Breaking Up with the Vendor: How One Homebuilder Took Back Control and Saved $3M
Third-party tech can be useful — until it isn't.
One of the largest homebuilders in the U.S. was spending $3M per year on a third-party SMS-based lead qualification system. It worked… kind of. But it wasn’t built for them. Feedback was slow. Customization was limited. Multilingual support was lacking. And the results didn’t match the investment.
So they made a change.
The Shift: From Vendor-Driven to Self-Owned
Partnering with Ampersand, the company reimagined its lead qualification engine entirely inside Salesforce. Using Einstein Bots and Prompt Builder, we developed a fully integrated system that captured structured customer data in real time and fed it directly into Salesforce fields. Fast. Flexible. And 100% theirs.
The Results
The lesson? Customization wins. When your systems are built around your business — not squeezed into someone else’s framework — you gain more than efficiency. You gain control.
If you're still stuck with a costly vendor that can't flex with your needs, maybe it's time to build something better.