Choosing the right co-founder, building AI models, and more conversations.

Welcome to another edition of the LinkedIn Insider India! Every month, we share inspiration for your next post, relevant news, exclusive data, and curated content from network users and much more to support your career both on and off LinkedIn.

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In this section, we’ll be shining the light on how LinkedIn members create inspiring content to help their professional community learn, grow, and share.

Navanee Viswa shares the business impact of the ‘Share of Search’ metric in his latest video. Now, here’s why the video is effective:

1. Navanee incorporates interesting data points and studies in his video which not only boosts credibility but also builds interest. 
2. He deep dives into ‘why’ the Share of Search metric is important for brands and what it means for them.
3. He adds subtitles, enhancing the viewers’ experience and making it accessible for a larger audience. 

Next up, Abhishek Vyas talks about the eight key metrics for every business in this post. His approach works because:

1. Abhishek starts the post with an assumption which builds curiosity and encourages the audience to read further.
2. He shares actionable insights on the key business metrics which further educates his audience.
3. The post is well-formatted, which makes the content easy to consume and contribute to.

Feeling inspired? By incorporating these elements, you too can create compelling content that resonates with your audience. So, start creating and sharing more insights from your world of work!

In this section, you’ll find trending topics for this fortnight. Post your own content based on the suggestions below with the hashtag #LinkedInInsiderIndia to increase your chances of having your post featured by the LinkedIn editorial team.

• Film industry braces for tariff impact

U.S. President Donald Trump has announced a 100% tariff on “any or all movies coming into the country (U.S.) that are produced in foreign lands”. The immediate effects could include a decrease in theatrical releases and tighter profit margins for producers, say executives.

According to you, how will this impact the Indian film industry? Share your take.

• Gold loans emerge as the fastest-growing consumer credit segment

Loans against gold jewellery became the fastest-growing consumer credit segment in FY25, RBI data shows. It outpaced home and vehicle loans, as well credit card and personal loans.

Why are more people opting for gold loans? Chime in.

• What truly matters while building AI models

In India's effort to build AI models, languages can be a distraction, says Fractal's Srikanth Velamakanni. "The real issue of building foundation models is not about language capability, but about knowledge and action in the real world," he says.

What should India consider while building homegrown AI models? Share your thoughts.

• The impact of ‘minis’ on the Indian beauty industry

More Indian consumers are now choosing to buy smaller packs of beauty products, The Times of India reports. Mini packs are affordable, offer consumers flexibility to try new products, make it easy for on-the-go consumption, and allow them to experiment," says Sunanda Khaitan, VP at Lakme.

In what ways has the beauty and personal care sector evolved in recent years? Join in.

Looking for more inspiration? Check out the other editorial opportunities for this fortnight related to career and marketing. Post about the topics below to increase your chances of having your post featured by LinkedIn News:

• Strategies to stand out in group interviews

Time-saving and an opportunity to assess communication skills — more employers are considering group job interviews, Flourish’s managing director Sarah Skelton shares with the Fast Company. So, how can candidates navigate the process? Think of it as an opportunity to build your network, and view other candidates as peers and not competition, she says.

What are some other ways to stand out? Share your take with a post.

• Setting boundaries at the workplace

Establishing boundaries at work is essential to protect your well-being and prevent burnout, executive coach Melody Wilding shares with CNBC Make It. To go about it, she recommends using tools like status updates, and adding buffer time in your schedule.

How can professionals get better at enforcing boundaries? Share your thoughts. 

• A cheat sheet for selecting the right co-founder 

What should founders consider while selecting co-founders for their startup? " You want to ensure that the person you work with has the same world view as you," says Anupam Mittal, Founder and CEO of People Group and Shark Tank India Judge. Tune in to the video as he shares what else to keep in mind.

According to you, what's one thing to keep in mind while selecting a co-founder? Join in.

What are your thoughts on this article? Don’t forget to subscribe to the #LinkedInInsiderIndia, and leave your comments and suggestions for topics for upcoming editions.

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