Build Smarter. Price Sharper.

We’re switching things up.

Instead of a monthly drop, you’ll now hear from us every two weeks with ideas and tools that speak directly to the work you’re doing as an operator, builder, or team lead.

--

In this edition, we've curated two reads we think are worth your time:

• One on how teams end up building for the wrong customer and what it takes to reset before you burn more cycles on the wrong bets.
• And one on pricing, and why unclear pricing logic might be quietly messing with more than just your sales.

--

Hope one of these gives you something solid to take into your next conversation or decision and sharpen how you’re thinking this week.

Interesting Reads 📖

You Don’t Have a Product Problem. You’re Just Building for the Wrong Customer.

If your users look excited but your product still isn't gaining traction, your real problem might be upstream: you're building for the wrong customer.

This is why your team keeps shipping the wrong features, chasing weak leads, and each time you set a target, you know deep down you'll be back next quarter still far away from that number.

So this guide breaks down how top founders escaped the “build for everyone” trap, rebuilt focus, and rewired how their teams made product and go-to-market bets. 

You can use it to gut-check your own ICP before it kills your vision. 

Read this before your next roadmap review or strategy session.

Who is this for: Startup leaders in product, growth, and sales who feel spread thin and unclear on who really matters.

Your Company's Pricing Is Probably Lying to Customers

Most companies price their product like they’re deferring a hard decision, when in reality, they’re just confusing their market. 

This guide lays out the only three pricing positions that actually work, and the full-stack consequences each one demands across product, team, and brand. 

If your pricing feels like a weird compromise, or you can't get everyone to agree what a good price for your offering is, this will show you what it’s costing you.

Use this to pressure-test how your pricing logic holds up under product, sales, and hiring decisions.

Who is this for:  Founders, product leads, and anyone shaping pricing, positioning, or product bets.

Announcements 📣

🍹 Nairobi Talent Social is Back Again! Early Bird Tickets Available 🎫

--

We’re back! 🎉

After the energy and straight-up good vibes from the last two editions, we’re excited to invite you to the next Nairobi Talent Social happening later this month.

Every social, we try to get the right mix of people in the room - folks who are hiring, growing, exploring new paths, or simply trying to stay close to the work that matters.

Some conversations that happen spark job offers. Some lead to new hires or collaborations. Others just give you a bit more clarity or momentum.

Whatever bucket you fall into, this tends to be a good room to be in.

--

🎟 Grab your ticket here.

The VFA Strategy & Ops Masterclass Series

--

Startups don’t scale on great ideas alone. They scale on great execution. And behind that execution are operators.

Each session in the VFA Strategy & Operations Masterclass Series is a 90-minute deep dive into a real challenge startup operators face, from aligning execs to managing trade-offs to scaling messy systems.

In this next session, you’ll:

• Diagnose where your workflows are actually breaking (hint: it’s not just the tool)
• Learn what to simplify now and what to leave messy (on purpose)
• Get tools to rebuild with speed and adoption in mind

🎙️ Led by Sara Defour | Current CFO & Chief of Staff at Pula | Former COO/CFO at Penda Health.

She’s scaled real systems (clinics, finance ops, supply chains) and knows what breaks when growth outpaces structure.

--

🎟 Reserve a spot in the virtual session here.

The Christian Tech Meetup - June Edition

--

Our partners at Faith Foundry are back this month with another edition of the Christian Tech Mixer, an event that brings together tech professionals, faith-driven entrepreneurs and some of the most inspiring voices and visionaries in the faith-tech space to collaborate on real-world challenges.

What to expect:

• Collaborate on real ministry challenges presented by church leaders and organisations.
• Join hands-on sessions and project showcases, where you can see and contribute to innovative solutions.
• Connect with mentors and peers who share your values, and discover new opportunities for growth and service.

Tickets | Advanced Purchase: [KES 999] | Gate Price: [KES 1499]

--

🎟 Get your ticket here.

🇰🇪 Career Vision Workshop – (June 28)

--

A quick heads-up — our next Career Vision Workshop is happening at the end of the month.

These sessions are a chance to pause, reset, and map out your next move, especially if you're navigating a transition, exploring something new, or just feeling a little stuck.

It’s a ticketed event (KES 3,000)

--

🎟 Lock in your spot here.

We'll be back here again in a fortnight! ✌🏾