Built over years. Broken in seconds. What am I?

Reputation. And not investing in it is costing you. Reputation is a delicate matter. It takes years to build. Seconds to destroy. But the real mistake? Not building it at all.

You may think your work speaks for itself. It doesn’t. Silence gets interpreted.

And what people assume about you? That becomes your story.

1️⃣ Reputation drives recall, not just credibility.

People act on what they remember, not what’s true.

If your value isn’t visible, it’s not part of the decision.

2️⃣ Visibility isn’t vanity. It’s operational.

You’re not self-promoting. You’re anchoring proof.

Strategic visibility is how trust travels.

3️⃣ Invisibility costs.

Opportunities, compensation, access, gone.

Not because you're unqualified, but because you’re unseen.

4️⃣ Stewardship beats silence.

You don’t need to be everywhere.

Just clear in the right places.

Clarity → Proof → Presence. Repeat.

Reputation isn’t what you say.

It’s what they remember and repeat.

So is silence costing you influence?

– Kinga

P.S. This is from The Unforgettable You.