75. AWS re:Invent 2021 recap - #1 It's still early days
AWS re: Invent is the most anticipating and most impactful annual global technology conference with broadest and the deepest set of cloud services, after virtual conference last year, it's back now in Las Vegas, live!
Adam Selipsky, the new AWS CEO, takes the stage on 30th November to share his insights and the latest news about AWS customers, products, and services. He was nominated as AWS chief in March after Andy Jassy was picked to replace founder Jeff Bezos as CEO of all of Amazon, to drive AWS innovation, customer obsession and partner success to new heights. So let's check out.
"Listen carefully to our customers, understand their problems, and work backwards, rather than focus on competitors. It doesn't matter what we did yesterday"
The revenue, estimated with 60 billion USD with 39% growth year over year, it is almost double the size compared to Microsoft, Gartner Research positions AWS in the Leaders quadrant of the new 2021 Magic Quadrant for Cloud Infrastructure & Platform Services (CIPS).
Since inception of AWS 15 years ago, "it's always day one" and "customer obsession" has become the corporate culture. In one of his interviews:
"It’s really important to continue to act as if we’re insurgents and not to start to act like incumbents".
It's important that we understand the customer's needs and their problem, to innovate. He tells attendees that cloud adoption is still in its earliest days even 15 years after AWS formed.
“Despite what feels like massive adoption, we’re actually just getting started,” Selipsky said during his keynote. “Analysts estimate that perhaps 5 to 15 percent of IT spending has moved to the cloud. There are so many workloads that are going to move in the coming years.”
Alan Kay's words are still true: "People who are really serious about software should make their own hardware."
Shortage of chips have dominate the supply chain challenge this year, big Tech giant such as apple is rapidly reiterate their own chips, so is AWS, who has announced AWS Graviton 3
These new chips will power the new EC2 C7g instances on the AWS cloud, it is claimed that the new Arm architecture chip provide up to 25% better compute performance, up to 2x higher floating-point performance, and up to 2x faster cryptographic workload performance compared to AWS Graviton2 processors. These new chips and instances should be quite useful for a wide variety of workloads, including compute-intensive “HPC, batch processing, electronic design automation (EDA), media encoding, scientific modeling, ad serving, distributed analytics, and CPU-based machine learning inferencing."
Hard core challenges require hard-core solutions, introducing "AWS Mainframe Modernization"
AWS is now offering a mainframe service that promises to help Big Iron customers interested in moving apps to the cloud cut that migration time by 2/3. The service assesses organisations’ readiness for operating applications in the cloud. Its Migration Evaluator projects total cost of ownership based on customers’ actual resource utilisation and AWS’ ability to optimise compute, storage, database, networking, and software licenses.
The goal of AWS Migration Acceleration Program for Mainframe is to get those customers off of the Big Iron “as fast as they possibly can” in order to take better advantage of the cloud. The program supports two main migration patterns—replatforming and automated refactoring—letting customers pick the right one and associated toolchains based on the migration-assessment results.
“It can be a messy business and involves a lot of moving pieces, and it isn’t something that people really want to do on their own,” Selipsky said. “And while AWS partners can help with the transition, it can still take a long time.”
Customers can refactor their workloads that are written for mainframes in legacy programming languages such as COBOL to modern Java-based cloud services. Or customers can keep their workloads as written and re-platform them to AWS with minimal code changes.
Transforming industries
Throughout all those years, the professional services and architects from AWS have dived into different industries across financial services, manufacturing and healthcare, building experiences and well-architecture framework, powered by strong AWS micro services offering and database capabilities.
Case 1: United Airlines - what do you do when there're "fewer passengers than pilots"
Executive Vice President of Technology and Chief Digital Officer Linda Jojo shares how United Airlines is using AWS to streamline the travel experience and facilitate efficiency across its organization. She describes how United Airlines used AWS services to improve its resilience and continue to deliver high-quality service in the face of challenges posed by the COVID-19 pandemic when there're
Case 2: 50 years of Nasdaq - "10.000 times faster than blink of an eye"
President & CEO Adena Friedman shares how Nasdaq and AWS have formed a partnership to build the next generation of cloud-enabled infrastructure for the world’s capital markets, a journey started more than a decade ago. There're 3 million messages per second in each of our matching servers, 123 billion message volume over a 12-hour period during the beginning of COVID-19 pandemic. Adena shares insights on how Nasdaq is a digital leader in the financial services industry and how it is now working with AWS to bring its first US Options Market onto the AWS cloud in 2022.
Nasdaq plans to incorporate AWS Outposts directly into its core network to deliver ultra-low-latency edge compute capabilities from its primary data center in Carteret, New Jersey. This co-designed edge computing solution would effectively establish Nasdaq’s data center as the first-ever private AWS Local Zone for the capital markets industry.
Case 3: Goldman Sachs - building technology to serve the most sophisticated financial institutions
Advances in data and technology are rapidly transforming the financial services industry; however, developers within investment firms continue to spend significant time and energy customizing various tools to manage, interpret and analyze financial data at scale. Many of the existing solutions for financial data management and analytics are based on a patchwork of legacy technologies that struggle to meet the latency and scale requirements of modern investment practices. As a result, investment firms may spend their engineering expertise managing undifferentiated infrastructure and wrangling data, rather than innovating at the speed they would like for their customers.
Amazon Web Services and Goldman Sachs have announced a partnership for a cloud-based solution that helps financial services firms gain insight into data analytics for informed investment decisions. The importance of the partnership between Goldman Sachs and AWS is highlighted by 150 years and 15 years of expertise in finance and cloud technology, respectively.
This unique collaboration redefines how clients can discover, organize, and analyze data in the cloud, thereby gaining rapid insights and driving informed investment decisions. Institutional clients will benefit from decades of Goldman Sachs experience to address data management and analytic challenges.
Case 4: AWS IoT TwinMaker preview, a new service that makes it easy to create and use digital twins of real-world systems
It is a new service that makes it easy to create and use digital twins of real-world systems. Digital twins are virtual representations of things like buildings, factories, production lines and equipment that are regularly updated with real-world data to mimic the behavior of the systems they represent.
“You can use built-in data connectors for the following AWS services: AWS IoT SiteWise for equipment and time-series sensor data; Amazon Kinesis Video Streams for video data; and Amazon Simple Storage Service (S3) for storage of visual resources (for example, CAD files) and data from business applications. AWS IoT TwinMaker also provides a framework for you to create your own data connectors to use with other data sources (such as Snowflake and Siemens MindSphere)” - according to AWS publication
It has only taken 15 years until AWS has forever changed and transformed the business world by helping organizations reorganizing their development value stream, create endless innovation across all industries on large scale, and this is just the beginning, all made possible by understanding customers' challenges and relentless improve.
Source:
AWS re:Invent 2021 Keynotes
https://techcrunch.com/
https://www.dailysabah.com