The Boom in Audio Ads: Are You Tuning In?

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Digital audio ads are booming. With podcasts, streaming platforms, and smart speakers growing rapidly, publishers have a prime opportunity to tap into this space and see real results. Why? Audio ads don’t compete for screen space. They cut through the noise and stay with listeners.

Want to create audio ads that work without wasting ad dollars? We’ve rounded up five tips to help you craft audio ads that drive action and revenue.

📢 How to Create Winning Audio Ads

What’s Latest In Ad Tech?

In April 2025, ad tech is buzzing with new developments. AI is making a bigger impact, TikTok’s future is up in the air, and major partnerships are shaking things up.

Here’s what’s happening:

Taboola Partners with Microsoft for Display Ads

Taboola partnered with Microsoft to sell display ads across MSN, Outlook, and Office Suite. This marks an expansion beyond native ads, using its Realize platform to boost programmatic revenue.

Amazon and AppLovin Bid for TikTok Amid U.S. Ban

With TikTok facing a potential U.S. ban, Amazon and AppLovin have bid to acquire the platform. The U.S. government pressures TikTok to cut ties with ByteDance, but ByteDance insists it’s not for sale.

Google Launches Video View Campaigns

Google launched Video View Campaigns, a new format that uses AI bidding to maximize views across YouTube, Shorts, and Display Network, focusing on engagement over clicks.

AI's Growing Influence in Ad Buying

AI is transforming digital ads by automating tasks like ad placement and targeting, greatly enhancing efficiency. However, it also raises serious concerns over transparency and marketer control.