B is for Business Intelligence: building understanding
Lisa Purdy
Strategy, Research, Policy & Writing for Media | Kids Content Acquisition for Digital Platforms
Welcome to Notio News, a regular round up for creative industry leaders who want to stay on top of the stories and data that drive our business.
Today we are looking at how business intelligence can build common understanding. Collaboration is key in the creative industries, particularly in Notio Media's work, where we bring partners together. Even with the best spirit of collaboration, information can get stuck or outdated or participants have a deep perspective when a broader view may be more suitable. Business Intelligence can solve for this.
Why this idea matters
Business Intelligence is all about turning raw data into something useful. Dashboards, reports, charts—the delivery isn't the thing. It's the context, clarity and the way it helps a group of people get on the same page, with the same information. Fewer anecdotes, more facts.
Give me the TLDR version
Transparency builds trust. When everyone has access to the same information, there’s less room for misunderstanding and foundational information to act upon. Data is not just shown, its connected together. New patterns and fresh idea emerge for the curious and courageous.
Tell me more...
Get started with Business Intelligence by...
Picking a tool that’s easy to use and interoperable with your current systems.
Teach your audience how to use it. Data’s no good if no one understands it.
Commit to continuous improvement. The more you use Business Intelligence, the better it gets.
Bottom Line
Business Intelligence isn’t just for nerds 🤓. It’s for anyone who wants to work smarter, faster, and together. And who couldn't use a little of that?
The views and opinions expressed in this news item are those of its author and not the official policy or position of the report authors and organizations profiled here.