Beyond the Buzz: How AI Is Powering the Future of Commerce
At CommerceNext, the conversation around AI went beyond buzzwords—focusing instead on how brands can thoughtfully integrate emerging technologies to drive long-term growth and loyalty. From agentic shopping and catalog optimization to scaling workflows with AI to humanizing AI output, the message was clear: AI’s real power lies in how it’s applied.
Our biggest takeaways:
From B2C to A2A: How Agentic Shopping Makes Catalog Quality More Important Than Ever w/ Feedonomics, Revelyst and Perplexity
“Now is the moment to get started [with AI literacy]… If you can get your data right and build for what’s next, you’ll be able to drive the change.” - Sharon Gee, SVP & GM, Feedonomics
As the customer experience shifts to include Generative AI search, it’s crucial to invest in making your data AI-ready, so your brand is ready to lead transformative change.
Crushing the Customer Experience With AI at Wayfair
“Don’t just replace old models. Ensure AI can be scalable and integrated into ongoing workflows.” - Fiona Tan, CTO, Wayfair
Implementing AI doesn’t mean throwing everything out. Small changes to your existing daily operations can have a huge impact and be more sustainable for your team to scale.
Human in the Loop: Collaborating with AI for Meaningful Ecommerce Experiences w/ 1-800-Flowers, Minted, The Vitamin Shoppe and Bluecore
“AI can give you a really important starting point… and after that, you bring in your human and creative touch on top of it.” - Suruchi Shukla, VP, Marketing, Minted
AI serves as a foundation rather than a replacement. It can accelerate workflows and spark ideas, but true impact comes when human creativity and intuition are layered on top.
Want more insights on how AI is transforming customer journeys? Apply now to join the Post-Purchase Forum in NYC this October 15.