The AI Evolution No One’s Talking About: Agentic AI & YOU

The AI Evolution No One’s Talking About: Agentic AI & YOU

As we step into 2025, the AI landscape continues to evolve rapidly, shaping how we approach work at an individual level.

From Predictive AI to Generative AI, and now the rise of Agentic AI, we are witnessing a transformation that impacts professionals across all functions, marketing, operations, sales, engineering, legal, alliances, partnerships, and product development.

The past few years have been a whirlwind of AI-driven advancements. Predictive AI revolutionized data-driven decision-making, enabling organizations to forecast trends, optimize logistics, and personalize user experiences.

Generative AI introduced an era of creativity and efficiency, automating content creation, coding assistance, and customer interactions. Now, with Agentic AI, we are entering a phase where AI doesn’t just assist but actively takes initiative, executing complex tasks autonomously while adapting to real-world feedback.

The Evolution of AI in the Workplace

1. Predictive AI: The Foundation of Decision Intelligence Predictive AI has long been a staple in tech-driven industries, leveraging data models to identify patterns and inform strategic decisions. This wave of AI powered recommendation engines, risk assessments, and forecasting models, serving as the analytical backbone for many businesses. In marketing, it fueled targeted ad placements; in sales, it guided lead scoring; in engineering, it optimized performance monitoring.

2. Generative AI: Automating Creativity and Communication With the surge of Generative AI, tasks that once required human-intensive effort, such as drafting reports, writing code, and generating marketing copy, became significantly streamlined. Tools like ChatGPT , GitHub Copilot, and MidJourney accelerated content production, freeing up time for professionals to focus on strategic work. This phase brought an influx of productivity gains but also raised questions about ethical AI use and maintaining authenticity.

3. Agentic AI: The Next Frontier in Autonomous Execution The latest evolution, Agentic AI, extends beyond task automation into proactive decision-making. These AI systems are designed to autonomously carry out multi-step workflows, collaborate across platforms, and dynamically adjust strategies based on outcomes. Think of AI agents managing full marketing campaigns, autonomously resolving IT incidents, or driving partnership negotiations based on contextual analysis.

Rethinking Leadership in the Age of Agentic AI

As AI continues to reshape the workforce, leaders must rethink how they balance strategy with execution when hiring AI experts. It’s not just about technical know-how, it’s about understanding business process outcomes and how AI is applied within and throughout these processes. Good hires will understand both, and may even come from business process and management backgrounds, learning AI strategy and concepts along the way. These won’t be developers in the traditional sense; it’s a whole new age, and the playing field has been leveled with the democratization of AI tools and skills. Organizations that recognize this shift and prioritize AI-literate business professionals will gain a competitive edge in the evolving landscape.

My Journey with AI: A Personal Reflection

My first exposure to the tangible impact of AI came in November 2018 when I read "The Four Waves of A.I." by Kai-Fu Lee in Fortune Magazine. It was a pivotal moment that made AI feel consumable and actionable. At that time, I had just left Sales Analytics, Inc. (SAI), where I worked on cutting-edge data analytics and predictive analysis, collaborating with HPE Global IT, Salesforce, and System Integrators on joint development innovation.

In 2017, I read an article by NVIDIA 's founder discussing Neural Networks. Unlike today, where AI research tools like Google Gemini are readily available, I had to piece together insights on how neural networks would shape the next decade of technology. A 2018 Forbes 's article introduced me to AI-powered companies like Hirevue , Textio , IBM Watson, Comma.ai, and FaceMe, which were already pushing the boundaries of AI-driven hiring, content optimization, and autonomous decision-making.

This exposure led me to my first AI trade investment. While who I invested in isn’t as important, the experience opened my eyes to the broader implications of AI and how it would transform the world around me. It wasn’t just about technology; it was about understanding how AI would democratize innovation and empower individuals to create and influence the next wave of technological breakthroughs. In today’s world, AI is not reserved for large corporations, it is available to all of us, as consumers, users, and creators.

Agentic AI in Action: Practical Applications for Individual Contributors

Regardless of where you sit in an organization, Agentic AI is redefining the way work gets done:

  • Marketing & Sales: AI-powered agents can autonomously run A/B tests, analyze customer sentiment, generate and refine outbound messaging, and even conduct initial prospecting efforts.
  • Operations & Legal: Contract negotiation assistants can parse documents, recommend revisions, and ensure compliance without manual intervention.
  • Engineering & Product Development: AI-driven coding agents can refactor legacy codebases, identify security vulnerabilities, and suggest architecture optimizations.
  • Alliances & Partnerships: AI can analyze partnership trends, generate co-marketing strategies, and proactively surface collaboration opportunities between organizations.
  • Enterprise Resource Planning (ERP) & Business Process Automation: AI-driven systems are integrating deeply with platforms like SAP to streamline supply chain logistics, automate financial processes, and optimize workforce allocation, reducing human intervention in repetitive tasks while improving decision-making.
  • Cybersecurity & Operational Threats: The intersection of AI in operations and security is becoming a critical factor in mitigating cyber risks. AI agents are now being deployed to detect anomalies in real-time, predict attack vectors, and autonomously respond to security incidents before they escalate. However, as cybercriminals leverage AI to create more sophisticated threats, companies must integrate AI-driven security solutions with human oversight to ensure adaptive threat intelligence remains effective.
  • Risk & Compliance Management: AI-driven systems can analyze regulatory updates, enforce compliance policies, and ensure businesses remain aligned with legal frameworks. Financial institutions are leveraging AI agents to combat fraud and assess risk exposure dynamically.

The Risks of Over-Reliance on AI Agents

The Transparency Paradox: AI decisions often appear objective, but their inner workings can be unclear. While Agentic AI presents an unprecedented opportunity for productivity gains, it also introduces challenges around governance, accountability, and bias mitigation. Companies must strike a balance between leveraging AI’s autonomy and maintaining human oversight to ensure alignment with ethical considerations and business objectives.

The Challenge of Lofty Predictions: Anthropic’s CEO shared, AI could be writing all code in 12 months, impacting every industry. Just as autopilot (borrowing from Danny Allen) enhances pilots' capabilities rather than replacing them, AI tools are augmenting developers' abilities rather than making them obsolete.

What we're seeing is a shift in the developer's role, moving from writing every line of code manually to becoming strategic directors who can leverage AI for routine tasks while focusing on higher-level architecture, problem-solving, and creativity. The developer's expertise in understanding requirements, system design, and quality assurance becomes even more valuable.

This collaborative approach means developers can accomplish more in less time, tackle more complex problems, and focus on the uniquely human aspects of development that require judgment, creativity, and contextual understanding.

Automation Overload: AI’s autonomy is great until we become overly dependent. As organizations shift more processes to AI-driven decision-making, there is a risk of reducing critical human judgment in key areas like security, compliance, and ethics.

The 'Lazy Brain' Effect: Are we training ourselves to think less critically by delegating too much to AI? As AI handles increasingly complex decision-making, professionals may become less engaged in problem-solving, weakening our ability to challenge AI-driven outputs when necessary. The film, WALL-E comes to mind!

The 'Unknown Unknowns': AI agents work from historical data but what about unprecedented situations AI can’t predict? From sudden market disruptions to emerging cybersecurity threats, AI lacks human intuition and adaptability in unexpected scenarios. Ensuring a human-AI collaboration model is crucial to mitigating risks that AI alone cannot foresee.

The Road Ahead: Balancing Autonomy with Human Oversight

While Agentic AI presents an unprecedented opportunity for productivity gains, it also introduces challenges around governance, accountability, and bias mitigation. Companies must strike a balance between leveraging AI’s autonomy and maintaining human oversight to ensure alignment with ethical considerations and business objectives. Additionally, the risks of AI-driven cyber threats and over-reliance on automated decision-making highlight the need for constant vigilance.

At the same time, we must establish clear boundaries. While AI's potential is revolutionary, there are areas where we must draw a line. For instance, I still want my doctor to diagnose cancer before an AI agent does. AI should serve as an enhancement to human expertise, not a replacement. This is not just about keeping AI in check, it’s about maintaining trust in the technology and ensuring it supports rather than undermines critical decision-making processes.

Final Thoughts

With AI evolving at an unprecedented pace, staying ahead means more than just keeping up with the latest tools, it requires continuous learning, adaptability, and a proactive mindset. Understanding AI’s trajectory, experimenting with its applications, and refining our ability to work alongside it will be essential for long-term success. The key is not just reacting to change but actively shaping how AI fits into our professional and personal lives.

The question is no longer about whether AI can enhance productivity, but rather how we can navigate its rapid evolution without losing sight of the bigger picture. Are we asking the right questions?

Are we critically evaluating AI's impact on decision-making, ethics, and our ability to innovate beyond the data it feeds on?

The future of AI isn’t just about efficiency, it’s about maintaining the human capacity for curiosity, creativity, and judgment in a world increasingly shaped by machines.

It’s time to think beyond automation and start preparing for a future where human intuition and AI intelligence must work together in ways we’ve only begun to understand.


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Yes Rosie, 100%. Businesses that embrace this shift early will gain a competitive advantage, while those that ignore it may struggle to adapt. Very well explained in the article.

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Brett Morris

Sr. Partner Sales Manager

4mo

Love this

Atul Arora

Sr. Business Value Advisor, Cloud Economics at Amazon Web Services (AWS)

4mo

Interesting Rosie Huth

Rosie, this is a very thoughtful and insightful view of the AI market. Yes Agentic AI is coming to the fore as it delivers clear value to customers and you are right to point out that the is a tendency to over-rely on this help. Let's hope that most use the technology to work-smarter and not work less!

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