All-Around Data Approach: What, Where & How?
Hi there!
The aim of our first newsletter is to introduce you to our cloud-based data world: easy-to-manage surveys, databases, online panel management, a professional approach, and data you can trust.
So, let us dive in, shall we?
SynoSurvey: from A to Z
Syno has fully launched a new survey tool called SynoSurvey. It replaced our old tool and has various features:
📌Easy-to-use interface for creating questions and answers;
📌Survey logic with show, jump, and screening conditions;
📌Advanced randomization where questions and parts of surveys can be rotated;
📌Coder of open-ended answers working in a simple and quick manner;
📌Reporting in several file formats with necessary filtering and splits;
📌Survey customization possibilities for logic and design.
So what is SynoSurvey? SynoSurvey is a tool that provides a base for creating and managing surveys on your own. But it's also so much more!
The Syno Operations team uses this tool to script surveys for projects. Besides, more and more of our clients have started using SynoSurvey by themselves as well. Our support team is ready to consult how to use it whenever there is a need. And more advanced features are constantly added according to users’ needs.
Bonnier News and Syno Collaboration in Data-Driven Solutions
Syno has been working with Bonnier News for a longer period and provides a range of measurement solutions to Bonnier News to enable data-driven decisions.
"Working with Syno supports us in being a modern data-driven publisher that efficiently collects and acts on data as well as brings valuable insights to our advertisers and they provide the flexibility needed to deliver the demanding customizations that we require as the largest Swedish publisher." - Serdar Ok, Head of Insight, Bonnier News Commercial
Syno Cloud-based solutions, combined with Syno operational support, allow Bonnier News to efficiently evaluate and optimize campaign effectiveness, collect customer feedback, and survey nationally representative Swedish audiences. All data is stored and available in the same platform and accessible for all other MySQL-enabled systems used by Bonnier News, supporting integrations and actions on the data.
👉 READ MORE ABOUT THE PROVIDED SOLUTIONS AND EXAMPLES OF DATA FLOW
Syno Announces New COO & Head of Operations Americas in Lithuania and Mexico
Get to know our freshly appointed Chief Operating Officer, and Head of Operations Americas in Lithuania, and Mexico!
"I've spent more than 10 years in the market research industry, and for the last three years, I've been working as a Senior clients' operations manager at Syno International. Becoming COO at Syno International is both an honor and a responsibility. I am eager to contribute to the success of this growing company by improving processes, introducing more efficiency in everyday operations, and exploring opportunities for AI applications, to name a few. I know that Syno International has a great team of professionals therefore, I am sure we will continue to provide high-quality services to our clients and also develop new data-driven solutions." - Mantas Stirbys, COO at Syno International
"I find joy in embracing life's simple things and bringing an easygoing and down-to-earth approach to life. My goal is to continue to improve and share my skills and knowledge to create a positive and collaborative spirit for everyone. A journey of a thousand miles begins with a single step." - Gustavo Arturo Navarrete Pacheco, Head of Operations Americas at Syno International
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