Break Free from the ‘Almost Done’ Trap: How ADHD Entrepreneurs Can Finally Finish What They Start

If you’re anything like me, the thrill of starting a new project is undeniable. The blank page, the possibilities, the flood of ideas—it all feels so energizing at the beginning. But somewhere between the spark of inspiration and the satisfaction of completion, things begin to stall. Projects begin to gather digital dust. Drafts linger at 85% done. That “almost ready” folder starts to look like a graveyard full of good intentions. And all the while, we’re telling ourselves that one more tweak, one more expert opinion, one extra hour of research will unlock the magic we’ve been searching for. 

I see this pattern time and again—not only in my own work but in conversations with countless entrepreneurs who confide in me about their unfinished courses, unpublished blog posts, or that offer they just can’t seem to launch. There’s a certain vulnerability in admitting that perfectionism, fear of rejection, or sheer overwhelm is holding us back from putting our work out into the world. Yet, it’s an experience that is so much more universal than most of us realize, especially for those of us navigating business ownership with ADHD.

In this edition, I will be demystifying the three main reasons we get stuck: the perfectionist tweaking trap, the self-protective shield of rejection sensitivity, and the suffocating research rabbit hole. Hearing examples of other entrepreneurs who keep polishing projects well past the point of “good enough,” or who drown in information-gathering when action is what’s really needed, and a powerful reminder that this struggle isn’t a sign of a lack of ambition or ability—it’s an all-too-common roadblock for ADHD brains. 

One of my favorite strategies is setting objective completion criteria before even starting a project. How many times have I moved the goalposts mid-way, convincing myself that a bit more polish would ensure success? Now, I define “good enough” before getting emotionally attached to the notion of creating a perfect outcome. I also want to challenge myself and other business owners with ADHD to reframe launching—not as a test of our worthiness, but as the beginning of a real-world learning process. The work doesn’t have to be flawless; it just has to be ready for feedback, so we can iterate and improve.

If you’re an entrepreneur who, like me, has struggled to move from ideation to implementation (and who sometimes feels overwhelmed by the sheer volume of possibilities), I want you to know that it’s okay. Sitting with discomfort at “done” is part of the journey. Perfection is not the enemy—inaction is. Each launch, each imperfect deliverable, is a step toward mastery and impact. And the sooner we let our work be seen (even in its rough-draft form), the sooner we can serve the people who need it most.

In this newsletter series, my goal is to create a space to learn about these entrepreneurial realities—with actionable advice, practical mindset shifts, and a dose of real talk from someone who’s in the trenches with you. If you found yourself nodding along as you read, hit the subscribe button and commit to progress over perfection. 

Here’s to turning “almost done” into done—and more importantly, into done and out there, where our voices and ideas belong.

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If you’d like to listen to the full interview on the ADHD-ish podcast, click here. DM me and let me know your thoughts.