An Austrian-German success story!

Discover how our Austrian plants support the German deposit system

Germany is expanding its deposit system to include new products: at the start of 2024, milk, mixed milk beverages and all drinkable milk products offered in one-way plastic beverage bottles with a certain filling volume will carry the DPG (Deutsches Pfandsystem GmbH) deposit logo! 

Although these changes are happening in Germany they led to a lot of action in our Austrian label production plants in Dornbirn and Völkermarkt. Both plants have been label printing partners of large dairy companies that are either based in Germany or sell their products in Germany – thus the existing label desgns needed to be changed in time for the introduction of the deposit obligation.

Not every printer and converter is allowed to print the DPG logo – you have to be licenced and audited regularly. „Many people don’t know that the DPG logo is printed with a special ink – that we receive directly from them. Printing deposit logos is like printing money, so you can imagine that the security measures are quite intense”, explains Reiner Druml, who heads up Sales at the CCL Dornbirn plant located in Vorarlberg. „We use the special ink to print the deposit logo on the labels or sleeves and have to carefully monitor and document how much we have used up so that we can verify when audited by DPG“. The new designs had to be changed and printed and delivered in advance so that the labels and sleeves on the dairy products could be practically changed overnight. „We had to manage hundreds of designs [KM1] in Dornbirn alone. This required careful planning, efficient logistics and a great team effort – but we managed to pull it off and support our customers with many of whom we have a longstanding relationship“, adds Druml. “Kudos to the colleagues who went the extra mile during the busy Christmas season“.