The AI Search Tipping Point
OpenAI receives on average 1 query per American per day.
Google receives about 4 queries per American per day.
Since then 50% of Google search queries have AI Overviews, this means at least 60% of US searches are now AI.
It’s taken a bit longer than I expected for this to happen. In 2024, I predicted that 50% of consumer search would be AI-enabled.
But AI has arrived in search.
If Google search patterns are any indication, there’s a power law in search behavior. SparkToro’s analysis of Google search behavior shows the top third of Americans who search execute upwards of 80% of all searches - which means AI use isn’t likely evenly distributed - like the future.
Websites & businesses are starting to feel the impacts of this. The Economist’s piece “AI is killing the web. Can anything save it?” captures the zeitgeist in a headline.
A supermajority of Americans now search with AI. The second-order effects from changing search patterns are coming in the second-half of this year & more will be asking, “What Happened to My Traffic?”
AI is a new distribution channel & those who seize it will gain market share.
William Gibson saw much further into the future!
This is based on a midpoint analysis of the SparkToro chart, is a very simple analysis, & has some error as a result.
Product @Contractbook
2wDo you know if API requests are counted here and if so what share of the total queries they make up vs. queries through the ChatGPT UI?
Marketing Strategist Who Closes the Execution Gap | B2B Strategy & Campaign Management
2wAnd the way people use AI to search is different than how they use Google. They're typing detailed prompts looking for solutions to their problems, not just typing in a few keywords. Companies need to create content with the context AI needs if they want to show up in AI search results.
Managing Partner at ATD Homes
2wMy go-to.
I like to help build things.
2wA few questions: What will be content creators' incentive to continue creating content? What will happen to the value of search if less content is created going forward? Is Google considering this in their approach to their Search changes?
Content & SEO @ AirOps | AI Workflows for Content & SEO Teams | Host: Growth Leader Series
2wSearch isn’t just changing how people search, it’s also changing what gets found & surfaced. The teams that shift to structured, snippet-ready, AI-first workflows will win this next era. Here are brands currently leading the way & what you can do about it https://www.airops.com/report/aeo-scorecard-report