Anti-Counterfeit Packaging: A $326.3 Billion Industry by 2029

The Anti-Counterfeit Packaging Market size reached USD 179.4 billion in 2024 and is projected to reach USD 326.3 billion by 2029, with a CAGR of 12.7%.

Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=129

The need for anti-counterfeit packaging has significantly increased in response to the rise in counterfeit products, posing significant risks to consumers. Anti-counterfeit packaging utilizes a range of advanced technologies to combat counterfeiting and tampering, ensuring product safety and safeguarding consumers against fraudulent items. It plays a crucial role in building trust and loyalty among customers. Its application spans various industries, including pharmaceuticals, food & beverage, electronics, automotive, cosmetics, apparel, and luxury goods. These industries leverage diverse anticounterfeit packaging technologies such as holograms, QR codes, RFID tags, tamper-evident seals, and blockchain-based tracking to protect their products and ensure consumer safety.

Mass encoding holds the largest share in the anti-counterfeit packaging market.

Mass encoding technology is a highly prevalent method used in anti-counterfeit packaging. This advanced technology greatly improves the security of product packaging by incorporating distinctive markers into each product's packaging. These markers come in the form of QR codes, barcodes, serial numbers, or digital watermarks. Through the implementation of this technology, each product is assigned a unique code, allowing for easy tracking and authentication. It facilitates the collection of valuable data, helping the supply chain collect relevant data. When combined with digital technologies, it further amplifies the safety measures associated with the product.

The pharmaceutical end-use industry has the largest CAGR in anti-counterfeiting packaging market.

The pharmaceutical industry relies heavily on anti-counterfeit packaging to prevent the distribution of counterfeit or fraudulent medications, a pervasive issue worldwide. The fake drugs selling pose a significant risk to consumers, potentially jeopardizing their well-being. In response to this threat, the pharmaceutical sector has widely embraced the use of anti-counterfeit packaging for medication. Governments have implemented mandatory measures, along with stringent regulations, to uphold product quality and ensure proper packaging. Pharmaceutical items are now equipped with tamper-evident features, unique identifiers, holographic labels, and RFID tags, often incorporating macro or nano text to further support security.

North America is the largest market for anti-counterfeit packaging.

The North American region is leading the global market for anti-counterfeit packaging, driven by a growing awareness among consumers regarding product safety. Customers in this region are increasingly knowledgeable about the safety of the products they consume, and they place significant importance on packaging that ensures authenticity. The presence of a large number of pharmaceutical, consumer goods, and food manufacturers in this region is contributing to the high demand for anti-counterfeit packaging. Companies are placing strong emphasis on the use of such packaging to safeguard their brands and products. Government authorities are implementing policies to regulate and promote the use of anti-counterfeit packaging, aiming to protect consumers from the risks associated with counterfeit products.

Key Players

Avery Dennison Corporation (US), CCL Industries Inc (US), 3M (US), SATO Holdings Corporation (Japan), and Zebra Technologies (US) are the key players operating in the anti-counterfeit packaging market. Expansions, acquisitions, and new product developments are some of the major strategies adopted by these key players to enhance their positions in the anti-counterfeit packaging market.

Recent Developments of Anti-Counterfeit Packaging Market industry

• In April 2024, Avery Dennison announced the expansion of its AD Pure range, a portfolio of inlays and tags completely free of PET plastic. AD Pure inlays and tags are sustainably produced with innovative antenna manufacturing technology. The antenna and chips are applied directly on paper, making the range 100% plastic-free. In January 2024, Avery Dennison launched the AD 2Metal Rock M781 RFID tag for harsh conditions. This global performing tag is designed for tagging metal, liquid, and difficult-to-tag non-metal objects. The thin, soft, and flexible tag structure ideally suits curved (convex and concave) and flat surfaces. In October 2023, Avery Dennison Corporation signed an agreement to acquire Silver Crystal Group, an established player in sports apparel customization and application across in-venue, direct-to-business, and e-commerce platforms. In May 2023, SATO Holdings Corporation announced that its subsidiary SATO International America, Inc., acquired Stafford Press, Inc., a company based in Redmond, specializing in inkjet color on-demand horticulture tags and labels in the North American market. In April 2023, Avery Dennison Corporation acquired LG Group, Inc. (“Lion Brothers”), a Maryland-based designer and manufacturer of apparel brand embellishments. In April 2023, CCL Industries Inc., announced the acquisition of eAgile Inc. (“eAgile”) and the intellectual property of Alert Systems ApS (“Alert”).

• In January 2023, Avery Dennison Corporation announced the acquisition of Thermopatch, a leader in industrial laundry labeling, heat transfers, and emblems on textiles, advancing the company's strategy to drive growth in external embellishments. In November 2022, SATO, a global leader in auto-ID and labeling solutions, partnered with Loftware, the global leader in Enterprise Labeling and Artwork Management solutions, to launch the world's first cloud-based RFID tag encoding and logging solution. In May 2022, CCL Industries Inc., announced the acquisition of Floramedia Group B.V. (“Floramedia”), a company based in Westzaan with in-house tag & label creation and production, complemented by sales offices in seven countries. In March 2022, Zebra Technologies Corporation announced the acquisition of Matrox Imaging (Matrox Electronic Systems Ltd.), a proven developer of advanced machine vision components and systems. In February 2022, Avery Dennison Corporation announced the acquisition of TexTrace AG, (“TexTrace”), a technology developer that specializes in custom-made woven and knitted RFID products that can be sewn onto or inserted into garments. In January 2022, Avery Dennison Corporation announced the acquisition of Rietveld (RTVPRINT), a leading full-service provider of embellishment solutions and application and printing methods for performance brands and team sports in Europe.

Speak with our Expert @ https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=129