AI Is the New Intern… But It Still Needs a Manager
AI Is Everywhere — But Are You Using It Right?
64% of marketers now use AI daily, with growing adoption across content, campaigns, and messaging. (Source: Salesforce State of Marketing 2024)
But usage doesn’t always equal results.
AI tools like ChatGPT, Claude, and Jasper are fast — but without structure, they just produce more noise.
The highest-performing teams aren’t just using AI — they’re managing it. This month, we’re sharing how marketers are pairing speed with strategy to turn AI into a real competitive edge.
Quick Wins: AI Workflows That Actually Work
1. Content Creation Use AI for outlines, starter copy, and summaries — then strengthen the output with actual buyer quotes from reviews, calls, or surveys.
2. VOC & Messaging Drop PeerSpot review exports into Claude or ChatGPT to find repeatable themes. Use the results to craft messaging that aligns to what buyers actually care about.
3. Campaign Setup & ICP Testing Use AI to simulate how your message would land with your target audience. For example:
Prompt: “You’re a product marketing manager at a fast-growing cybersecurity company comparing two tools. How does this message make you feel more confident in your decision?”
This helps surface missing proof points, unclear messaging, or overused claims before the campaign goes live.
PeerSpot POV: AI only works when it’s grounded in real buyer insight. That’s why the most effective teams pair AI tools with verified review data, objections, and outcomes — the kind PeerSpot captures every day.
PeerSpot Highlight: First-Party Reviews in AWS Marketplace
PeerSpot is now the sole provider of verified first-party customer reviews for AWS Marketplace, helping buyers make confident decisions with authentic feedback.
As part of this collaboration, PeerSpot reviews are collected directly after purchases, verified for trustworthiness, and surfaced natively in AWS Marketplace to support software discovery and evaluation.
“By integrating verified first-party reviews directly into the AWS Marketplace buying experience, we're helping customers make more confident purchase decisions based on authentic feedback from their peers who use these solutions in real-world environments,” said Russell Rothstein, Founder and CEO of PeerSpot.
Customer Spotlight
"The data clearly shows improved search engine processing and higher visibility, with nearly 15K impressions for PeerSpot widget-integrated content."
That’s what one customer told us after embedding PeerSpot review widgets into their web content. Not only did they gain trust signals — they saw measurable SEO performance.
It’s a fast, scalable way to turn buyer voice into better visibility.
Got a story like this? DM us. We’d love to feature it.
Visibility isn’t just about search. It’s about staying top of mind. Here are this month’s Mindshare Leaders across key categories.
How We’re Using AI: The Smarter Way to Leave a Review
Typing long reviews? That’s so 2019.
PeerSpot’s voice AI agent lets users share product feedback in a natural, guided conversation — no typing, no prep, and no copy-pasting needed.
What real users are saying:
“That was cool. Very conversational and it asked good questions without being onerous.” — Gary S., CMO
“It’s good!” — Kyle B., Field Support Manager at Johnson Controls
“Providing my review to the PeerSpot AI analyst was very good.” — Gianluca T., CISO at Inarcassa
Voice makes it easy. AI makes it scalable. You just talk.
New from PeerSpot
Here’s what’s fresh this month:
Blog: Why Solution Selling Doesn’t Work on Review Sites
Blog: How to Win in a Zero-Click World: Getting Found in AI and LLM Search
Blog: PeerSpot Now Powers First-Party Reviews in AWS Marketplace
Press Release: PeerSpot Now Provides First-Party Reviews for AWS Marketplace
PeerSpot on the Move
We’ll be at Black Hat USA 2025 this August — one of the top cybersecurity events of the year.
Want to connect in Vegas? → Book time with us at Black Hat
How are you keeping AI from becoming noise?
What’s one AI tool, prompt, or workflow that’s actually working for you right now?
Drop it in the comments — or tag someone who’s using AI in a smart way.
#B2BMarketing #DemandGen #AIinMarketing #AWS #VoiceOfTheCustomer