, and what it means to contribute in an AI-saturated world. What struck me most from Hinton’s reflections—and your response—is how unprepared we are to talk about the human side of this shift. Not just economically, but emotionally and culturally. In my own work, I’ve been exploring how we stay human on purpose—how we lead, adapt, and create meaning even as intelligent systems accelerate. Appreciate you opening up the space for that kind of conversation. It’s long overdue.

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Roopa Maniktala

Global B2B Marketing Leader | AI-Powered Strategy & Market Expansion Enabler for Enterprise Growth

1mo

Brian Solis thank you for a practical and powerful framework to build a different kind of value while reimagining work. I can see benefit from this approach for both individuals and how teams would gain momentum from spending time together on this framework. That way there is synergy in reimagining value vs mixed approach and select people reinventing in an AI economy.

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Farooq Chisty

Head of Growth | 2X Founder | TEDx Speaker | 1 Exit | AI Generalist | Building for the Agentic Web 🚀

1mo

AI reshapes value, not just roles, how are you redefining your unique skills to stay indispensable?

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