Building Awesome Business Relationships with Storytelling

Are you a manufacturer ready to grow trust and win more sales with storytelling? In this Stop Being the Best Kept Secret live show, Todd Underwood, the Strategic Marketing Leader at CIFT, will discuss building awesome business relationships with storytelling.

With a strong background in marketing and communications, Todd is passionate about using storytelling to build brands people love. At CIFT, he helps manufacturers and food companies create engaging stories that connect with customers and drive real results. Todd also has global experience leading teams and has taught strategic communication across industries.

We will explore how Todd uses authentic stories to help companies stand out, build trust, and attract ideal customers. You will learn why storytelling is the new digital currency and how you can use it to grow your business faster and easier.

Key Highlights 

• Introduction and Guest Welcome 0:01

• Overview of MEP and CIFT 1:09

• Challenges for Food Entrepreneurs 2:20

• Todd’s Career Journey 5:18

• Storytelling and Branding for Manufacturers 9:27

• Reshoring and AI in Manufacturing 13:22

• Building Trust and Implementation 21:54

• Customer Journey Mapping and Personas 34:41

• Video Case Study: Henny Penny 34:54.

• Final Thoughts and Advice for Manufacturers 46:04