Blogging + LinkedIn: A Marriage of Visibility (and the Occasional Miscommunication)

When your blog and LinkedIn content finally start working together — that’s when your brand stops whispering and starts singing.

We talk a lot about content strategy. But what we don’t talk about enough is how your blog and LinkedIn can become your power couple — or your content chaos creators — depending on how they communicate.

Let’s break down how these two platforms can thrive together… and what to do when they need a little content therapy.

💡 Why This Relationship Works

• Blogging builds depth, SEO power, and a home base for your ideas.

• LinkedIn builds conversations, connections, and visibility now. Together? You can create lead-generating content that works across multiple formats — from storytelling to strategy.

🔁 How to Repurpose Blog Content on LinkedIn

Here’s one blog post, turned into six LinkedIn-ready formats:

1. Carousel post with the blog’s core tips

2. Short, opinion-driven post based on the blog’s conclusion

3. A LinkedIn poll tied to the blog’s theme

4. LinkedIn newsletter teaser for the blog

5. “Hot take” text post based on a single blog stat

6. Video summary or quote clip (if recorded)

✅ Always link back to your blog post — and give people a reason to click.

🚩 Red Flags: When the Blog & LinkedIn Aren’t Aligned

Here are some common issues — and how to fix them:

🔹 Problem: Your LinkedIn posts get traction, but your blog has no traffic What it means: You didn’t link effectively — or the blog feels like extra homework What to do: Add curiosity and value. Don’t bury the link — make it feel essential to click.

🔹 Problem: Your blog tone is formal, but your LinkedIn tone is casual What it means: You’re copy-pasting instead of adapting to the platform What to do: Rewrite for conversation. Talk to people, not algorithms.

🔹 Problem: There’s no clear connection between your blog and LinkedIn posts What it means: Your content calendar isn’t aligned What to do: Choose one monthly theme and develop it across both platforms with different angles and depth.

🧰 Tools to Help You Manage It All

• Google Sheets or Trello for content planning

• Grammarly or ChatGPT to rewrite tone for LinkedIn

• Canva or Canva Docs for carousels

• Bitly or Pretty Links to track blog clicks from LinkedIn

🗓️ Let’s Talk About It Live

Join me this Thursday at 7:30 AM ET on Clubhouse for an open discussion:

🔊 “Blogging + LinkedIn: A Match Made in Marketing?” We’ll dig into:

• Real workflows for small teams

• How to build a visibility routine

• Stories from content couples who made it work

🎙 Bring your visibility goals, coffee, and maybe even your content grievances. Let’s sort it all out — together.

📍Want to See It in Action?

Read the full blog post here → 👉 https://professionalglobaletiquette.com/blogging-linkedin-marriage-of-visibility/