Artificial Intelligence in Events: A New Chapter for Experiences, Efficiency — and Ethics

Artificial Intelligence in Events: A New Chapter for Experiences, Efficiency — and Ethics

Artificial intelligence (AI) is increasingly shaping our conversations and tools — including in the events industry. What felt like science fiction just a few years ago is now a core part of the modern event planner’s toolkit. AI is reshaping not only the way we organize and run events, but also how we create value and build connections.


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We stand on the threshold of a new era where AI is no longer a niche technology for specialists, but a catalyst for better experiences, smarter decisions, and stronger connections between people. Those who embrace AI, understand its benefits and pitfalls, and learn how to use it wisely will not only stand stronger today — they’ll be shaping the foundation for the events of the future.

AI as a Driving Force for Better, More Personal Experiences

According to the Skift Meetings Megatrends 2025, 50% of meeting and event planners worldwide expect to use AI in 2025. The reason is clear: AI makes it possible to understand and utilize data like never before.

Imagine AI doesn’t just collect data but transforms it into meaningful recommendations for your participants. Various AI tools enable matching attendees to ensure the right people connect, deliver relevant content to the appropriate audience, and even automate the distribution of images and videos to those who opt in.

The result? An event that feels tailored to each person — not just a generic, one-size-fits-all experience.

New Ethical and Legal Challenges

Of course, AI doesn’t come without new responsibilities and dilemmas. How do we ensure that the algorithms and data we use don’t create distortion or discrimination? How do we navigate a world where legislation and ethics evolve as quickly as the technology itself?

Both the EU’s AI Act and the US’s AI Disclosure Act point to a future with heightened demands for transparency and accountability. Event organizers must not only understand AI as a technology but also take ownership of its consequences and opportunities.

Those who have the courage to have this conversation and implement AI in a transparent and ethical way will not only stand strong from a legal standpoint — they’ll build deeper trust and lasting connections with their participants, partners, and stakeholders.

AI as a Tool — Not a Replacement

In any case, we must remember that AI can’t and shouldn’t replace the human intuition and hospitality that make events truly memorable. AI should be a catalyst — a tool that sharpens and supports our work, rather than taking it over.

The most successful organizers of the future won’t be those who use the most technology, but those who use technology wisely — as a means to support and highlight human connections and personal interaction.

Getting Started: How to Begin

For event organizers who want to take AI seriously, a few foundational steps can guide the way:

  • Start small: Identify which processes can be automated and learn from the results.

  • Experiment: ry out different AI tools on smaller tasks and events.

  • Set boundaries for ethics and transparency: Establish internal guidelines for AI use, and be open and honest with participants and partners.

  • Invest in people: Use the time and energy saved by AI to build stronger relationships and deepen your role as host.

Sofia Gunilla Bergendal

Focused Customer Service Representative dedicated to Customer Care

2mo

AI is such a controversial issue nowadays. It's good to hear how it's impacting event planning!

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Trine Eckart Hansen

Head of Customer Success and enablement at Conference Manager

2mo

Welcome to AI 📣 🚀

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