ASCEND 2025 Recap: Innovation, Collaboration & Customer-Centric Growth with Rapidflow

ASCEND 2025 was more than just a conference, it was a convergence of ideas, partnerships, and forward-thinking strategies shaping the future of Oracle Applications. As a proud sponsor of this premier event hosted by Oracle Applications & Technology Users Group (OATUG) and Oracle HCM Users Group (OHUG) , Rapidflow Inc had the privilege of engaging deeply across keynotes, customer sessions, and leadership forums.

Here are our key takeaways and moments that made ASCEND 2025 truly unforgettable:

💡 Oracle EBS Roadmap & Emerging Innovations

We kicked off the event by diving deep into the latest updates to the Manufacturing portfolio in E-Business Suite in an Focus Group session by Oracle . Product leaders shared insights and key customer benefits around the upcoming enhancements, and detailed features expected in the future 12.2.15 release.

🔍 What’s Coming to Oracle EBS/Key Focus Areas:

• Cost and Profitability Capabilities
• Outsourced Manufacturing
• eKanban Execution Models
• Product Hub and Site Hub for better data governance
• Enterprise Command Center (ECC) for enhanced operational insights
• Continuous improvement in the base product, especially around MES systems supporting both Discrete and Process Manufacturing

These updates signal Oracle’s continued investment in EBS - and open new opportunities for customers to modernize, optimize, and scale.

🤝 Conversations with Our Customers — Past, Present & Future

One of the most rewarding aspects of ASCEND 2025 was the time we spent with our customers - reconnecting with long-time clients, collaborating with current ones, and forming new relationships.

1. We revisited success stories with our longstanding customers, learning how our work continues to deliver value
2. We collaborated with current clients on Rapidflow Inc next-gen initiatives — from AI-driven agents in Oracle workflows to cloud transformation strategies
3. We met forward-thinking organizations eager to reimagine their Oracle on-premise and Cloud ecosystems

These conversations reaffirmed our core belief at Rapidflow: Innovation starts with the customer, and transformation happens together.

📦 Customer Case Study: GE Appliances — 24/7 Supply Chain, Zero Downtime

A major highlight was our joint session with our customer GE Appliances, a Haier company , where we co-presented:

“No Stops, Just Orders: 24/7 Supply Chains at GE Appliances.”

This powerful session showcased how Rapidflow partnered with GE Appliances to design and implement a robust solution that enables continuous order processing in Oracle EBS — eliminating planned downtime and transforming supply chain operations.

🔑 Session Highlights:

• 24/7 Order Continuity — even during maintenance windows
• Enhanced Delivery Reliability, building stronger customer trust
• Scalable, Always-On Architecture designed on Oracle EBS
• A replicable model for enterprises seeking real-time operational resilience

We're proud to support GE Appliances in breaking traditional boundaries — and showing what's possible when technology meets determination.

🌟 Leadership Conversations That Inspire Action

We were honored to participate in the OATUG Star Partner Ambassador meeting, where we had the opportunity to engage with Brian Pellegrin , President of OATUG, alongside top Oracle partners.

Brian’s message about community-driven innovation, partner collaboration, and customer-centricity aligned perfectly with Rapidflow’s approach.

🔑 Leadership Meet Takeaways:

• The power of collaborative ecosystems to drive innovation
• Staying grounded in real-world business needs
• The value of a connected, engaged Oracle community united by growth and purpose

It was a privilege to be in the room with those shaping the future of Oracle Applications — and to be recognized as a partner contributing to that vision.

✨ Looking Ahead

ASCEND 2025 was a milestone — not just for the innovations discussed, but for the relationships strengthened and the vision shared. As we return from the event, we’re more energized than ever to help organizations:

• Embrace continuous innovation
• Modernize their Oracle footprint
• Leverage AI, cloud, and automation for resilient growth

To all our customers, partners, and fellow attendees — thank you for the conversations, collaboration, and commitment to progress.

💬 Let’s Continue the Conversation

If your organization is exploring:

• EBS modernization / Cloud Transformation journeys
• Cloud (OCI) migration
• ECC dashboard rollouts
• 24/7 supply chain enablement
• AI agents and automation within Oracle workflows - we’d love to talk.

👉 Let’s Connect!

📩 Get in touch with us at: info@rapidflowapps.com

🌐 Or visit us at: www.rapidflowapps.com

Let’s transform the future of Oracle – together!