AI Hype in OTT, The Essential Building Blocks of DRM, Latest News from the Streaming Industry and more
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This week, we present:
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Company Spotlight
In our Company Spotlight series, we highlight innovative companies that are driving transformation within the streaming industry.
Mediaproxy
Mediaproxy provides a unified platform for compliance, analysis, and monitoring of linear TV, IP, and OTT video sources. Trusted by broadcasters worldwide, the platform integrates with various broadcast environments, supporting 4K/HD/SD IP, SDI, SMPTE2022-6, and OTT sources.
For more details, check out: https://www.mediaproxy.com/
Latest OTT News
Jio Hotstar Views Surges to 90.1 Crore During IND vs NZ Final - Jio Hotstar recorded a massive surge in the number of views during the Champions Trophy 2025 final between India and New Zealand.
WWE to Stream Exclusively on Netflix in India from April 1, 2025 - Starting April 1, 2025, Netflix will be the new home for WWE in India. Under a long-term partnership between Netflix and WWE, Indian fans will have exclusive access to stream all major WWE shows and live events directly on the platform.
AIK Football Launches Dedicated FAST Channel on Pluto TV - AIK Football has teamed up with Pluto TV to launch a dedicated FAST (Free Ad-Supported Streaming TV) channel, giving fans 24/7 access to exclusive content from the Swedish football club.
Callaway Golf Partners with Sky Sports to Sponsor Major Golf Events - Callaway Golf has signed a deal with Sky Sports to become the official sponsor of key men’s and women’s golf events.
JioHotstar Reports High Viewership During ICC Men’s Champions Trophy 2025 - JioHotstar’s viewership during the ICC Men’s Champions Trophy 2025, during the tournament, generated over 540 crore views and a total watch time of nearly 11,000 crore minutes.
Amazon Prime Video Adds Apple TV+ as a New Streaming Channel in Germany - Amazon Prime Video has added Apple TV+ as a separate channel in Germany, expanding its streaming catalogue.
Sky Deutschland Rolls Out Sky Stream Upgrade for Sky Q Customers - Sky Deutschland has started offering IOC and Comcast NBCUniversal Extend Olympic Partnership Until 2036ng its streaming service Sky Stream to existing Sky Q customers using the Sky Q IP box.
IOC and Comcast NBCUniversal Extend Olympic Partnership Until 2036 - The International Olympic Committee (IOC) and Comcast NBCUniversal have announced a new long-term partnership, securing exclusive media rights for the Olympic Games in the United States through 2036.
DAZN and LIV Golf Announce Long-Term Global Streaming Partnership - Sports streaming platform DAZN has signed a long-term partnership with LIV Golf, securing exclusive broadcast rights in key markets and expanding the league’s global reach.
DirecTV Expands Sports Offering with MyHome Team Add-On - DirecTV is introducing a new add-on called MyHome Team for its MySports package, giving subscribers access to live local games from 37 professional teams in Major League Baseball (MLB), the National Basketball Association (NBA), and the National Hockey League (NHL).
Tata Play Partners with FanCode to Launch Tata Play FanCode Sports - Indian sports fans have something new to cheer about as Tata Play teams up with FanCode to launch Tata Play FanCode Sports.
Star Sports Adds 8 New Channels After Merging with Sports18 - JioStar announced that all Sports18 channels will be integrated into the Star Sports Network starting March 15.
NBCUniversal Adds Regional Sports Networks to Peacock as Paid Add-Ons - NBCUniversal has officially integrated its four Regional Sports Networks (RSNs) into Peacock as paid subscriber add-ons, marking a significant shift in how local sports content is distributed outside the traditional pay-TV model.
DAZN and Mediaset Partner to Broadcast FIFA Club World Cup in Spain and Italy - Spanish public broadcaster RTVE has secured the TV rights to the 2026 Football World Cup for €55 million, after submitting the highest bid to FIFA, beating out private broadcasters, according to El Mundo.
Virgin Media O2 Expands Access to UKTV Channels and Streaming Service - Virgin Media O2 and UKTV have announced the renewal of their partnership in the UK with a multi-year deal that secures continued access to UKTV’s pay channels, streaming service, and free-to-air content for Virgin TV customers.
Amazon to Streamline Management, Cutting Thousands of Jobs to Boost Efficiency - Amazon Inc. is preparing to lay off 14,000 managerial positions by early 2025 as part of a cost-cutting initiative, according to a report by Financial Express on Tuesday, March 18.
YouSee Expands Streaming Offering with Prime Video in Denmark - YouSee has added Prime Video to its streaming lineup, giving customers access to weekly Premier League matches and popular shows like The Lord of the Rings: The Rings of Power, Reacher, and LOL: Den der ler sidst (The Last Laugh).
Texas Rangers’ New Sports Network Secures Streaming Deal with Fubo TV - The Texas Rangers have signed a streaming agreement with Fubo TV to broadcast live games from the 2025 season across five U.S. states: Texas, Arkansas, Louisiana, New Mexico, and Oklahoma.
For more OTT news and updates, please go to OTTVerse.com
Latest From Streaming Tech Providers
Mirantis and Gcore Partner to Tackle AI Infrastructure Challenges - Mirantis, is an open-source cloud infrastructure and platform engineering, and Gcore, the global edge AI, cloud, network, and security solutions provider, today announced an agreement to facilitate the deployment of artificial intelligence (AI) workloads.
Synamedia unveils Quortex Switch: the industry’s first standards-based CDN switching solution for enhanced multi-CDN management - Synamedia, a provider of video software solutions, announced the launch of Quortex Switch, a next-generation SaaS-based multi-CDN management tool designed to optimize streaming costs, quality and reliability.
VisualOn and Agora Partner to Showcase AI-Powered Ultra-Low Latency Sports Streaming at NAB 2025 - VisualOn, a multimedia playback and AI-enhanced video optimization, has partnered with Agora, the global leader in real-time engagement and interactive streaming, to redefine live sports and esports streaming.
Tribal Ready Partners with Synamedia to Deliver Empowering Video Services to Native American Communities with Synamedia Senza - Tribal Ready, a Native-owned Public Benefit Corporation dedicated to advancing Tribal Sovereignty and digital equity, and Synamedia have partnered to provide groundbreaking video services for tribal communities across North America.
Mediaproxy Unveils Groundbreaking Solutions at NAB Show 2025 - Mediaproxy, a software-based IP compliance monitoring and multiviewing solution, is excited to announce the launch of several groundbreaking products and features at the NAB Show, 5-9 April in Las Vegas, on Booth W1417.
MwareTV showcases no-code app design with Lightning 3.0 integration at NAB - MwareTV, a cloud-based multi-tenant platform provider, is bringing its new Lightning 3.0 integration to the broadcast market for the first time at NAB2025 (booth W3457, Las Vegas Convention Center, 5 -9 April).
To submit your company’s news here, please email pr@ottverse.com
AI Hype in OTT: Democratising Digital Tools to Accelerate Growth
AI is transforming the OTT market by enhancing user experience and content delivery, but smaller broadcasters often struggle to access and deploy these powerful tools due to limited resources and expertise. The key to overcoming this challenge lies in democratizing AI, making it accessible for broadcasters of all sizes to drive growth and improve engagement.
AI-powered features like personalised content recommendations, automated content management, enhanced user experience, targeted advertising, and globalisation through subtitling and dubbing enable platforms to deliver more relevant and engaging content. However, implementing AI comes with challenges such as high costs, complex system upgrades, and the need for skilled developers, which can be more difficult for smaller players. Ethical handling of user data also remains a key concern.
Wassim Sabbagh, CEO and Founder, Mangomolo shares details of AI Hype in OTT: Democratising Digital Tools to Accelerate Growth. To read more about this article check out - https://ottverse.com/ai-hype-in-ott/
EME, CDM, AES, CENC, and Keys – The Essential Building Blocks of DRM
A DRM (Digital Rights Management) system secures digital content by encrypting videos and controlling access through a license-based mechanism. The process begins with the DRM server providing an encryption key to secure the video, which is then streamed to the user in an encrypted format. The player requests the decryption key from the DRM license server, which verifies the user's credentials and grants access if authenticated.
Adaptive Bitrate Streaming (ABR) ensures smooth playback by adjusting video quality based on network conditions using protocols like MPEG-DASH and HLS. Common Encryption (CENC) allows a single encryption format to work with multiple DRM systems like Widevine, PlayReady, and FairPlay. The Content Decryption Module (CDM) within the browser handles encryption and decryption securely, while the Encrypted Media Extensions (EME) API allows the player to communicate with the CDM and license server, enabling a seamless and secure viewing experience.
Krishna Rao Vijayanagar, Founder of OTTVerse, shares details about EME, CDM, AES, CENC, and Keys – The Essential Building Blocks of DRM. To read more about this article check out - https://ottverse.com/eme-cenc-cdm-aes-keys-drm-digital-rights-management/
The End
That brings us to the end, and we’ll return with more information next week.
Before you leave, please:
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4moVery informative