The Changing Fortunes of Coffee: Five Years of Soaring and Shifting Prices

A Global Price Rollercoaster for Coffee

by Dr. Steffen Schwarz , Coffee Consulate

In the past five years, green coffee prices have swung dramatically, making waves from smallholder farms to global trading floors. After a long period of relative calm, 2021 marked a turning point: world coffee prices jumped sharply in 2021, driven by a perfect storm of factors. Brazil, the world’s largest coffee producer, suffered weather disasters (drought and frost) that slashed output, just as pandemic-related shipping bottlenecks and container shortages hit supply chains. The result was a rapid climb in the benchmark arabica coffee price (the New York “C” market), which more than doubled from historic lows of 2019–2020 to reach multi-year highs by late 2021. According to one analysis, U.S. import coffee costs surged 65% between 2021 and 2023, reflecting the global trend. This price spike was felt worldwide, pushing up costs for consumers and roasters alike.

This surge in raw coffee prices was not a brief anomaly. Even well into 2024 and 2025, green coffee prices have remained volatile and elevated by historical standards. The initial shock in 2021–22 was followed by some easing in 2023, but prices never fell back to their pre-2020 levels. Instead, the market has seen aftershocks – for instance, canephora coffee beans (used mostly in instant coffee and many espresso blends) hit a 29-year high in 2023. Drought in Vietnam (the top canephora producer) curtailed supply just as demand for these typically cheaper beans rose, narrowing the gap between canephora and the traditionally pricier arabica. Indeed, canephora’s price increase has been so steep that by early 2024 it was at its highest point since the mid-1990s. In short, the past half-decade has been a rollercoaster for coffee prices globally, with pandemic-era logistics, climate events, and growing demand (especially from emerging markets in Asia) all contributing to a dramatic rise.

Specialty Coffee vs Commodity: Riding the Wave Differently

Interestingly, the price rally played out a bit differently in the specialty coffee sector compared to the commodity market. Specialty coffee – the high-grade beans – typically trades at a premium, often through direct relationships that aren’t purely dictated by the “C” market. In the last five years, those premiums offered some cushion, but specialty prices still rose noticeably. Data from the Specialty Coffee Transaction Guide shows that the median FOB price for green specialty coffee rose from about $2.60 per pound in 2019/20 to $2.85 in 2020/21, even as commodity prices were spiking faster. In percentage terms, that ~10% uptick for specialty contracts was modest next to the 40–60% leap in commodity arabica prices over the same period. Lower-end specialty coffees (the “entry level” lots) saw their prices climb more than higher-end ones, a sign that the rising tide of the market lifted the base level substantially. Yet the very top shelf of specialty – think award-winning micro-lots – continued to exist in a somewhat insulated realm of its own, often selling at high prices based on quality and rarity, market swings be damned.

One striking observation is how different origins and quality tiers fared during the price upheaval. For commercial-grade arabica, any coffee that could fill the gap in supply became more expensive: importers noted that even Honduras and other Central American producers (which had decent harvests) suddenly faced hotter demand when Brazil and Colombia faltered. Meanwhile, on the specialty side, regional price differences persisted or even widened. For example, Africa’s specialty coffees have generally commanded higher median prices than those from Latin America – and that remained true. Recent figures showed median FOB prices around $3.20/lb for African specialty coffees vs. $2.50–2.75 in Latin America, reflecting the enduring popularity of African cup profiles and smaller lot sizes. At the extreme end, Panama’s gesha coffees – already legendary for record-breaking auction prices – maintained their title as the world’s most expensive. In fact, Panama had the highest median specialty price of any origin, even after adjusting for quality scores (about +$1.08/lb premium above the norm), whereas a volume origin like Brazil had the lowest median (around -$0.44/lb discount below the norm). In essence, the recent boom lifted all coffee prices, but specialty coffee’s internal price hierarchy (with rare origins and exceptional lots at the top) stayed intact. If anything, that hierarchy became even more pronounced as buyers competed for limited top-quality beans while also scrambling for dependable volume coffees.

Varieties in Focus: From Gesha to Catuai

One fascinating layer of the story is how individual coffee varieties and cultivars have experienced the price upheaval. Coffee isn’t a monolith – Arabica alone has hundreds of cultivars, each with its own reputation, and Robusta (C. canephora) is a separate species entirely. Over the last five years, some varieties have seen especially notable shifts in demand and price premiums:

• Gesha: The Gesha variety (often wrongly spelled “Geisha”) exemplifies the upper echelon of coffee value. This rare Ethiopian-descended variety gained fame in Panama for its stunning floral cup and equally stunning auction prices. Even as overall prices climbed, Gesha maintained an astronomical premium – it was not unusual for top Panamanian Geshas to sell for €50–100+ per kilo (far above typical specialty rates). Regular spot offer sheets rarely list true Gesha lots – they’re often sold by direct auction – so the impact of the 2021–22 price spike on Gesha was less about raising its price (which was already sky-high) and more about reinforcing its cachet. Indeed, country data show Panama’s median export price is the highest in the world, thanks largely to Gesha. In short, Gesha remained the coffee world’s luxury marque, largely immune to market volatility – buyers chasing these beans were already paying top dollar, and they continued to do so.
• Pacamara: In contrast, the Pacamara variety (a hybrid of Pacas and Maragogype, known for its gigantic beans and bold profile) saw a dramatic price ascent in the specialty market. Grown mainly in El Salvador and Nicaragua, Pacamara was a niche favorite among roasters for years. Around 2019, one could source a high-quality Pacamara micro-lot for roughly €6–6.5 per kg. For example, a Nicaragua Pacamara from Finca La Bendición was offered at about €6.30/kg in late 2019. By 2022, that same coffee’s price skyrocketed to nearly €9.5/kg, in step with the broader market rally. The chart above illustrates this jump – Pacamara prices were relatively steady through 2019–2020, then nearly doubled by mid-2022 before easing slightly. This suggests Pacamara’s popularity (and limited supply) amplified the effect of the rising market. Roasters were willing to pay more for its unique cup profile when overall prices were up, pushing Pacamara to new heights. By 2025, Pacamara remains in high demand; while prices have come off their peak, they are still much higher than five years ago, reflecting both market inflation and Pacamara’s growing reputation among coffee aficionados.
• SL28 & SL34 (Kenya’s Gems): Kenya’s famed SL28 and SL34 cultivars – the backbone of its renowned washed Kenya AA coffees – have long commanded premium prices. Kenyan coffee was expensive relative to other origins even before the recent boom, thanks to its intense quality (blackcurrant and citrus notes) and the auction system that often drives prices up. Over the last five years, Kenyan export volumes actually declined, as some farms struggled with aging trees and climate change. This limited supply, combined with steady demand from quality-oriented roasters, meant Kenya’s top-grade prices remained very high. At the peak of the 2022 market, importers were quoting eye-watering differentials for Kenya AA – it was not uncommon to see Kenyan AA selling for several euros per kilo above the commodity price, sometimes reaching €8–€10+ per kg for excellent lots, even as other origins sold at half that level. Essentially, Kenya’s SL28/SL34-based coffees held their ground as some of the priciest non-micro-lot coffees in the world. The global price rise just pushed the baseline higher, so roasters already used to paying a premium for Kenya had to pay even more. Interestingly, the fame of SL28 has also led to this variety being planted in other countries (from Malawi to Central America), but Kenyan terroir still seems to produce the most prized results – and buyers are willing to pay accordingly.
• Bourbon: The Bourbon variety is a venerable cultivar planted widely in Latin America and East Africa. It’s a bit of a “baseline” for high quality: many classic specialty coffees (from Guatemala Antigua to Rwanda fully washed) are largely Bourbon. Over the last five years, Bourbon coffees saw steady but not extraordinary price growth – largely tracking the general market. For instance, an El Salvador Bourbon from Santa Ana might have been ~€6.50/kg in 2019, rising to ~€8–9/kg by 2023 for a similar grade. The appeal of Bourbon is its balance: it’s less rare than Gesha or Pacamara, but still delivers excellent cup quality. During the 2021–22 spike, good Bourbon lots from Central America definitely became pricier, but roasters often treated them as core offerings worth the higher cost. In African nations where almost all arabica is Bourbon (notably Rwanda and Burundi), farmgate prices rose in 2022 as well. However, those increases were somewhat moderated by the fact that East African prices had already been on the rise earlier (due to local shortages and higher production costs). In summary, Bourbon kept its reputation as a reliable, sweet and complex cup, and its price climbed solidly – roughly in line with the overall specialty trend, without the exaggerated premiums of the more exotic varieties.
• Catuai: The Catuai cultivar, a high-yield hybrid of Bourbon and Caturra, is extremely common in Brazil and Central America. It’s not as glamorous as a Gesha or even a Bourbon, but it forms the backbone of many specialty lots (especially from Brazil, Costa Rica, Honduras, etc.). Historically, Catuai didn’t attract a variety-specific premium – its value was tied to the quality of processing and origin. In recent years, however, as Brazilian and other producers improved processing (natural and pulped natural Catuai microlots can be excellent), Catuai lots have earned more recognition. The price trajectory for top Catuai micro-lots mirrored the broader market: significant increases from 2019 to 2022. For example, a Brazil natural Yellow Catuai from a single farm might have sold around €4.80–5.00/kg in 2019, but closer to €7.5–8.0/kg by 2023. We even saw a Costa Rican Catuai (natural process) on offer in 2025 at over €11/kg – more than double the price of similar coffee a few years prior. Part of this is simple market inflation, but part is also the willingness of buyers to reward better quality in varieties like Catuai. In other words, Catuai benefited from the overall price rise and from increasing differentiation of top lots, though it remains a more affordable variety compared to the rarer ones.

It’s worth noting that processing methods also played a role in pricing trends for these varieties. In the last five years, experimental processes (like anaerobic fermentation and various “honeys”) have become popular in the specialty scene. These methods often add unique flavours – and cost. Because they are labour- and risk-intensive, such coffees tend to cost more than standard washed or natural lots. Indeed, anaerobically processed coffees often fetch premium prices due to their novelty and flavour impact. For example, an anaerobic natural Pacamara or Bourbon can easily command a few euros per kilo above the same coffee washed. As consumer curiosity for funky, fruit-forward profiles grew, producers who mastered these methods in 2020–2022 found eager buyers willing to pay extra. This trend layered on top of the variety story: a Catuai that underwent carbonic maceration could out-price a traditionally processed Pacamara, demonstrating that processing became another axis of value. In essence, distinct varieties and novel processes have emerged as key differentiators in the specialty market, with the last five years only strengthening that effect. Roasters and buyers chased the rare, the unique, and the story-rich – whether that was a famed cultivar like Gesha or an experimental anaerobic lot – and were ready to pay significantly above baseline prices to secure them.

Arabica and Canephora: A Tale of Two Species

No discussion of coffee price development is complete without looking at the two species that dominate the trade: Coffea arabica and Coffea canephora (robusta). Traditionally, arabica is associated with higher quality (and higher price), while canephora is cheaper and used in blends, instant coffee, and as a caffeine booster. Over the past five years, however, canephora has been closing some of the gap – both in price and in perception. On the price front, as mentioned, canephora futures in 2023 soared to levels not seen in nearly three decades. A series of smaller harvests in Vietnam and Indonesia, coupled with supply chain issues, led to a canephora shortage just when demand was rising. Major roasters, facing expensive arabica, started using a bit more canephora in their blends, further lifting demand. By early 2024, robusta’s global benchmark price (London futures) had climbed above $2.30 per pound (roughly 132 US cents/lb, per ICO data) – an extraordinary increase for a bean that in the late 2010s often traded near $1/lb. Arabica prices, while higher in absolute terms, actually fell from their late-2021 peak as Brazil’s output recovered somewhat. This meant the arabica-canephora price differential shrank. In practical terms, roasters in 2023 found that canephora was no longer the ultra-cheap option it once was; it was still cheaper than arabica, but the savings were slimmer.

Quality-wise, there has also been a buzz around so-called “fine canephora.” Traditionally, canephora has a bad reputation: harsh, bitter, and used for cost savings. But in recent years, some producers (in countries like Uganda, India, and Thailand) have started applying specialty techniques to canephora – better picking, wet-processing, even anaerobic fermentation – to create canephora coffees with improved flavour. This coincided with the price boom. As one article noted, interest in fine canephora has been growing, raising the question of whether canephora’s price spike is driven partly by demand for better quality in addition to short supply. While fine canephora is still a tiny niche, the overall trend suggests a slight blurring of the lines between species. On one hand, high-grade arabica will likely always reign supreme for specialty use. On the other, big roasters have proven willing to use more canephora when arabica gets too expensive – and consumers have tolerated it, especially in dark roasts and instant coffee. In the last five years, canephora has shed some of its stigma by necessity, and its role in the global market has grown. If prices stay high, we may see continued innovation in canephora quality, which could further boost its standing. The period from 2020 to 2025 might be remembered as the time when canephora “woke up” and made its power felt on the balance sheets of the coffee world.

Sourcing Beans in 2025: Key Green Coffee Importers and Their Specialties

For coffee roasters navigating these shifting price tides, a crucial compass is choosing the right import partners. Europe’s coffee trade is a rich landscape, from century-old commodity houses to cutting-edge specialty importers. The recent price volatility has tested these companies – yet also highlighted the value of strong supply relationships. Below is an overview of notable green coffee importers (especially in Europe) and their areas of expertise, useful for roasters seeking beans in 2025:

• Rehm & Co. (Germany): Founded in 1906 in Hamburg, Rehm & Co. has over a century of trading heritage. In recent years, they’ve reinvented themselves as specialists in exceptional specialty coffees, offering an online B2B shop with microlots from 30+ origins. Rehm focuses on long-term farmer relationships and quality, sourcing intriguing varieties (from El Salvador Bourbons to Ethiopian heirlooms). As part of the Benecke Coffee group, they marry old-school experience with a modern specialty approach – truly a pioneer turned specialty boutique importer.
• InterAmerican Coffee (Europe): The European arm of Neumann Kaffee Gruppe (NKG) specialty division, InterAmerican has been importing fine coffees since 2000. With offices in Hamburg, London, and Zug, they bridge producers and roasters across the continent. InterAmerican leverages Neumann’s global network, sourcing high-quality arabica from all over the world while emphasizing sustainability and traceability. They are known for a wide range – everything from single-estate Central Americans to experimental Ethiopian lots – all under the ethos of “building a sustainable future for coffee”. Roasters can expect a mix of classic and avant-garde offerings, backed by strong quality control at origin.
• Gollücke & Rothfos GmbH (Germany, Volcafe Specialty Coffee ): A Bremen-based importer with deep roots, Gollücke & Rothfos has been a major supplier of green coffee to European roasters for decades. Now part of the Volcafe/ED&F Man network, they continue to serve large roasters with mainstream grades (the classic Brazil, Colombia, Vietnam bulk shipments). While primarily known for volume and “blend” coffees, Gollücke & Rothfos (and the Volcafe group) also have specialty initiatives – for example, Volcafe’s specialty line offers micro-lots and estate coffees under programs like Volcafe Way. In essence, this importer represents the long-term, big-volume trade, offering reliability and logistics for roasters who need container-loads, with an increasing nod to sustainable and certified coffees.
• amarella trading (Germany): Based in Mannheim, amarella trading is a relatively young yet highly dedicated green coffee importer specialising in direct trade terrace coffees and transparent supply chains. The company maintains close partnerships with farms in Central and South America and India, placing particular emphasis on varietal diversity, innovative processing methods, and sustainable production practices. Alongside classic Arabicas, amarella also offers distinctive Canephora lots (for example from India or Uganda), as well as rare species such as Liberica, and coffees developed through research and development projects. Thanks to its close connection with research entities, both producers and roasters benefit from scientific guidance, fermentation expertise, and process innovation. Amarella sees itself not merely as a trader but as a bridge-builder between research, farms, and roasteries – with the aim of setting new quality benchmarks and providing roasters with exceptional, exclusive coffees.
• EFICO (Belgium): Headquartered in Antwerp and founded in 1926, Efico has a passion for green coffee that spans nearly a century. They connect coffee farmers with roasters, with a strong commitment to sustainable sourcing and quality. Efico’s portfolio covers a wide range – from standard grades to Rainforest Alliance and organic certified lots, as well as some specialty micro-lots. Uniquely, Efico established a Coffee & Climate Change Fund and a state-of-the-art Coffee Logistics Center in Zeebrugge, underlining their focus on the future of coffee sustainability. Roasters working with Efico appreciate their technical expertise and the mix of mainstream and differentiated coffees. If you seek a one-stop importer that can provide both bulk Brazilian Santos and a fine Nicaraguan Maragogype, Efico is a strong candidate.
• BELCO (France): Based in Bordeaux, Belco is a leading French green coffee importer dedicated to sustainably produced, directly sourced coffees. Since the 2000s, Belco has developed relationships in producing countries like Ethiopia, Colombia, and El Salvador, even setting up local offices there green. They are known for championing regional uniqueness – offering, say, an agroforestry-grown coffee from Guatemala or a sail-ship-transported lot to minimize carbon footprint. Belco’s approach marries ethical values with quality: they invest in producer training, have their own coffee lab and school, and supply many of Europe’s craft roasters. Expect to find an array of microlots (often with detailed traceability stories) and a steady supply of organic/fairtrade coffees. As a roaster, partnering with Belco means you’re buying into a philosophy of coffee as a force for good – with plenty of delicious beans along the way.
• Trabocca (Netherlands): Amsterdam-based Trabocca has made its name as a specialty coffee importer “in pursuit of great coffee” – especially famed for Ethiopian coffees. Founded in the early 2000s, Trabocca was one of the first to bring organic Yirgacheffe and Sidamo to the specialty scene. They continue to be go-to experts in East African beans, frequently offering Cup of Excellence winners and novel Ethiopian varietals. In recent years, they’ve expanded origins (with selections from South America and Asia), but their heart lies in high-end Ethiopian, Kenyan, and other African coffees. Trabocca’s model emphasizes transparency and development at origin; for instance, they’ve worked on blockchain coffee tracing and farm-level projects. For roasters seeking the best of Ethiopia or a standout African lot, Trabocca is often the first call.
• Daarnhouwer & Co. B.V. (Netherlands): A Dutch trading house dating back to 1908, Daarnhouwer & Co. has a dual focus on fine cocoa and coffee. On the coffee side, Daarnhouwer specializes in Indonesian and Ethiopian qualities, reflecting decades of expertise in those origins. They offer Sumatra Mandheling, Sulawesi, Flores – often in grades and preparations tailored for the European market – alongside Ethiopian Sidamos and Lekemptis. However, Daarnhouwer also trades coffees from virtually every major origin. They tend to cater to a wide spectrum: need a full container of Vietnamese robusta? They can do that. A micro-lot of Java honey-processed? They might have that too. With warehousing in the Netherlands and a long history in commodity trade, Daarnhouwer is known for being flexible and comprehensive – a bit of an old-school trading firm that has kept up with new-school demands (including offering organic certified lots and small quantities via specialty platforms).
• Bijdendijk (Netherlands): Bijdendijk Coffee is an importer based in Nunspeet, NL, that positions itself as a one-stop shop for European roasters large and small. They import from a broad array of origins into European ports (Antwerp, Rotterdam) and hold stock in warehouses in Antwerp and Middelburg. Bijdendijk’s specialty is offering flexibility: roasters can buy “full truck loads of mixed coffees” or even just a single bag, picking and choosing origins as needed. This makes them popular with medium-sized roasters who need variety without committing to huge volumes of each. They carry everything from top 5 origin staples (Brazil Santos NY2, Colombia Supremo, etc.) to more niche coffees, and operate with a direct trade ethos when possible (they engage in farm visits and promote direct relationships). In short, Bijdendijk is like a coffee warehouse with a webshop interface, aiming to be helpful whether you need 20 tons of Costa Rica Tarrazú or a bag of Yemeni pearl coffee.
• Sandalj Trading Company SpA (Italy): Trieste has been a historic hub of the coffee trade, and Sandalj Trading Company is a jewel in that crown. A pioneering Italian importer since 1946, Sandalj specializes in high-quality espresso blends and gourmet coffees. They are a founding member of the Specialty Coffee Association and have a long tradition of curating fine coffees for Italian roasters – who are famously demanding when it comes to espresso. Sandalj offers a broad catalog, including Latin American milds, African Arabicas, and Asian Robustas, with an emphasis on consistency and flavour. They also create bespoke espresso blends for clients and offer consulting. Even after 70+ years, the company remains family-owned and passionate about quality and service. If you are a roaster in Italy or beyond looking for that perfect espresso component (be it an India Cherry Canephora or a Guatemala SHB Bourbon), Sandalj likely has something to suit, backed by decades of expertise.
• Mare Terra Coffee (Spain): Mare Terra Coffee, based in Barcelona since 1978, is a specialist in Spanish and European specialty coffee supply. They import and distribute green coffees with a focus on quality and education. Mare Terra runs an Coffee Institute and R&D lab, reflecting their deep involvement in coffee knowledge. They are especially strong in Latin American offerings (with direct sourcing in Colombia, for example) and have a reputation for introducing Spanish roasters to new origins and processing methods. With a motto of combining scientific approach with passion, Mare Terra provides a range of traceable lots, micro-lots, and even the option to buy coffee in innovative ways (such as community lots or regional blends for those who want consistency). Roasters working with Mare Terra enjoy not just the beans but also the rich information and storytelling that comes with each lot.
• UK Importers (Mercanta & DRWakefield): In the UK, two names stand out. Mercanta Ltd. “The Coffee Hunters”, founded in 1996, was one of Europe’s first dedicated specialty importers. They supply roasters worldwide with top-quality arabica from about 20 producing countries. Mercanta prides itself on globetrotting sourcing (their team spans 7 cities on 3 continents) and offers fully traceable lots from dozens of origins. They are a go-to for many specialty roasters seeking interesting finds – be it a Papua New Guinea peaberry or a Bolivian Gesha – and they maintain stocks in European warehouses for efficient delivery. Meanwhile, DRWakefield (founded 1970 in London) exemplifies the bridge between conventional and specialty. Wakefield is an independent family-owned importer that has supplied UK roasters for over 50 years. They were early champions of Fairtrade and organic coffee, and today offer a range that covers both commercial and specialty grades from 20+ countries. D.R.Wakefield’s ethos is “coffee for all” with a focus on sustainability and long-term relationships. A UK roaster might source their high-grade Kenyan AA through Mercanta, for example, and their certified Peru FT Organic through D.R.Wakefield – two different import models serving the diverse needs of the market. Both companies have weathered the recent market turmoil by leaning on strong producer partnerships (ensuring supply) and transparency with clients (navigating the cost increases).

This is by no means an exhaustive list – Europe also has importers like Nordic Approach (Norway) specializing in super-premium microlots, Ally Coffee and Sucafina Specialty operating globally, and many smaller niche brokers. But the ones above form a solid core of where roasters can turn. Each has carved out a niche: from ultra-specialty curators to volume providers with sustainability cred. The past five years of price fluctuations have been challenging for them, forcing creative solutions (such as offering variable lot sizes, hedging prices, or sourcing from new origins to replace scarce ones). For roasters, the key takeaway is that strong importer relationships are more valuable than ever. In boom times or bust, having a trusted partner who understands your quality needs and budget constraints can make the difference between having a reliable coffee menu or scrambling for replacements.

Reading the Trends in Your Cup

From the above exploration, a few clear patterns emerge. First, coffee prices overall have risen significantly in the last half-decade – a reflection of both external shocks and a long-overdue correction from historically low levels. This has squeezed margins for many and made coffee a far less “cheap” commodity than it once was. Second, within that broad trend, not all coffees are created equal: the highest-quality and most unique beans have retained or increased their premiums (the rich got richer, so to speak, in price terms), while baseline coffees saw the biggest relative jumps off a low base. It’s a market where a rare variety like Gesha still stands apart at the top, but a workhorse like Catuai now costs notably more than before. Third, the landscape of origins and processes is more diverse and dynamic than ever – with experiments like anaerobic processing becoming mainstream and origins like Yemen, Myanmar, or Uganda (fine canephora) getting new attention in specialty circles. This diversification offers roasters exciting options, but also means staying informed is a constant task.

Finally, we see that the supply chain relationships – from farmers to importers to roasters – have proven crucial in navigating price volatility. Those who invested in relationships (e.g. long-term contracts, sustainability projects, direct trade) have often been better shielded from the storm, able to secure coffees they needed even when the market was tight. Importers with feet on the ground at origin could find alternate sources and advise roasters on substitutions when frost took out a Brazilian crop or when a container got stuck at port. The story of coffee prices is a story of interconnection: weather in Brazil influences a café in Berlin; a new fermentation method in Costa Rica intrigues consumers in London; an old trading firm in Trieste partners with a young farmer in Burundi to everyone’s benefit. Each cup of coffee we enjoy sits at the meeting point of these global currents of economics, agriculture, and human passion.

As we move beyond 2025, professionals and enthusiasts alike will be watching these price trends closely. Will the next five years bring stabilization or more turbulence? Early signs indicate a bit of cooling off from the peaks, but also a new normal of higher baseline prices that value coffee farmers’ crop more than in the 2010s. For the coffee industry, this adjustment has been painful yet possibly positive – a step toward more sustainable pricing. And for those of us who simply love coffee, understanding these ups and downs adds depth to each sip. The price on the tag tells a story: of a variety’s heritage, a season’s hardships, a trader’s journey, and a roaster’s craft. In that sense, the explorative journey through coffee’s price development is really a journey through coffee itself – a dynamic, worldwide adventure that shows no signs of slowing down. Each brew we drink is part of that grand narrative, connecting us to farmers, importers, and trends far beyond our local café. And that, perhaps, is the most exciting takeaway: even in its economics, coffee is about connection. It’s a small bean with a big story, one that continues to unfold year by year, crop by crop, and cup by cup.

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