CMO Spotlight #4: From AI to industry shakeups
Marketing is evolving - fast. From AI-powered personalization to bold strategic moves, here's what shaping the future:
•AI, data, and SAP Emarsys for CMOs: Joanna Milliken, CEO of SAP Emarsys, explains how their omnichannel customer engagement platform is transforming the future of marketing.
•How AI is elevating marketing in financial services: From simple tools like chatbots to smart assistants like Bank of America's Erica, personalized marketing strategies are all in.
•Retail industry outlook: Strategic takeovers, brand consolidations, and acquisitions of distressed businesses signal an era of industry transformation.
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